Edie Weintraub is honing her craft since 2005, she has an uncanny ability to recognize emerging restaurant trends and discover inspiring retailers everywhere she goes. She leads a team that advised new + established retail, hospitality + restaurant brands to provide experiences and create places that make people feel good. Armed with a history in restaurant and retail operations, they also consult with owners and developers who recognize the need to transform their properties.
Her team and Edie are passionate about guiding clients on their positioning in the market to reach their largest audience. What makes them successful:
- They are wellness/retail/F&B/entertainment focused in the world of commercial real estate.
- Their story, authenticity, work ethic, and impact.
- They are The Inner Circle- they know who’s closing and who’s opening months before it reaches the news
- Since 2005, her team has successfully closed deals on 55M square feet worth $750M in transaction value
Their clients include Burgerfi, The Captains Boil, Catch Air, City BBQ, City of Saints, Club Pilates, Cyclebar, Hawkers Asian Street Food, Highland Bakery, Millers Ale House, Nana’s Chicken, and Waffles, Row House, Silverlake Ramen, Stretch Labs, The Consulate and Varuni Napoli.
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Table of Contents
Thank you so much for giving us your time! Before we begin, could you introduce yourself to our readers and take us through what exactly your company does and what your vision is for its future?
Edie Weintraub: Our company is a radically collaborative team of purpose-driven professionals who take pride in shaping communities while supporting, encouraging, and Cultivating emerging brands.
NO child ever says I want to be a CEO/entrepreneur when I grow up. What did you want to be and how did you get where you are today?
Edie Weintraub: I love science as a kid and secured a position with my dentist working every day after school and Saturdays during high school. While I studied biology in college, I finally came to realize what I loved most was the people. I’d make notes In their charts about their kids, wedding dates, and anniversaries so when they came back in, I reminded myself of their stories and reconnected with them. When I decided not to go to dental school, I considered law, but after working for lawyers in medical malpractice and family. Law, I decided I preferred to work with people in more of a business role vs. an emotional role.
My father, a real estate developer, encouraged me to get my real estate license and after seeing the opportunity to reshape the commercial real estate industry after learning from both a regional and a global real estate firm, I opened my firm in Jan 2020. My team and I keep our portfolio small as we believe in a holistic approach and are hands-on throughout. We are focused on building a more inclusive agency that educates the next generation on what it takes to be in the service of others.
Tell us something about yourself that others in your organization might be surprised to know.
Edie Weintraub: I read everything, I especially love local and regional magazines about culture, food, and music.
Many readers may wonder how to become an entrepreneur but what is an entrepreneur? How would you define it?
Edie Weintraub: I define entrepreneurship as the act of running my own business respecting and encouraging creativity, diversity of thought, and welcoming and embracing challenges to make our company evolve.
What is the importance of having a supportive and inclusive culture?
Edie Weintraub: We only grow when learning from others and respecting their experiences. I believe the best teams are the most diverse, coming from different backgrounds and teaching each other new ideas. Our success comes from having an open heart.
How can a leader be disruptive in the post covid world?
Edie Weintraub: A leader is only as good as their team. The most important thing a leader can do is a check-in with their team, listen to what their team needs in terms of support (mental, family, work, etc), taking a holistic approach in truly understanding how they can keep their team engaged, motivated and helping them grow. Disruption from a leader comes from the leader’s desire to continually evolve.
If a 5-year-old asked you to describe your job, what would you tell them?
Edie Weintraub: My kids think I’m an Uber driver! I advise restaurants on how to find new locations to open and work with communities and owners to help attract the best restaurants, yoga shops, and movie theaters by advising them on how to design and market their sites.
Share with us one of the most difficult decisions you had to make for your company that benefited your employees or customers. What made this decision so difficult and what were the positive impacts?
Edie Weintraub: We are a small agency, with only 3 teammates, and opened in January of this year. As a team, we are ready to grow. We plan to vet initial interested parties and each takes time to meet with them to see if they are a good fit.
Leaders are usually asked about their most useful qualities but let’s change things up a bit. What is your most useless talent?
Edie Weintraub: Great question! Having been in the dental field for so long, my knowledge of teeth and root canals doesn’t help me in my current role day today. However. My experience working with people and genuinely caring about them is the wisdom I didn’t know I was learning that the time.
Thank you so much for your time but before we finish things off, we do have one more question. If you wrote a book about your life until today, what would the title be?
Edie Weintraub: ‘Making Millions Serving Others’
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Edie Weintraub for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Edie Weintraub or her company, you can do it through her – Instagram
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