"My greatest advice is to be open to new things, new ways of performing and meeting goals."
Vikki Jones, the founder and CEO of VMH Publishing. The beginning of her company sparked endless opportunities for herself, and her array of clients. Since the founding of this company, Jones has become a successful businesswoman, implementing global resources for publishing and product success.
The success of book publishing provided Jones the opportunity to also create a digital magazine and streaming channel featuring stories ranging from living a healthy lifestyle to celebrity news.
She was always fascinated by books, magazines and the entertainment industry, even as a child. Her entrepreneurial skills, and love for entertainment, allowed her to build her company from scraps, without any funding or investors. Her impressive marketing skills has given her the opportunity to work with a large number of clientele, major brands and elite business minds. For example, she has interviewed and/ or photographed many celebrities, such as Barack Obama, Mark Zuckerberg, Mark Cuban, Tyler Perry, and Arianna Huffington.
Jones and her company, have received many awards including the best in a metropolitan city 6x’s, listed in the business hall of fame, and named Dell Technologies Woman of the Week. She became a successful CEO and businesswoman through dedicated hard work, and strong entrepreneurial skills. She has added her touch to every entertainment medium, and the new path into producing and streaming films, shows, and animations has proven to be an exciting journey.
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Table of Contents
If you were in an elevator with Warren Buffet, how would you describe your company, your services or products? What makes your company different from others? What is your company’s biggest strength?
Vikki Jones: My company not only publishes books but teaches writers the business side of books and how to turn a story into a lucrative solution-based company. We take pride in the quality, selecting talent from a global pool and practical resources to assist in cost-effective production. Using new technologies our clients’ lives are changed and enhanced through the experience of VMH.
Quiet quitting, The Great Resignation, are an ongoing trend causing many businesses to struggle keeping talent engaged and motivated. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued and misunderstood in the workplace. In your experience, what keeps employees happy? And how are adapting to the current shift we see?
Vikki Jones: What I’ve found that keeps talent happy, supportive, and eager to stay with a company is the need to feel a part of a company that’s authentic, makes a difference, and has a purpose. Companies driven by purpose and then profit in my opinion have a strong retention rate. Also, selecting a good match for a company adds to talent wanting to stay. If they enjoy the work, their input is heard and utilized, coupled with good pay, and incentives usually make for longevity.
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Vikki Jones: B2B, digital communications, and the like have helped speed production, and helped us to focus more on the work versus the time spent on practical, in-person meetings. I enjoy in person immensely but I appreciate the time added to the company through virtual meetings, remote work, and Zoom. There’s great flexibility and work freedom as a result of these tools.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Vikki Jones: The real challenge in business is screening the right partner, client, or customer – based on the type of business – that allows both parties the joy that should come from the work. Just as it is important to pick the right work talent it’s also important to select the correct client.
2020, 2021, 2022 threw a lot of curve balls into businesses on a global scale. Based on the experience gleaned in the past years, how can businesses thrive in 2023? What lessons have you learned and what advice would you share?
Vikki Jones: My greatest advice is to be open to new things, new ways of performing, and meeting goals. The past couple of years have forced companies to perform differently; ultimately pushing us into an era that some were simply unwilling to embrace. But, the force and abrupt scramble to change open up mediums to growth and life balance; adding time to our lives due to tech use. Adapting and researching what’s out there from a tech standpoint can help meet the demands, and propel companies into very lucrative spaces.
What does “success” in the year to come mean to you? It could be on a personal or business level, please share your vision.
Vikki Jones: My personal business growth endeavors include increasing my supply and merchandising chain, exceeding the numbers set for the upcoming year, and opening a brick-and-mortar.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Vikki Jones for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Vikki Jones or her company, you can do it through her – Instagram
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