"When an individual is financially capable of dealing with any hurdle, you can really be called successful."
Ramanjeet Singh, CEO of Woosper-a Digital Marketing and Advertising Company, has years of professional experience in marketing and technical domain. This combination helps him analyze and act upon situations both critically and strategically.
He truly believes that “uniqueness turns dark nights into bright sunrises”; therefore, he consistently delivers solutions focused on making innovations shine brighter!
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Ramanjeet Singh: I am Ramanjeet Singh, CEO of Woosper-a Digital Marketing and Advertising Company. I graduated in technology, followed by an MBA in international marketing.
I started my career as a business analyst, and after gaining experience, I got the opportunity to lead the fantastic talent of Woosper. I have worked with many brilliant visionaries and learned a great deal throughout my journey. Right now, with Woosper, my responsibilities vary from looking after the overall work environment and structure to brainstorming inventive ideas.
In the past year, what is the greatest business achievement you’d like to celebrate with your team? Please share the details of that success.
Ramanjeet Singh: In the past year, we were able to drive extraordinary results with the implementation of our strategic marketing approaches. We worked on multiple projects, but that did not cause any delay as working together helped us express our concerns in a better way, thus leading to meaningful progress.
Here I can share an example of one of the social media marketing projects we embarked on, it was for a beauty product-selling company, and they wanted to create a powerful brand image among the target audience. We applied our best creative and strategic approach to develop an effective and robust social media marketing strategy, thus resulting in quicker reach and valuable consumer engagement.
What advice do you wish you received when you started your business journey and what do you intend on improving in the next quarter?
Ramanjeet Singh: The marketing and advertising industry is evolving every second. As a representative of one of the leading digital marketing agencies, it becomes necessary for me to understand the trends well.
During the early stage of my career, I was still learning about the ever-so-interesting industry and its working, and what potential it holds, therefore I still intend to keep on taking risks in marketing experimentation and look forward to learning new things each successive day and help brands grow.
Here is a two fold question: What is the book that influenced you the most and how? Please share some life lessons you learned. Now what book have you gifted the most and why?
Ramanjeet Singh: I read somewhere long ago that books are men’s best friends, which I found it to be extremely true. One of the best business books that did influence me and taught me a great deal is “In Search of Excellence” by Tom Peters and Robert Waterman, initially published in 1982.
Even now, after so many years, this book has had a massive impact on how business owners think or make a decision. This book was one of my biggest inspirations and guided me when I struggled to find specific answers. I find this book to be extremely helpful in dealing with life’s certain moments.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Ramanjeet Singh: The real challenge that is reoccurring is the fear of failure. I have seen many people backing out from a business deal only because they were too scared to fail. Be it any business- there is a certain kind of risk involved; you cannot expect to grow and still be merry all the time.
Elevating in business is about channeling your most- inner fear and emerging as a winner. I have had my fair share of challenges, and every time, I use my best judgment and indulge after careful thought-process. With every step I take, I consider the worst and best possibilities and initiate any project.
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?
Ramanjeet Singh: The most underestimated part of running a company is maintaining a healthy, peaceful, supportive, and friendly work environment. Most businesses do not pay attention to how well people are getting along working, are they learning something new each day or not?
Especially big companies with a larger employee ratio, end up in less attention span dedicated to each employee. With smaller businesses, the employee’s ratio is smaller, but still, there lacks a compassionate work culture. At every level within an organization, there must be a harmonious sync to keep the workflow undisturbed. In order to thrive, every company needs dedicated persons with a strategic mindset that can think long-term.
What does “success” in the year to come mean to you? It could be on a personal or business level, please share your vision.
Ramanjeet Singh: Success to me is being able to help any person that comes to ask for it. When an individual is financially capable of dealing with any hurdle, you can really be called successful. On a business level, success is when you achieve your purpose or goal entirely and do not rely on anyone.
I always motivate my co-workers to give their 100% to meet their professional and personal goals. As a CEO, it becomes your responsibility to keep the work environment healthy and friendly; I try to excel at the same at every opportunity I get.
Jerome Knyszewski, VIP Contributor to ValiantCEO and the host of this interview would like to thank Ramanjeet Singh for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Ramanjeet Singh or his company, you can do it through his – Linkedin Page
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