"Strength comes from knowing when to seek assistance."
Welcome to ValiantCEO Magazine, where we bring you exclusive interviews with visionary leaders who are shaping the business landscape. Today, we are thrilled to introduce you to Rachana Adyanthaya, the dynamic founder of Cr8mychange, a platform dedicated to empowering women in the world of business.
In this insightful interview, Rachana takes us on a journey through her life and career, sharing her experiences and the profound impact she is making in the entrepreneurial sphere. Born and raised in England, Rachana currently resides in Virginia, USA, and is not only a devoted mother and wife but also a trailblazing entrepreneur.
With a background in corporate law and investment banking, Rachana’s journey has been anything but conventional. Her passion for mentoring women in leadership roles and her love for sports, including representing her country in lacrosse, have all converged to create the unique blend of skills and insights that she brings to the table.
Join us as we delve into Rachana’s story, her mission with Cr8mychange, and her thoughts on the current business landscape in this exclusive interview that promises to inspire and empower.
Check out more interviews with entrepreneurs here.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Rachana Adyanthaya: Hello! Thank you for having me!
A little bit about me. I was born and raised in England. I currently reside in Virginia, USA. I am a mother and a wife, and like everyone, I try to juggle everything.
Cr8mychange is a platform I created to help women who want to start or grow their businesses but feel held back by fears of failure or what others might think. My background includes working in corporate law and investment banking, and I’ve also been involved in mentoring women in leadership roles in the past.
These experiences always inspired me, and I knew I wanted to return to this path after taking time off to raise my family. I started by assisting small clients in their business growth, drawing on my corporate background. As I gained more experience, I expanded to consult with executives on building effective teams.
I also have a background in sports, having played lacrosse at the national level for many years, and I studied sports NLP to better understand team dynamics. Combining these experiences with my legal and financial knowledge has allowed me to help my clients achieve results that often exceed expectations.
What advice do you wish you had received when you started your business journey and what do you intend on improving in the next quarter?
Rachana Adyanthaya: Don’t attempt to shoulder the entire burden alone. Recognize when it’s time to seek assistance. You don’t have to be the expert in every facet of your business. For instance, if your forte lies in creativity, your energy is best channeled into the creative process.
Perhaps accounting isn’t your strenght, and the hours spent grappling with financial matters could be better invested in unleashing your creative potential, generating income in the process. Not all time is created equal. Do I believe in comprehending every aspect of your business?
Certainly, a foundational understanding is crucial, but when someone else can execute a task more swiftly and efficiently, it becomes prudent to delegate and focus on your strengths.
In the forthcoming quarter, my primary focus will be on enhancing my digital presence and expanding my reach through innovative digital marketing strategies.
My commitment is to refine my ability to connect with a broader network of women in business, equipping them with the guidance necessary to achieve their goals and overcome challenges effectively. Moreover, I am planning to further diversify my service offerings, tailoring them even more closely to the specific needs of my clients.
One exciting development is the online course I’ve been crafting, titled ‘The Founders Launch.’ This course encapsulates key fundamentals for starting or refining an existing business.
Its creation stemmed from the desire to assist clients who may need guidance but do not feel they have the resources to invest in personal consultations. My aim is to disseminate valuable information so that they can, at the very least, take the first step or refine their offerings to create a meaningful impact.
Here is a two-fold question: What is the book that influenced you the most and how? Please share some life lessons you learned. Now what book have you gifted the most and why?
Rachana Adyanthaya: One of my all-time favorite books is “Shantaram” by Gregory David Roberts. This captivating novel is divided into distinct parts, each offering profound life lessons.
What makes it incredibly powerful is its exploration of the entire spectrum of human experiences, including decision-making, acceptance, compassion, and forgiveness, all woven into the narrative of the protagonist’s life. All of which are lifelessons we need reminding of.
“Shantaram” delves into the complexities of the human psyche that we all grapple with at some point in our lives. It challenges your perspectives, encourages introspection, and prompts you to reevaluate your approach to various situations and what you truly seek from them. The book is a journey toward finding inner peace amidst life’s chaos.
One book that I’ve often gifted to friends and loved ones is “Many Lives, Many Masters” by Brian L. Weiss, MD. I received this book from a dear friend more than a decade ago after experiencing the loss of my younger brother to cancer. During such moments of profound grief, there are often no words that can truly console or alleviate the pain.
This book played a significant role in helping me navigate through my grief. It provided a unique perspective on life, death, and the idea that our existence is part of a much broader journey. The book offered a sense of solace and understanding during a challenging period in my life.
I share this book with others in the hope that it may provide them with the same sense of comfort and healing that it offered me. Grief is a deeply personal journey, and if this book can offer even a glimmer of light in someone else’s dark moments, then I consider it a gift worth sharing.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Rachana Adyanthaya: One of the central challenges I’m currently navigating revolves around achieving growth in a manner that ensures long-term sustainability.
While expanding my business and reaching a broader audience is essential, it’s equally crucial to do so without deviating from my core mission and without jeopardizing the financial stability of my organization.
It’s a delicate dance that requires strategic planning and execution to ensure that every step taken aligns with my overarching goals and values.
2020, 2021, and 2022 threw a lot of curve balls into businesses on a global scale. Based on the experience gleaned in the past years, how can businesses thrive in 2023? What lessons have you learned and what advice would you share?
Rachana Adyanthaya: It’s become increasingly clear that adaptability is the linchpin for business resilience and prosperity. As we venture into 2023, here are some things that I would focus on:
- Rolling with Change: In 2023, it’s crucial to be ready to adapt to whatever comes your way. Think of change as a chance to learn and grow.
- Tech Is Your Friend: Using technology smartly can help your business stay efficient and competitive. It’s like having a superpower in the digital age.
- Taking Care of People: Happy and healthy employees make for a successful business. Offer flexibility in how they work and support their well-being.
- Mix Things Up: Don’t rely on one source for all your supplies. Having different options in place can help you handle unexpected challenges.
- Money Matters: Keep your finances in good shape. Having some savings set aside can help you stay strong during tough times.
- Keep Learning: Stay curious and keep learning about what’s new in your industry. It’s like adding new tools to your toolkit.
- Change Is Normal: Instead of being afraid of change, see it as a part of life. Being open to change can lead to new and exciting opportunities.
I think the key isn’t merely about getting by; it’s about flourishing, regardless of the circumstances. It involves being flexible and ready to change course.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Rachana Adyanthaya: If I could have a business superpower, it would be the ability to make more time. Imagine having extra hours in the day to get things done, connect with clients, and enhance productivity and spend time with family.
With more time, I could dive deeper into projects and ensure my business operates efficiently. Time is precious, and having the power to create more of it would be incredibly beneficial for success.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Rachana Adyanthaya for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Rachana Adyanthaya or her company, you can do it through her – Linkedin Page
Disclaimer: The ValiantCEO Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.
