Welcome to ValiantCEO Magazine’s exclusive interview with Susana Campanella, the inspiring entrepreneur and force behind Gluteboost, a company revolutionizing the beauty and health industry with non-invasive, plant-derived solutions for women’s curve enhancement.
At Gluteboost, Susana and her team focus on promoting a holistic well-being approach, understanding the interconnectedness of body and mind. Through their innovative products, they are helping women reach their body goals and feel confident in their own skin.
Susana’s commitment to diversity, inclusion, and mental health is evident in her marketing strategies, promoting women’s empowerment and a healthy view of their bodies.
Join us as we delve deeper into Susana’s journey, her insights into the challenges and opportunities facing businesses today, and the valuable advice she has to share from her experience as a successful entrepreneur.
Check out more interviews with entrepreneurs here.
WOULD YOU LIKE TO GET FEATURED?
All interviews are 100% FREE OF CHARGE
Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Susana Campanella: Thank you for having me! The story of Gluetboost begins with my own personal ambitions. I am a millennial, a Latina, a mom, a wife, an entrepreneur, and a woman that loves beauty and loves inspiring other women.
I have an academic background in biology with a concentration in human molecular biology, but I have developed myself as an entrepreneur over all these years within different verticals. I have a passion for education, and I enjoy formalizing the knowledge I gain from the project I might have in front of me.
I am so fortunate to have been able to unite my scientific academic background with entrepreneurship with this amazing company that is transforming the lives of other women and how they see themselves. I am truly passionate about what I am doing at Gluteboost and love the amazing opportunity to impact other people’s lives through Gluteboost’s innovative products.
Gluteboost is a beauty and health company that provides non-invasive solutions for women’s curve-enhancement needs. We are an answer to an emergent market looking to grow and care for their curves with bespoke plant-derived and result-driven products.
Women today are more conscious about their curves and want alternative natural solutions that can deliver real results. Gluteboost helps its audience reach their body goals and promotes a holistic well-being approach. We motivate our audience to stay consistent with their “GB Journey” and to understand Gluteboost as a lifestyle.
Women want to feel great in their own skin, be noticeable, look more stunning, and feel inspired to care for their bodies in a more holistic way. Gluteboost wants to be a purpose-driven company, promoting a healthier lifestyle, and being conscious about their customers’ mental health.
Body and mind intersect with Gluteboost, especially when consumers now understand beauty and health as one and look for natural alternatives to mold their bodies. I understand this the most since I came from a background where women get plastic surgery as young as 16 years old.
Part of the mental health strategy we want to include in our marketing and brand efforts has been to have diversity in the images of models we use, as well as the language toward women empowerment through a healthy view of their own bodies.
We strongly push for “a small change today can transform your tomorrow.” We want to adamantly inspire women through our inclusion and diversity efforts and communications. Because “when a woman feels inspired—she does things differently.
If you were in an elevator with Warren Buffett, how would you describe your company, your services or products? What makes your company different from others? What is your company’s biggest strength?
Susana Campanella: Gluteboost is a health and beauty company providing non-invasive solutions for women’s body-shaping needs with bespoke plant-derived and result-driven products. We are well known for our bum-shaping line but have a broad product assortment.
We want to help our customers feel great in their own skin and inspire them to reach their body goals with natural and inexpensive solutions.
We want to empower women to care for their bodies, reach their body goals, improve their overall health, and have a more positive-driven mentality. Gluteboost is not only about the products and the results they cause but also about effecting change in women’s everyday lives.
We stand out in the way we offer our customers a more holistic and comprehensive approach to body-shaping and body awareness.
Quiet quitting, The Great Resignation, are an ongoing trend causing many businesses to struggle keeping talent engaged and motivated. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued and misunderstood in the workplace. In your experience, what keeps employees happy? And how are adapting to the current shift we see?
Susana Campanella: Company culture is such an essential factor for the health of the business. But I equate your success in building company culture with how you run your own family; it all boils down to your intentions. How many kids are growing up feeling lonely, undervalued, unheard, and misunderstood?
Certentaily not from social media, but from their parents. In the business world is the same. It all starts with how intentional is the captain of the boat. Your genuine intentions will set the path for either success with your employees or struggle.
The CEO is the captain of the boat, and she or he will set the stage for the company culture. If you want (truly want!) what is best for your team, you are intentional about that, and you understand it is a process that includes a lot of giving.
I am not talking about money only and overly compensating, but instead, giving your time, understanding, advice, and patience. You understand that you have to encourage and believe in them even when they do not believe in themselves. It is a constant giving and receiving in the team.
It is a full-time commitment to work together to move the boat forward. It is not a dictatorship, and it is not a democracy either. It becomes a loving attempt to push your team members to reach their highest potential with the talents they already have and with the vision you give them.
When you believe in your team, push them to their highest potential, inspire them with your own personal journey and example, and give them a vision of a higher state than where they are now, your team becomes unstoppable, durable, and truly powerful.
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Susana Campanella: We are anticipating a continual upward momentum for online businesses and online shopping. The change in consumer behavior was not solely dependent on the pandemic, I believe the newer generations are the ones re-shaping the purchasing experience.
I also do not believe brick-and-mortar retailers will go out of business any time soon, but I do believe companies in the CPG sector would have to continually innovate tremendously to be able to optimize their customer reach.
Because our company’s consumer persona is around Gen Z’s, Millenials, and some Gen X, we strongly believe in staying strong in the digital space instead of going 100% retail stores.
The future (and I would say the present– to a large degree) of e-commerce will be an aggressive coalescence between necessity and entertainment. The boundaries between the two are becoming murkier and murkier as consumers find it difficult to differentiate between what entertains their eyes and what they really need.
The digital space is a huge advantage for any online business. The companies mastering these two factors of entertainment and necessity will certainly be successful. The real dilemma here, and one of which the consumer ought to be aware, is recognizing which companies are genuinely leading with authenticity and legitimacy.
In other words, as consumers, we have to do our homework, be intellectual about our spending decisions, and have an eye to recognize a company (and therefore a product) that genuinely wants what is best for us and our overall well-being.
For Gluteboost, the online space is a huge advantage as we are better able to display the company’s vision and intentions behind the products, and it gives us an even better ability to positively impact our audience beyond the functionality of our products.
I believe the incoming behavior of consumers seeks to find products and companies where they can feel a familial sense. People, especially women, seek to belong. Female consumers want to be part of something bigger for themselves and be a part of like-minded communities.
The best way for a company to accomplish this is through this powerful digital space.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Susana Campanella: I believe the problem or obstacle in the business world is the lack of authenticity right now. With so much artificial intelligence inundating everything in the world, the business world is negatively correlating with authenticity.
The more AI we have, the less authentic businesses (and professionals) can become. This may be seen as a threat to many businesses as your competition may become more powerful and suck the momentum out of your marketing efforts because of their unfair advantage with technology.
But I see it as a positive challenge. The more AI, the more opportunity we have to become more authentic and genuine to our customers. Every obstacle faced in business must be seen as an opportunity for growth.
If the core value of the business is rooted in being truthful and authentic and one that seeks to offer benefits beyond the functionality of their products, then I strongly believe these would be the businesses that will change the future of commerce.
This can all be reduced to this fundamental fact: as businesses, we will have to give our customers way more than we receive from them. It is all going to boil down to finding success in and through giving. It may sound paradoxical, but only a few will get it and capitalize on it.
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?
Susana Campanella: Maintaining a healthy culture in your company. Building up your team and extracting the best of each is so necessary. This process calls for a lot of intentionality and many are unwilling to do that.
It does take a lot of effort and a lot of time, but company productivity is enhanced whenever we care for each other, are intentional about the time we put in, and we (as a team) maintain the core values and work ethic necessary for the company to continue to move forward.
Small or big team, it all starts at the top, and it trickles down.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Susana Campanella: Intuition. It’s already a necessary virtue for any entrepreneur, but if it could be turned into a superpower, then yes, intuition.
We are constantly bombarded with options; from technology that aids your company to human business relationships, it can be overwhelming.
Being intuitive at supernatural levels and having that ability to see beyond what we have in front of us, I consider it a superpower– and it would serve me well in doing business.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Susana Campanella for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Susana Campanella or her company, you can do it through her – Linkedin Page
Disclaimer: The ValiantCEO Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.