Rorie Weisberg, CHC, is the author of the newly released cookbook, Food You Love: That Loves You Back. This book features over 200 recipes that are kosher and made with wholesome, easy-to-find ingredients — many of the recipes are also gluten-free! Rorie’s passion? Making a healthy lifestyle doable and delicious, favorite foods included.
Certified in integrative nutrition, Rorie is the health ambassador of Kosher.com, popular health columnist, lecturer, and founder and CEO of Full ‘N Free, LLC, an exclusive line of better-for-you baking essentials. To learn more about Rorie’s story, product line, courses, and live demos, visit www.fullnfree.com or follow her on Instagram at @fullnfree.
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Table of Contents
Thank you for joining us, please introduce yourself to our readers.
Rorie Weisberg: I am the author of the newly released cookbook, ‘Food You Love: That Loves You Back’. This book features over 200 recipes that are kosher and made with wholesome, easy-to-find ingredients — many of the recipes are also gluten-free! My passion is making a healthy lifestyle doable and delicious, favorite foods included. I am also certified in integrative nutrition, the health ambassador of Kosher.com, and the founder and CEO of Full ‘N Free, LLC, an exclusive line of better-for-you baking essentials. To learn more about my story, product line, courses, and live demos, visit www.fullnfree.com or follow me on Instagram at @fullnfree.
Can you tell our readers in what ways you are disrupting your industry?
Rorie Weisberg: Yes! As a certified health coach, I developed a line of better-for-you bread mixes and baking essentials. I also recently wrote and published the first-ever kosher health cookbook called ‘Food You Love: That Loves You Back’. The book is a collection of tips, tools, and over 200 recipes that have made my commitment to health doable and delicious. Now, I have the privilege of sharing all of that with others to help them live full ‘n free!
Did you become a disruptor by choice or by necessity? Tell us more about the journey.
Rorie Weisberg: It’s a long story, but the short version is that after my last child was born 12 years ago, I developed Postpartum Thyroiditis. It affected me in many ways. Medicine had little to offer me, so I decided to check out Dr. Google. After a lot of research, I learned that the way we treat our bodies matters and that different foods give our bodies different instructions.
I was totally overwhelmed, but I decided to choose the new hard over the old hard. The process of changing my habits was grueling — I had no idea how to cook healthy food that also tasted good. I didn’t know which ingredients to buy and, most of all, how to feed my family and myself without making two dinners every night. Because I was so blown away by the changes in my health and life, I became a kitchen mad scientist (as my sister says). It meant a lot of trial and error and throwing out pans of food, but I never gave up. Now that I learned the ropes the hard way, it has become my mission and passion to share what I’ve learned with others and make that process easier for them
Now for the main focus of this interview: Many readers may wonder what are the biggest challenges women entrepreneurs must overcome to be successful?
Rorie Weisberg: For me, the biggest challenge is balancing work, family, and personal self-care. I’m super committed to all three, but in reality there just isn’t enough time in the day. Because I want to practice what I preach and my family comes first, I choose to slow down the pace when it comes to projects and business growth.
How did you overcome these obstacles? Who helped you during these difficult times and how did they?
Rorie Weisberg: Aside from slowing down the pace, I have to delegate tasks to other people. I’ve hired a company to help me plan and manage social media.
I also work with an incredible writer and editor to help me, since so much of what I do requires writing (which is very time consuming and not my strong suit). My family is incredibly supportive — my husband helps with all finances related to my business, plus he is a huge emotional support. My older daughter is a trooper, as she’s always helping me with grocery shopping and cooking and even a carpool when I’m running late
How did these lessons shaped the way you conduct business today?
Rorie Weisberg: Learning that done is better than perfect and that I don’t have to do everything now has been a game changer.
What advice you wished you had received when you started, that you’d like to share now with aspiring women entrepreneurs?
Rorie Weisberg: Control your schedule!!! The most important appointment of the day is your own personal time and self-care. Setting boundaries around work hours and home time is huge. I still struggle to keep the balance, but I find that when I do I feel my best and I’m even more productive.
Out of all of your proudest moments as an entrepreneur, is there a particular one that stands out the most?
Rorie Weisberg: Finishing my cookbook! It was a project I dreamed of doing from the beginning. It was so much work and it consumed my life for almost a year and a half. I put my heart and soul into it. It’s not only a collection of recipes, tools, and tips, but also it’s the product of a journey that I can look back on today and say ‘wow, thank you G-d for bringing me so far!
What do you plan on tackling during the 2022 year? Share your goals and battles you expect to face.
Rorie Weisberg: Starting my product line was the first step in building my toolbox. The cookbook was a resource I knew my clients needed. I took off over a year from coaching to birth the book. My next goal is to create courses to educate women and then go back into 1-on-1 and group coaching, as that is still my favorite thing to do. I love working with individuals and helping them embrace the changes that will lead them to their best health.
I’m sure our readers will be very thankful for the insights you have shared. What is the best book you’ve gone through lately and please share some take away lessons from it.
Rorie Weisberg: I recommend ‘Hormone Intelligence’ by Aviva Ram! It’s a fantastic book that really makes complicated concepts very clear.
Thank you so much for your time but before we finish things off, I do have one more question for you. When was the last time you did something for the first time and what was it?
Rorie Weisberg: Writing and publishing a 352-page cookbook for one! I also started my own online e-commerce store on my website this year. That was a whole new project with lots of new challenges and lessons.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Rorie Weisberg for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Rorie Weisberg or her company, you can do it through her – Linkedin Page
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