"The beauty truly lies in the fact that as humans we can always keep growing and evolving."
Meet Marc Nudelberg, president of On the Ball Ventures.
Marc is a coach, author and entrepreneur. He leverages his experiences as a Division I football coach and President of On the Ball Ventures to help individuals and their teams adopt the 1 percent better mindset. Marc delivers energy, passion and competitive drive while focusing on the details and developing processes that produce results.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Marc Nudelberg: I’m Marc Nudelberg and appreciate the opportunity. I’m a former college football coach, and for 14 years I trained and developed college athletes. Today I’m President of On the Ball Ventures where we focus on helping organizations develop their people and their processes.
We believe success starts in the mind and is developed through behavior. We help companies understand how to build a mindset around getting 1% better everyday and then teach them the behaviors that are associated with modern business development and high performance leadership.
2020 and 2021 threw a lot of curve balls into business on a global scale. Based on the experience gleaned in the past couple years, how can businesses thrive in 2022? What lessons have you learned?
Marc Nudelberg: I have found that there are some tried and true fundamental qualities of business that are key ingredients in maintaining success. These include: Relationships. Customer experience. and the way you go about building a strategy to create new opportunities every day. My dad laid the groundwork for us with On the Ball 25 years ago with these key attributes, and today we continue to build our business on these fundamentals.
In order for your business to thrive it is important to hone in on what qualities are unique to you and own them. I also would like to reinforce how impactful your attitude is. I like to say attitudes are contagious and ask is yours worth catching. An optimistic attitude impacts your perception and how people perceive you.. I like the idea that life is 90 percent your attitude and 10 percent what happens to you..
The pandemic seems to keep on disrupting the economy, what should businesses focus on in 2022? What advice would you share?
Marc Nudelberg: When the pandemic disrupted the economy and business worldwide I knew I had to figure out how I could correctly and successfully deal with this new reality that was being presented to me. There were many thoughts and opinions that began to overtake my mind but my family and I did not let this new reality keep us from embarking on the different ways we could find opportunities for success for our business.
With that being said, these are three things to keep in mind: (1) commitment to the process, (2) you are only guaranteed the opportunity to be successful and finally (3) the environment doesn’t matter. I think it is very important that we do not let the current climate or environment of the world be the determining factor in how successful we are or how successful our business can be.
For example, instead of letting ourselves become a by-product of our environment we should make our environment become a byproduct of us and our will and commitment to succeed.
How has the pandemic changed your industry and how have you adapted?
Marc Nudelberg: The pandemic definitely altered some of how we do business. But I also challenge people to think about the changes that happened and that a lot of them had already started way before the pandemic. Most of our virtual business development process that we teach people had been put into practice years before the pandemic hit.
But I would say that the biggest change to our industry is that it pushed the majority of our coaching to virtual. This was something that people didnt think could be done before. People thought it was impossible to build trust, communicate effectively, and be able to lead and influence from a distance. Now almost all of our coaching happens through a screen and it is just as effective and impactful as it has ever been
What advice do you wish you received when the pandemic started and what do you intend on improving in 2022?
Marc Nudelberg: The great thing about improvement is how it is an ongoing process. The beauty truly lies in the fact that as humans we can always keep growing and evolving. The same goes for matters of business as well. Some key pieces of advice to have in mind that I wish I had heard more of when the pandemic started include the following.
It is crucial to know your prime audience for the value or service that you offer, being able to connect with those people and bring to the table content that will satisfy them is key. Overall, during a time where we felt we would forever lose connection with one another it was so important to take the extra step of a video, phone call, zoom, email, text message, or DM to really connect with one another during a time that was unpredictable and a time in which we felt far away from one another.
Online business surged higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for 2022?
Marc Nudelberg: My expectations for 2022 would be that I believe we will ultimately settle into a hybrid style of doing business. For example, in my day to day business there will be days where I am on zoom calls back to back and there are other days where I may be meeting someone face to face.
Overall, I think most individuals have adapted and gotten settled in the idea of working remotely. It seems like many people are realizing the various benefits that come along with working remotely. For example, the convenience aspect is immense.
The idea that you can just go into any room in your home and take part in back to back business meetings all day long from the comfort of your home is incredible and was unseen until after the start of the pandemic. Whereas, we previously would have to drive to work or drive to meetings at different locations. Therefore, at the end of the day you are saving yourself both time and gas money.
How many hours a day do you spend in front of a screen?
Marc Nudelberg: I spend a large majority of my day in front of the screen. Whether it be on our Daily Huddle, in a coaching session, networking on LinkedIn, creating content, or sending video through email, it’s all on some sort of screen. But I think the thing to focus on is where that screen is. It’s not in the same cubicle everyday, it might not even be in the same room of my house everyday. The flexibility to work from anywhere and put yourself in a place that is optimal for you is what is important.
The majority of executives use stories to persuade and communicate in the workplace. Can you share with our readers examples of how you implement that in your business to communicate effectively with your team?
Marc Nudelberg: I am constantly using stories from my coaching career in football or from other clients that I have influenced. When helping leaders overcome some adversity in their career or life I might use a story of what it was like to lose a game that had championship implications.
I will share with them how I dealt with the emotion of it, how I analyzed it to look for areas to improve, and then how I developed a plan to try to ensure we wouldn’t make the same mistakes again.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as the real challenge right now?
Marc Nudelberg: I think the biggest challenge for business now is keeping up with the velocity of change in human behavior. There are so many changes and variances from person to person in the way we prefer to communicate, how or where we want to work, the way we want to consume information and make decisions, and so on. It’s up to the business and it’s leaders to provide the opportunity to meet people where they are in order to reach the best outcomes.
In 2022, what are you most interested in learning about? Crypto, NFTs, online marketing, or any other skill sets? Please share your motivations.
Marc Nudelberg: I’m diving into the Web3 and crypto world currently. I think iterations and evolution are the natural next steps for us a community. Look at how far we have come from 2005 and what the internet was capable of then. It’s just my philosophy to seek out information in order to understand it to be able to make decisions on how we can use it to move us forward.
A record 4.4 million Americans left their jobs in September in 2021, accelerating a trend that has become known as the Great Resignation. 47% of people plan to leave their job during 2022. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued and misunderstood in the workplace. Do you think leaders see the data and think “that’s not me – I’m not that boss they don’t want to work for? What changes do you think need to happen?
Marc Nudelberg: I think the data would tell you that exactly what most leaders are saying. People need alignment. They need to feel like the life they are living, what they are being asked to do, and who they are becoming is aligned with the vision they have for themselves.
As leaders our people are our responsibility. It’s up to us to spend the time having the conversations to make sure our people have that alignment, and if not doing what we can to help them get it.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Marc Nudelberg: This is a funny question, I am not sure what a “business super power” is. I think we have all super powers as humans. Whether it be the ability to make someone smile, be an intentional listener, offer some perspective, these are all ways that we can help others, and to me that’s what super heroes do, help others. My super power is my energy. I have to ability to impact people and make them full energized when we are together.
What does “success” in 2022 mean to you? It could be on a personal or business level, please share your vision.
Marc Nudelberg: To me success is always about impact and it’s a lifestyle not a destination. Focusing on the result makes it hard to achieve and sustain, so I like to look at success as doing everything I can to give myself the opportunity to be successful.
Whether I hit the target or not is less important if I know I have done everything I can and enjoyed the process of doing it.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Marc Nudelberg for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Marc Nudelberg or his company, you can do it through his – Linkedin Page
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