"Honestly, I received the right advice when the pandemic started: Just start."
Brittany Alexander, Esq., founder and CEO of Premier Property Law and Host of The Modern Professional Podcast, is revolutionizing insurance law and teaching others how to create their own 7-figure businesses with the power of free social media marketing and content creation. She opened her firm as a one-woman-show in October 2020 and signed 100 clients within her first 100 days.
Her strategic use of TikTok and Instagram enabled her to grow her company from $0 to $1.78 million with a team of 16 in year one, with an advertising budget of zero! Brittany is an innovator in the legal industry. She recognized that there’s plenty of education available around the law and legal knowledge, but there are few resources with accurate information to help legal professionals develop their business, sales and marketing practices.
With her proven business experience and expert marketing know-how, Lawyer Britt, as she is known on social media, founded Content to Clients, her flagship trading program, where she shares her proven proprietary methods, the strategies that have led to her unprecedented success and the secrets to give you the edge you need to build the life and business of your dreams.
Brittany holds a Bachelor of Science in International Affairs from Florida State University and earned her JD from Barry University. She is a member of the Florida Bar and has been honored to receive the Roofing Conference Lawyer of the Year Award. She currently resides in Fort Lauderdale with her fiancé. Working virtually allows Brittany to regularly experience her passion for travel, as she has been to over 20 countries and 4 continents.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Brittany Alexander: I’m Brittany Alexander, founder and CEO of Premier Property Law, a female-owned and female-run law firm. We help property owners when insurance companies don’t pay (or don’t pay enough) for an insurance claim. We’re a completely remote company that launched mid-pandemic (October 2020), hitting $1.78 million in revenue and gaining 15 team members in our first full year.
In addition to running my firm, I host The Modern Professional Podcast: a show teaching ambitious professionals how to launch and grow 7-figure businesses.
2020 and 2021 threw a lot of curve balls into business on a global scale. Based on the experience gleaned in the past couple years, how can businesses thrive in 2022? What lessons have you learned?
Brittany Alexander: Having a personal brand is no longer an option, it’s a necessity. Consumers are tired of feeling like “just a number”—a single fish in a company’s sea of clients. They want to connect with a real person; a person they can reach out to, and who is accountable for the client’s experience and outcome. Instead of having to use a vague customer service email with no person or relationship, having access to a single representative’s email or direct line will make a client feel like a VIP.
Additionally, business owners often spend so much time building their business’s brand, they forget about building their own. What if you sell the business you’ve built for years? What if your company branches out into new fields or industries? You need a personal brand unattached to a single company or firm which people trust and value that can always bring in business
The pandemic seems to keep on disrupting the economy, what should businesses focus on in 2022? What advice would you share?
Brittany Alexander: The pandemic saw an incredible increase in social media use for both consumers and businesses. It’s almost standard now that every business, from plumbers, to attorneys, to ecommerce companies, has a presence on social media. Not just to have one—but to build trust with potential clients.
I guarantee that my firm’s exponential success is rooted in my building trust with potential clients by offering free information on insurance claims via social media. People want to know what it’s like to interact with a business before making the decision to do business with them, and a simple intake call or perusing a company website may not be enough to convert them.
By offering free information to clients, potential clients will better understand how your company is valuable to them, what your company values, and that your company is top in what it does; all of which drives that person to decide whether you are the company for them… all before even learning their name.
How has the pandemic changed your industry and how have you adapted?
Brittany Alexander: Real estate greatly affects our industry because we handle insurance claims for home repair costs. Pandemic-related supply chain issues caused increased material and repair costs, which then resulted in greater claim amounts that the carriers didn’t want to pay. We’ve adapted by intentionally collaborating as a team to find solutions.
We have daily team meetings to discuss challenging cases, combining everyone’s combined experience, knowledge, and skill to generate creative solutions and arguments.
What advice do you wish you received when the pandemic started and what do you intend on improving in 2022?
Brittany Alexander: Honestly, I received the right advice when the pandemic started: Just start. I had several people rooting for me to launch my law firm, which I did in October 2020. I didn’t have it all figured out, but I started anyway. I figured it out as I went. In 2022, I intend on continuing to improve our client experience (which many law firms don’t ever think about) through communication with clients and efficiency in our processes.
Online business surged higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for 2022?
Brittany Alexander: We are a completely remote firm and always intend to be. It is efficient because the time between meetings or tasks is significantly decreased (though team members need discipline and accountability), and remote operations have opened our talent pool.
We have team members across the nation and even in other countries. I think we’ll see the pendulum swing back a bit, with many big companies requiring in-person attendance. But overall, we will continue to improve tools for online and remote work.
How many hours a day do you spend in front of a screen?
Brittany Alexander: All day—I run my entire company from my laptop and my phone. But, I intentionally don’t reach for my phone when I wake up. Instead, I take morning walks to start my day right, without stressing out about unread emails. When I feel complete for the work day, I shut down my computer and do something non-work (or screen) related, like walking, reading, or cooking.
The majority of executives use stories to persuade and communicate in the workplace. Can you share with our readers examples of how you implement that in your business to communicate effectively with your team?
Brittany Alexander: As a lawyer, I’ve represented many clients. When I’m offering advice or strategy to one of our attorneys on a current case, I focus on past cases with similar client situations, and I use the story of that past client to explain what needs to happen in the current case. It’s simple but effective!
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as the real challenge right now?
Brittany Alexander: My current challenge is creating and optimizing new methods for obtaining clients. I started my company with just one main source for new business. It worked insanely well, but as we grow I don’t want to have all my eggs in one basket. I think the pandemic showed everyone that we can no longer rely on one marketing or income source.
In 2022, what are you most interested in learning about? Crypto, NFTs, online marketing, or any other skill sets? Please share your motivations.
Brittany Alexander: I’m most interested in learning about messaging and how businesses effectively communicate with potential clients by using the same terminology, logic, and voice as the potential client uses or receives well. I’m great at taking action and doing what feels right to move my business forward, but I don’t feel sufficiently skilled in messaging. It’s my goal to learn more about this in 2022.
A record 4.4 million Americans left their jobs in September in 2021, accelerating a trend that has become known as the Great Resignation. 47% of people plan to leave their job during 2022. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued and misunderstood in the workplace. Do you think leaders see the data and think “that’s not me – I’m not that boss they don’t want to work for? What changes do you think need to happen?
Brittany Alexander: Those thinking “that’s not me” are taking a big risk—they could be unaware of a huge problem. Instead, ask yourself “could this be me?” or even better, “what can I do so that this ISN’T me?” Be intentional about not being a boss who undervalues and misunderstands team members.
How can you do this? Speak with your team regularly. Ask about what they are working on and what problems they are facing. This doesn’t mean call up your team randomly. Have a set time daily or weekly that you will speak with one or multiple team members, so everyone is prepared and aware.
Create a culture of respect. Blaming and yelling at team members never results in better performance. It creates resentment and distrust. Instead, when a mistake happens, focus on the solution then the root cause. The solution fixes the current problem. But finding the root cause stops the problem from happening again.
Mistakes might happen because of the business systems (or lack thereof) or failure of communication from a superior. In these cases, the business must make adjustments. If the root cause is a team member’s failure, then performance improvement must be discussed. All of this can be done without creating people who feel unheard, undervalued, or misunderstood.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Brittany Alexander: While I don’t think there are any “superpowers” in business (we can learn any skill to get better at business), if I could snap my fingers to become extremely skilled in something, it would be leadership. I know that I inspire and educate people, and I lead a team well, but as an expert leader, I would make people care about my values as much as I do, and implement them in our business with as much fervor as I do.
What does “success” in 2022 mean to you? It could be on a personal or business level, please share your vision.
Brittany Alexander: On the business level, success in 2022 looks like flow: A business that operates smoothly and easily, from client intake to case closed. Personally, success is increasing cash flow and my net worth.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Brittany Alexander for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Brittany Alexander or her company, you can do it through her – Linkedin Page
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