When life throws you curveballs you have to get creative – address a company’s weaknesses by utilizing its strengths
Welcome to ValiantCEO Magazine’s exclusive interview with Alyssa Mairanz, the visionary founder of Empower Your Mind Therapy.
In this interview, we delve into Alyssa’s unique approach to mental health care and her mission to empower individuals through innovative therapeutic practices.
Alyssa Mairanz, a young and accomplished business owner, has created Empower Your Mind Therapy, a dynamic group teaching practice in New York City. With a strong foundation in Dialectical Behavior Therapy (DBT) and an integration of Psychodynamic Therapy, Alyssa and her dedicated team provide relevant services to a diverse range of clients.
In this conversation, Alyssa shares her expertise in DBT, her commitment to ongoing learning, and her passion for helping clients succeed in their mental health journeys.
We explore the expansion of specialized support for neurodivergent clients and those with eating disorders, as well as the evolving landscape of mental wellness in today’s world.
Join us as we uncover the transformative power of therapy and gain insights into Alyssa Mairanz’s unwavering dedication to empowering individuals at Empower Your Mind Therapy.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Alyssa Mairanz: Empower your Mind Therapy is a group teaching practice founded by Alyssa Mairanz. Alyssa saw a unique opportunity to provide relevant services to the community in NYC in an outpatient setting.
Alyssa brings to life the core principles of Dialectical Behavior Therapy while integrating Psychodynamic Therapy to allow for flexibility and increased awareness of all things that could be impacting clients’ lives and mental health.
As a young female business owner, Alyssa guides and supports her therapists to continuously learn and improve their skills to better help their clients succeed. All EYMT therapists are supervised by Alyssa, who is certified in DBT and has successfully been providing outpatient services to a diverse range of clients since 2013.
Alyssa attended Ferkauf School of Psychology Yeshiva University where she attained an MA in Mental Health Counseling. She has a Bachelor’s Degree from Queens College in Psychology and Counseling, and is certified in group psychotherapy, treating self-harm and suicide, and has advanced training in using DBT to treat personality disorders, trauma, and eating disorders.
In the past year, what is the greatest business achievement you’d like to celebrate with your team? Please share the details of that success.
Alyssa Mairanz: This past year Empower Your Mind Therapy has expanded support for neurodivergent clients (those with ADHD and autism) and clients who are struggling with eating disorders.
As part of the expansion, EYMT provides group therapy, individual therapy, client intakes, and further coaching and referral services.
The practice has new and improved site pages on both specialties, providing insight on their approach to treating clientele and has provides relevant education to interns looking to specialize in either neurodivergence or eating disorders. The practice seeks to continue to build these specialties to provide expert help and care for those in need.
What advice do you wish you had received when you started your business journey and what do you intend on improving in the next quarter?
Alyssa Mairanz: Everything takes time and nothing will change overnight! Last quarter EYMT expanded support for neurodivergent clients and those with eating disorders.
This quarter, EYMT intends on continuing to expand that support and building upon the foundation set last quarter.
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Alyssa Mairanz: As a therapy practice, offering telehealth services allows for increased flexibility for both clients and therapists. While Empower Your Mind Therapy does provide in-person services, the practice is predominantly a virtual practice.
As tele-mental health services are becoming increasingly normalized due to accessibility and flexibility, EYMT anticipates the demand for virtual therapy to grow, allowing the practice to help more clients to stress less and feel better.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Alyssa Mairanz: COVID-19 drastically changed the way therapy and medicine works, both positively and negatively. Doing appointments online means we can miss some body language or non-verbal cues that a client might express.
We have to find other ways to connect. Doing Zoom or Google Meet appointments has allowed us to keep some sense of normalcy as we can still see the client and they can see us.
On the other hand, outside distractions and technical difficulties can still slow things down and can sometimes put a dent in progress.
Working with clients online we try to have them set alarms to remind them of their sessions, limit outside distractions such as using their phones, silencing all devices, and keeping their cameras on.
2020, 2021, and 2022 threw a lot of curve balls into businesses on a global scale. Based on the experience gleaned in the past years, how can businesses thrive in 2023? What lessons have you learned and what advice would you share?
Alyssa Mairanz: When life throws you curveballs you have to get creative – address a company’s weaknesses by utilizing its strengths. As a therapy practice, we’ve had to move sessions online.
While it was a bit of a hardship at the start of COVID, we’ve found that many clients feel more comfortable opening up while in their own space.
We’ve learned to get creative when it comes to helping clients open up over a screen. In terms of building a successful business with an aim for growth, it’s important to create a strong mission and value system with a team that fully believes in what you’re building.
For EYMT, our goal is to be a learning practice where therapists can continue their education to provide the very best Dialectical Behavior Therapy to teens and young adults.
What does “success” in 2023 mean to you? It could be on a personal or business level, please share your vision.
Alyssa Mairanz: Success for EYMT means making ample progress with clients across the board, and a team of therapists that supports each other in their learning process.
It always feels good when we hit a milestone with a client or help them in a personal breakthrough. Knowing we’ve made an impact on a person and are helping them is why the entire team became therapists, and it’s so rewarding seeing the fruits of our labor.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Alyssa Mairanz for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Alyssa Mairanz or her company, you can do it through her – Linkedin Page
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