SEO is one of the most critical aspects of the online marketing world. Whether you’re just starting your online marketing journey or need to help grow your business, you must be familiar with certain terms and concepts.
As a beginner, most of these concepts may seem like a lot to take in. With the help of SEO experts like Crunchy Digital, you can learn these things in the blink of an eye and implement them in your business with the help of them.
SEO Terminology Every Beginner Must be Aware Of
Before you learn the concepts, you must first understand the terms involved with SEO.
Crawler
A website crawler is often referred to as a website spider. The primary function of the crawler is to automate indexing the website or content available on a particular website. This indexing is done across search engine platforms so the audience can find it.
Featured Snippets
Search engines have a wide range of search listings. They use featured snippets as a part of these search results to provide a quick snapshot of the possible solutions to the user’s query. The featured snippets usually appear at the top of the page when you search for any term. Since its launch, it has become a trending topic in the SEO industry.
Key Performance Indicator (KPI)
A key performance indicator is one of the most important aspects of measurement as it helps understand the bridge between the results of an online campaign and the business’s goals. It also gives an idea about the entire website’s performance. With the help of KPIs, you can customise your strategy to make smarter decisions for increasing your website ranking.
Organic
Organic traffic often refers to direct traffic from Google or a particular search engine platform. This is unpaid traffic or free traffic. It is one of the best traffic sources for a long term perspective.
Ranking
Ranking in SEO refers to your position on a search engine result page. Businesses of different sizes benefit from ranking factors to improve their visibility on search engines. Rankings will depend on the quality of backlinks and other SEO factors.
URL
URL (Uniform Resource Locator) is the unique address for every page that includes a protocol and domain name, which tells a web browser where and how to retrieve a webpage.
Key Concepts of SEO
Each concept of SEO is of utmost importance, especially if you’re wanting to learn more about the space and deploy your own strategy. Even when you’re not doing SEO for yourself and have experts to take care of it, you must be familiar with the fundamental concepts to understand your results.
Why?
It will help you understand how your SEO is progressing for your business.
Here are some of the major concepts of SEO to consider.
Keyword Research
Keyword research is always the most critical initial step, as it can make or break your entire website. It’s through the keywords only that you get to the target audience. Keywords are the words most individuals use to find a service or product on search engines. So, once you’ve hit the jackpot with keyword research, being discoverable to your target audience is easy.
On-Page And Off-Page Content
Both on-page and off-page content are super critical for your website. While on-page content helps your audience know what you do, off-page content helps rank factors. The co-dependence of both types of content will bring significant positive results to your business.
Link Building
Do you know that links are one of the major factors for ranking? To upscale your marketing game, you need to have high-quality links. The better your links are, the more search engines value you. Search engines often refer to these links you build during the crawling process. Whether you want global or local recognition, you can rank your website higher with high-quality link building.
Content Creation
We can never hear enough of the saying, “Content is the king”. Well, this quote still holds true even after so many years. Why? Content has always been a significant factor in ranking. Combining informative content and appropriate keywords can help you boost your ranking game. If you want to learn content planning, read our full guide on content strategy creation.
Technical SEO
If your website’s speed is slow and every page takes more than a few seconds to open, will any of your audience stay? No. To help you solve this problem, technical SEO comes into the picture. The different elements of technical SEO, like indexing, website structure, rendering and more, will only help in enhancing your page speed. As a result, it can give your ranking a boost as well. 
Conclusion
Google’s algorithm has changed significantly in the past few years, and so has SEO. With the changing times, there have been significant changes in SEO that have helped businesses benefit from producing quality content.
As business owners, it is important to have some basic knowledge about these concepts. If you need more clarification, working with SEO professionals like Crunchy Digital can help to solve the entire problem. With the help of professionals, it becomes easier to manage and learn these aspects.
