SEO is a constantly evolving field. As the SEO landscape changes, so must our tactics and strategies. In this article, we’ll explore the latest SEO trends for 2023.
Voice search is growing. Voice search is more accurate than typing. Voice search is more natural. Voice search is more convenient, social and personal. The last trend to mention in this section – Conversational Search – simply means that users are asking questions instead of typing them into the Google or Bing search bar or Siri (Apple).
Featured snippets are boxes that appear in the search results. These boxes include a title, description, and image that are pulled directly from your website.
A featured snippet is determined by an algorithm which looks at the content on your page and searches for relevant information. If a page has all of this data, it will be displayed as a featured snippet in SERPs.
Why do they matter? The purpose of featured snippets is to provide users with quick answers to their questions or needs without having to click through to another site or app. They allow users who are looking for something specific—such as “how long does it take for chocolate milk to spoil” or “how much does it cost to become an astronaut”—to get the answer right away instead of making them go through multiple pages just so they can get their answer quicker than if they were just searching directly from Google (eclipse).
Local SEO is a strategy that helps people find businesses in their area. It’s about optimizing your website for local search queries, creating a local presence on the web and optimizing your business for local search queries.
For example, if you own a restaurant in London and want to grow your customer base, it’s important that you optimize your website for keywords such as “London restaurants” or “restaurants near me” so that people searching online can easily find you.
Businesses that contacted a strong SEO company like Nine Peaks Media will also have an advantage over competitors when it comes to ranking well on Google Maps — especially because Google has announced plans to integrate more of its Local Search results into its organic SERPs (Search Engine Result Pages).
- Mobile-first indexing is a change in the way Google indexes websites. It was introduced in 2018, and means that Google will now consider the mobile version of your site as the primary version. To be considered mobile-friendly, a website should be designed with responsive or adaptive technology so it can adapt to different screen sizes and operating systems.
- For example, if you have an e-commerce site where users may want to view product information on their desktop computers but purchase products on their phones—you might want to make sure your desktop web pages are optimized for desktop viewing (and not just focused on mobile).
Zero click searches
Zero click searches are the next big thing. If you’re not already familiar with them, zero click searches are basically Google searches that you can do right from a search bar, without clicking on anything first—just by typing your query into the search bar and hitting enter. This is possible because of AI and machine learning; if you type in an ambiguous phrase like “I want to eat something delicious tonight,” Google will figure out what you actually meant based on context and offer suggestions for nearby restaurants or recipes that might be good choices for dinner (based on previous user behavior).
Zero click searches can help users have more accurate conversations with brands because they aren’t forced to use specific keywords when looking for information about products or services: instead, users can just ask direct questions about what they need help with without having to narrow down their requests first. They’re also much easier than traditional online searching methods because users don’t have to navigate through multiple pages before finding what they’re looking for; instead all information is brought together into one place where people can quickly read through it at their own pace while also browsing other content around them too!
Google results pages
As we predicted, Google’s SERPs are changing. The right rail is being removed and replaced by a carousel on the right hand side of the page.
This is good news for marketers, as it means more content will be featured on results pages than ever before. This could mean that your content could potentially show up in this new carousel and be seen by more people (who may not have even been searching for you).
Video content is a great way to engage customers and provide them with the information they need. You can use video content to answer their questions, show products in action, or demonstrate how to use a product. Video content can be used on your website and social media pages, as well as in email marketing campaigns.
Video content is also useful for increasing brand awareness. If you have ever wondered “How do I increase my brand awareness?”, one way is through producing quality videos that showcase your business and its services/products.
User intent is the reason why someone is searching for something in the first place. It’s important to understand user intent to optimize your site and this can be done by analyzing keywords.
There are three types of user intent: informational, navigational and transactional.
Informational searches help users find answers to their questions and provide information about a topic in general. For example, if you search for “best restaurants in New York City”, this indicates that you want to learn more about where you should eat out in NYC or what some of the best places might be.
Navigational searches help users find specific websites related to their query and are used when people want to get from one place on a website (e.g., homepage) directly onto another page within that site (e.g., store locator). For instance, if you search “Best Buy online store” then it means that this person wants an online store they can visit without leaving the site they are currently viewing (i.e., Bestbuy).
EAT & niche expertise in Google search
Expertise, Authoritativeness and Trust (EAT) is a scoring system that Google uses to rank search results. Basically, it’s a way for Google to determine how authoritative a site is on certain topics. These are the three EAT factors:
- Expertise—Can you prove that you’re an expert in your field?
- Authoritativeness—Do other people consider you an authority?
- Trustworthiness—Is your website trustworthy and reliable?
Data machine learning
Machine learning is a subset of artificial intelligence (AI) that focuses on algorithms that can learn from data and improve their results based on what they’ve learned. For example, the more you use your phone’s voice assistant, the better it becomes at understanding what you say (though there’s still room for improvement).
Machine learning can be used in a variety of ways related to SEO:
- Search engine optimization: Machine learning algorithms can be used to improve search results by understanding user intent. For example, if someone searches for “best restaurants”, then machine learning can be used by Google to determine which restaurants have been rated highly by its users and feed those into the search result in order to help users find what they’re looking for faster. This improves experience both for users who don’t know where exactly they want to go out but know what type of food they want as well as those who aren’t sure about what area might have better options than another one nearby their home or office building.
- Social media marketing: Machine learning can also help with social media marketing efforts because it enables brands like yours create content that resonates more strongly with your target audience based off analysis done with keywords used often within different types of posts, including hashtags shared via Instagram or Facebook Live broadcasts/videos posted live using Periscope or Meerkat apps during events held at your company headquarters’ building.”
Now that you have the key insights from our research, it’s time to start thinking about how your business can adapt. We know that this is not an easy process, but hopefully this article has given you some ideas for where to start and how to stay ahead of the curve in the coming years. As always, we’re here if you need any help!