From 2020 to 2025, the digital content market is set to grow by a staggering $594.11 billion, according to a PR Newswire article. With this in mind, it makes sense to create a content strategy to deal with the huge competition that’s surely going to crop up in your particular industry digitally.
Having a solid go-to content strategy will help draw more attention to your business. Yet, you might be finding it difficult to know where to start. If so, we’ve got your back!
In this guide, we’ll run you through the ins and outs of creating a killer content strategy to suit your specific needs. We’ll keep it simple and to the point. Read on to learn more.
What Is Content Strategy?
Since marketing businesses online is crucial these days to keeping competitive in countless industries, you need a solid content strategy to stand out from the crowd. Content strategy is all about planning your online presence to best suit your business needs.
For instance, many businesses set up a blog to help bolster their web presence. The idea is that you can generate more organic and relevant traffic to your business website content. To do this well, you need a good content strategy in place.
Types of Content to Consider
Some of the main forms of content to consider include:
- Website content
- Blog posts
- Social media content
- Video content
- Emails
- Ebooks
When we mention website content, we are referring to your on-page content, which informs users about your products and services. Blog posts are different in that they are a form of content that you use to express opinions, advice, and guides, among other things.
Social media content is useful for widening your bandwidth beyond search engines. Depending on what social media you use, you can attract new attention and audiences to your website. Video content is a prominent aspect of social media posting, but you can use it in other ways.
Emails are a powerful way to get your brand’s message across to people who have shown interest in your company. One common way to use ebooks now is to offer them free to people with the requirement that they sign up for your email list.
We should say that these are the more common types of content that businesses focus on right now. There are various other content channels to consider, and we recommend you spend a little time researching whether any of them are worth your time.
How to Determine Your Content Strategy
We’ve just run through some popular content types. Now it makes sense to figure out how you will select the right types of content for your enterprise and how it will shine out from the crowd in terms of your competition.
Here are a few questions you can ask yourself to help determine your content strategy.
Who Will Read Your Content?
The first major step to forming a good content strategy is to really understand who your target audience is. If you get this wrong from the outset, then all your plans may go to waste!
Having a wide target audience in a saturated market isn’t a good idea. You risk the chance of missing out on huge amounts of business you could have generated by focusing on a particular niche.
The idea is to provide valuable content to a particular type of reader or viewer and do it consistently. Over time, your target audience may become familiar with your style and authority within your niche. Once you’ve gained this trust and reputation, then you can expect more revenue and profit to come your way.
What Problems Are You Trying to Solve?
We mentioned you need to provide value to your target audience, and this involves you problem-solving for them. What is it you can offer your audience that others can’t? How are you unique?
Pinpointing what problems you know your potential customers need solving will be very valuable to you when constructing your content strategy. Knowing them means you’ll be able to align all of your content in a consistent manner over time.
Want Content Types Will You Focus On?
Once you have identified your target audience and what problems you can solve for them, you can then decide on the types of content you want to use. It is worth spending a generous amount of time researching at this stage. The reason for this is the effectiveness of certain content types might be almost zero in your industry, while others might work very well!
For instance, if you are wanting to appeal to a younger audience, you might consider putting less focus on Facebook and more on TikTok if you are going down the social media route. The reason for this is the demographics on Facebook are much older than on the rapidly growing TikTik platform.
Video content is also much more appealing to a younger audience than say written content, in general. So spend time researching where and how your target audience interacts with various types of content to make your content strategy relevant.
Who Will Create and Publish Your Content?
It is a real challenge for many businesses to create content that leaves an impact on their target audience. That’s why more and more enterprises are realizing the value of professional content creators.
For example, you might be wanting to start a food blog. If so, you should think about getting professional help to kickstart your dreams into serious action. Once they help you lay the foundations of your food blog, you can then decide whether to continue with their services or look at other options.
Create a Content Strategy That Counts
Getting your content strategy right from the get-go is crucial. If you mess things up at the start, you’ll find the process of getting the recognition you deserve for your products or services an uphill struggle. So follow the tips in this guide to create a content strategy that works for you.
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