A slow website is a major turn-off for users, and poor website design can cause your Auckland site to be slow and very unappealing. Thankfully, you don’t have to just accept that your site is slow – there are plenty of things that your web design team can do to boost your site’s speed.
Why Is Increasing Website Speed Important, Anyway?
Increasing your site’s speed might sound like a tedious process. So, you might be asking this crucial question – ‘Why should I increase my site’s speed?’
Well, the answer to that is pretty simple: no one wants to sit around and wait for a page to load! The modern world is extremely fast-paced, and the modern world of the internet is even faster.
A slow website can seriously harm your business because slow loading and performance speeds are an easy way to frustrate your guests. It can make them abandon your site, hurting your traffic and conversions.
Studies show that the amount of time it takes for people to lose focus is roughly 0.3 to 3 seconds. This may seem ridiculously quick, but with how much information we see and absorb every day through the internet, it’s no surprise that we’ve gotten used to ultra-fast loading speeds and super-quick results.
So, you can see why smart website design Auckland is an absolute must if you want your site (and your business) to be as welcoming as possible.
How Can I Increase My Site’s Loading and Performance Speed?
Now that you know how important it is, you’re probably wondering how you can increase your site’s speeds. A painfully-slow site is a death sentence, so how can you turbocharge your speed?
The first step is to find a skilled team of web developers who know what they’re doing. They can then use their experience, tools and knowledge to implement these ten helpful tips:
- Perform A Root Cause Analysis
It’s difficult to fix something if you don’t know what’s wrong. Before your Auckland website design team does anything else, they should perform a scan to analyse your site.
12 Best Practices for Optimising Website Speed.
Once they have an overview of your site, they’ll know what to change and what not to change.
2. Optimise Your Images
You’ll want to have a good amount of beautiful, high-quality and relevant images on your site to make it more visually appealing. However, images are often the heaviest files on a site, so too many large images can seriously slow you down.
It’s important that your images are optimised for good performance. Image files can be smartly compressed to reduce their size without sacrificing any quality.
3. Use A Content Delivery Network for Your Site
A content delivery network is a sizable network of servers all around the world that can deliver your site’s content to your guests. The CDN will use the server closest to the user, which can help to improve website performance.
4. Minify Your Code
‘Minifying’ refers to removing unnecessary whitespace and comments in your site’s code, making it faster to load.
5. Lazy Load Images
‘Lazy loading’ means that images are only loading when they become visible on the screen. So, images won’t load in unless your guest scrolls to them. This helpful website design trick can improve your Auckland site’s speed without negatively impacting your site’s quality.
6. Use A Caching Plugin
Without a caching plugin, your users will need to redownload assets from your site every single time they visit. A caching plugin can help to improve performance by storing static content, such as images, on the user’s browser.
7. Use A Staging Environment for Site Changes
A staging environment is a direct copy of your production website that can be used to test changes before you deploy them to your live site. So, if you want your web design team to make changes, they can test it out without bothering your real site.
This is extremely beneficial because not all website design changes will work, and some could negatively affect your Auckland site’s speed or bother your users.
8. Use A Web Performance Testing Service
This kind of service can help you to test your site’s performance from different locations around the world. Basically, it can help you identify any regional issues that could be slowing down your site in specific parts of the world.
9. Use A Content Management System That Focuses On Performance.
A content management system (CMS) that is optimised for performance can help you find the best ways to boost your performance. When used by the right people, a CMS can be a very advantageous tool.
10. Regularly Monitor Your Site’s Performance
As we said earlier, it’s vital that your website design Auckland team analyses your website for flaws or strong points before they do anything to it – but you should know that analysing your site isn’t a one-and-done thing. It’s important to monitor your site on a regular basis so that you can identify any issues and remedy any problems that pop up.
Keeping an eye on how your site is doing can help you see what’s working and what’s not working. If you notice anything that’s not quite right, your team can do their best to fix the problem.
Plus, it’s always a good idea to supervise how your site is doing. You can then analyse your statistics over time to see how positively (or negatively) your site performs as a whole.
If you notice that something is exceptionally helpful for your website, then you can make sure that it stays implemented. But if you notice that something’s not very helpful, you can have your team fix or remove it.
I’d Like Some Help! Where Can I Go for Fantastic Web Design Services in Auckland?
It isn’t easy to run a successful New Zealand business and stay on top of your website at the same time! That’s why we at Kiwi Website Design are here to help you. Our services include website design, software development, digital marketing and more.
We know you want your site to be as successful and speedy as possible, so we’d be glad to discuss your wants and needs with you. You can easily reach our team by contacting us on XXXX.
Kiwi Website Design: Giving Auckland websites the boosts they need to succeed!