With his vast experience in digital innovation and customer engagement, Kevin Charef is well-equipped to implement impactful digital strategies through technology and data-driven insights. Having previously worked at Abbvie France for the Allergan Aesthetics brand, Kevin has showcased his expertise in driving business growth through cutting-edge technologies and navigating complex digital landscapes. He is highly regarded in the realm of digital innovation and omnichannel engagement due to his deep understanding of customer requirements and market dynamics.
In his new role, Kevin will focus on developing digital innovation and omnichannel customer engagement strategies to address the needs of healthcare professionals (HCPs) and patients in Switzerland. He aims to leverage emerging technologies, data analytics, and customer insights to elevate engagement.
Throughout his career journey, Kevin has held significant roles such as Associate Director, Digital and Omnichannel for the Allergan Aesthetics brand at Abbvie France, Global Digital & Omnichannel Director at Allianz Trade, and Regional Digital Marketing Director for ADP EMEA, where he implemented innovative digital marketing strategies. He has also gained solid foundations across diverse industries such as the luxury sector with brands like LVMH Fragrance Brands and McGarry Bowen Agency.
Kevin holds dual Master’s degrees from the IESEG Group Business School and Aix en Provence University and has obtained digital certificates from institutions like INSEAD, HEC, and the London Business School. For more information about his professional background, please visit his LinkedIn profile.