"People buy people. It is highly important that we be the face to represent our company."
Tequila Cousar, CEO of Intoxicating Brands, LLC, is a Personal Branding Coach, 2x #1 International Best Selling Author, and Speaker. She has over 15 years of business insight and experience. She works with coaches, service-providers, and entrepreneurs who are ready to uncover their unique message and build their expert brand. You can find her at www.tequilacousar.com
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Table of Contents
Thank you for accepting my interview invitation! I’d love to know how you ended up becoming an entrepreneur? Tell me your story.
Tequila Cousar: I became an entrepreneur while in college to break the “Broke college student” mentality. I started in direct sales and quickly knew the power of being a business owner. After overcoming infertility, I quit my full-time job as a Registered Dental Hygienist to become a mother and entrepreneur.
Tell our readers what your company does differently than your peers and why that difference is so important to your audience?
Tequila Cousar: While I know that there are other coaches who teach personal branding. At Intoxicating Brands, LLC, we do a hybrid of personal development and personal branding. Our audience loves this type of coaching because we are able uncover who they are at their core.
Running a business, your’s or on behalf of someone requires great leadership skills. What are some of the biggest challenges you faced as you took on a leader’s role and what did you learn?
Tequila Cousar: Biggest challenge I faced was the consistency in branding. Many think that it’s the logo or website that should stand out. When in actuality, it is you the person. People buy people. It is highly important that we be the face to represent our company.
Success is not an accident. What are some routines and habits you learned to master that contributed to your current success?
Tequila Cousar: I consistently write down 6 goals I want to achieve daily, I read 3-4 books per month, I surround myself with the best, and I remain a student at all times.
Can you share with us defining moments in your journey, please give us details and stories to illustrate?
Tequila Cousar: It was the moment I figured out how I stood out against my competitors. In late 2018, I was in a deep depression because I was unsure of who I was as a person and this showed up in my business. It was in that dark moment that I asked myself “Is this the life I wanted?” I knew the answer was no and that is when they light bulb came on and I started to write out my desires and who I wanted to be known for. This is my moment when I started to pull off the layers and understand who I was and what my superpowers were.
What are the five things you wish someone had told you before you became an entrepreneur?
Tequila Cousar: I would love to take this question and use it from a branding perspective, there are a ton of things that I wish someone told me in the beginning. I would like to share 5 Things To Avoid To Maintain A Consistent Brand.
Sometimes when we start our business, we can leave out audience confused with mixed tones and signals from a branding perspective. A consistent brand does not only establishes your face, it also distinguishes you from your competitors. So how do you avoid staying inconsistent?
Deviating from the real you. The pressure to want to act like someone you are not isn’t just going to kill your consistency, it’s going to bore your customers. Be true to yourself and your brand personality. People can easily see past fake
Reinventing your guidelines. When you stick to your guidelines, you are not only saving your customers the stress of identifying you, you are also making your work easier by knowing what to convey and how to convey it. The wheel has already been invented. Simply drag and drop (wink)One time investment. Most people think branding is a one time investment. OH Dear, NO. You have to consistently update your brand to keep it fresh and proportionate with your brand values. That way, your branding will stick in your customer’s mind.
Regurgitating instead of repurposing. People spend their time on different platforms and touch points and there’s every possibility your customers are following you on more than one platform. You don’t want to bore them with same set of content they’ve seen somewhere else. Ensure you are REPURPOSING to fit into each platform’s culture.
Mistaking look and feel for consistency. Being consistent doesn’t stop at replicating the look and feel across touch points. Consistency is driven by our unique point of view, tone, and voice. Take your stand and cement your place with your unique attribute in your niche.
Oftentimes we hear: “Your network is your net worth”, please share your thoughts on that adage and illustrate your experience.
Tequila Cousar: I believe in this! Who you know can be connected to people that are your ideal audience. Your network can open doors that you can’t open. This is why it is HIGHLY important that we identify those people in our network, whether on social media or in-person. Just getting to know them and what they do can expand your net worth.
What are some professional or even personal goals you plan on tackling during the 2022 year? Share the battles you expect to face.
Tequila Cousar: My goal is to teach corporations the importance of personal branding and how it is key to connecting to your dream clients/customers.
With all the social media platforms available, it’s increasingly difficult to be present everywhere. Which ones do you favor for your company and why?
Tequila Cousar: Facebook- great for social and connecting with potential clients
Instagram- it is great to get your message out there in sound bites
LinkedIN- is great for connected for professional connections
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Tequila Cousar for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Tequila Cousar or her company, you can do it through her – Linkedin Page
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