"Businesses should focus on the end consumer"
Trevor Houston is the CEO of ClearPath Wealth Strategies, LLC who has immense experience in helping job seekers take control over the financial impact of job loss. He specializes in retirement planning and 401(k) options.
Trevor Houston, a Registered Representative for NYLIFE Securities LLC (member FINRA/SIPC), 2600 Network Blvd. Suite 130 Frisco, TX 75034. ClearPath Wealth Strategies, LLC is not owned or operated by NYLIFE Securities or its affiliates.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Trevor Houston: I am the CEO of ClearPath Wealth Strategies, LLC which has immense experience in helping job seekers take control over the financial impact of job loss. I also specialize in retirement planning and 401(k) options.
2020 and 2021 threw a lot of curve balls into business on a global scale. Based on the experience gleaned in the past couple years, how can businesses thrive in 2022? What lessons have you learned?
Trevor Houston: One of the big things we’ve seen is the rise of the creator economy. With so many business being forced online there has been a huge demand for digital content and marketing. I have learned on ways to create a digital marketing machine that helps to drive traffic and business opportunities organically without paid ads. .
The pandemic seems to keep on disrupting the economy, what should businesses focus on in 2022? What advice would you share?
Trevor Houston: Businesses should focus on the end consumer. Understand their pain/problems and deliver solutions that are help make their life easier. Another area I feel is super important is convenience. Think amazon. How can you deliver your product or services with the least amount of friction on the consumer.
How has the pandemic changed your industry and how have you adapted?
Trevor Houston: The financial services world has always been slow to adapt in the way of technology, in part, due to regulatory challenges. Most places still teach the old school methods of building your business through word of mouth and referrals. We have started to understand that leads to a massive opportunity when it comes to marketing within our industry. Best known always beats best.
What advice do you wish you received when the pandemic started and what do you intend on improving in 2022?
Trevor Houston: This is such a great question. When the pandemic started, I went into overdrive creating new systems and processes to get our business online immediately. We did not miss a week and increased our production all over the country. I did not take advantage of the time most Americans got to reflect. I was in a go go go mindset. Sometimes it pays to sit, get still and listen. In 2022, I plan on taking more time to strategize and reflect on the bigger picture.
Online business surged higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for 2022?
Trevor Houston: My expectation are the the market place will continue to become even more competitive. Speed and heart will win the race. The companies that can show up frequently and show that they care about the consumer, in an authentic, human way will win.
How many hours a day do you spend in front of a screen?
Trevor Houston: 10 hours per day in front of a screen. This is another area of focus for me, to unchain from the computer with more automation and scale the business by hiring more staff.
The majority of executives use stories to persuade and communicate in the workplace. Can you share with our readers examples of how you implement that in your business to communicate effectively with your team?
Trevor Houston: We have in person meetings every week where we go over gratitude and goals as a unit. We use the white board to draw out our vision for not only the perfect work environment but home as well.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as the real challenge right now?
Trevor Houston: My biggest challenge has been creating original, compliance approved, financial content at speed. I have figured out a solution that I feel will help us bring more brand awareness, credibility and authority within our niche.
In 2022, what are you most interested in learning about? Crypto, NFTs, online marketing, or any other skill sets? Please share your motivations.
Trevor Houston: I am most interested in learning ways to scale with online marketing. Finding efficient ways to get in front of targeted audiences to deliver our message.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Trevor Houston: I would employ a better way to communicate with those I am closest to. Something I try to work on every day as I grow as your CEO is making sure the ones who work with me are heard and valued. Sometimes, the ones closest to you get the unpolished, truest, authentic you. So it is important to make sure that the authentic version gets 1% better for them every day.
What does “success” in 2022 mean to you? It could be on a personal or business level, please share your vision.
Trevor Houston: 2022 will be a success when our business is automated to a point where we can unchain from our computers and live a life on our terms. It is super close to becoming a reality.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Trevor Houston for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Trevor Houston or his company, you can do it through his – Linkedin Page
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