Technology is advancing at a more rapid rate than most people know (or care to know) – and that’s a fact. You don’t have to be tech-savvy to know that the latest tech advancements, from the internet of things to machine learning and artificial intelligence to 3-D printing, are affecting most if not all industries and sectors of the economy.
As expected, these advancements are basically becoming more impactful in the business world.
Today, businesses that take advantage of the latest technology tend to be more competitive, profitable, and successful over time. And as craft beer becomes more appealing to Millennials and generation Zees, more and more microbreweries that utilize modern tech tend to be “coming from the cold”. But how do they manage to do it?
How Microbreweries Use Technology to Their Advantage
Small brewing companies are utilizing technology to their advantage in a wide variety of ways. For instance, some technologies like taproom management software can help microbreweries streamline their operations by helping track inventory, manage customers, and accept payments. This, along with other implemented technologies, helps brewers to reduce costs, while also providing customers with a more personalized and interactive experience.
Here’s a summary of incredible ways how microbreweries are utilizing technology to grow rapidly.
Using Automated Brewing Systems
Automation has been shown to help increase business productivity in various ways. It’s one of the most widely-used technologies in today’s beer industry, and microbreweries are not being left behind. Automated brewing systems allow brewers to streamline processes right from the grain to the glass or bottle.
It’s being employed in a range of industrial brewing processes, from boiling to fermentation, storage, conveyance, and much more in between. These systems help microbrewers to monitor and control the temperature, timing, carbon dioxide levels in canning, and the ingredients used in the brewing process in a way that saves time, energy, and money.
Brewery Management Software
With the help of the latest brewery management software, microbreweries can accelerate their growth and take their operations to the next level. A good example of such software is Ollie, which comes with a number of features you can use to take your brewery to the next level.
To help with taproom, production, and post-production operations, the software provides an all-in-one solution that lets brewers track inventory, manage customers, and even accept payments from a single platform.
This helps microbrewers to reduce costs as well as provide customers with a more personalized and interactive experience. It also allows brewers to quickly adjust to changing market conditions and business scenarios, enabling them to stay competitive in the ever-evolving beer industry.
Leveraging Social Media
In almost all industries, social media platforms such as Twitter, Instagram, and Facebook are great ways to reach customers and increase brand awareness. And as expected, microbreweries are using these platforms to not only promote their products but to also engage with their customers.
Online Ordering and Mobile Apps
Online ordering systems allow customers to order beer from the comfort of their own homes. By utilizing e-commerce platforms, microbreweries can increase their sales and reach a wider audience. In line with this, mobile apps also enable customers to order and pay for their beer from their phones.
Customers can also receive notifications about new beers, promotions, and events. With these systems in play, today’s microbrewers are able to reach and serve a wider consumer base than their local area can provide.
Microbrewers are also increasingly using analytics tools, especially when it comes to tracking customer data and analyzing their performance. These beer analytics tools provide handy insights on things like customer buying habits, preferences, locations, and age groups, allowing brewers to better tailor their products to meet customer needs.
In conclusion, technology has become an integral part of the beer industry, and microbreweries are taking full advantage of modern tech advances to become more competitive, profitable, and successful.
Automated brewing systems, brewery management software, social media platforms, online ordering systems, and analytics tools are just some of the ways that microbreweries are utilizing technology to their advantage.