The online casino business in New Jersey has seen significant growth in recent years. The market is expected to reach over $500 million in revenue by the end of 2023. This is according to a recent report prepared by NJCasimile, a state’s leading research, and analysis firm. The report also shows that the number of online casino players in New Jersey has grown exponentially. Over half a million players are expected to be active by the end of 2023.
One of the key drivers of this growth is the legal framework that governs the online casino industry in New Jersey. The state has been at the forefront of the legalization and regulation of online gambling. The first online casinos were launched in 2013. This has created a stable environment for operators and attracted many players to the market.
Legal Framework of online gambling in New Jersey
The Division of Gaming Enforcement (DGE) regulates the online casino industry in New Jersey. This department is responsible for issuing operators’ licenses and ensuring compliance with state laws. Online casinos must partner with a land-based casino in the state. They also pass a rigorous application and background check before being granted a license.
Online casinos in New Jersey must also adhere to strict security and responsible gaming regulations. These include age verification, fraud prevention, and self-exclusion options for players.
iGaming Market Players in New Jersey
The online casino market in New Jersey is highly competitive, with many major players vying for a market share. The industry’s most well-known and respected companies operate online casinos in the state. These are Caesars Casino, Golden Nugget Casino, Borgata Casino, BETMGM Casino, and Unibet Casino. Each of these casinos offers a unique selection of games and services, catering to a wide range of players. Some casinos specialize in slots, while others offer a wide variety of table games. Many casinos also offer live dealer games, sports betting, and other forms of online gambling. To find the best online casino for you, we recommend comparing the offerings and services of different casinos. Another way is to read reviews from other players.
Caesars Casino
Caesars Casino is one of the most well-known brands in the casino industry. This platform has a strong reputation for offering various games and excellent customer service. It also provides a safe and secure online gambling experience. They are known for having many slot games and a good selection of table games. They also offer a mobile app that allows players to enjoy their favorite games on the go.
Golden Nugget Casino
Golden Nugget Casino is known for its extensive selection of games, including a wide variety of slots, table games, and live dealer games. They are one of the biggest online casinos in New Jersey and have a big player base. They also have a mobile app and a good reputation for customer service.
Borgata Casino
Borgata Casino is a well-established casino industry brand. It’s known for its wide selection of games, support, and safe online gambling experience. The platform provides high-quality live dealer games for its loyalty program. It also has a mobile app.
Popular Casino Games for NJ players
Online casinos in New Jersey offer players different games. The most popular options include slots, blackjack, roulette, and poker. Slots are particularly popular among players, offering a fast-paced and exciting gaming experience. Blackjack and roulette are also popular among players, offering a more traditional casino experience. Poker is also a popular game among players, as it offers a chance to win big prizes and test their skills against other players.
Trends in online casino games are constantly evolving with new games and features. Live dealer games, for example, have become increasingly popular in recent years. They provide players with a more authentic casino experience. Virtual reality games are also gaining traction, offering players an immersive gaming experience.
Marketing and Advertising of NJ Casinos
Online casinos in New Jersey use a variety of marketing and advertising strategies to attract and retain players. These include traditional and digital methods. These are television and print advertising, social media, and online banner ads. Casinos also offer bonuses and promotions to attract new players and retain existing ones.
The effectiveness of marketing techniques varies depending on the target audience and the specific casino. For example, television and print advertising may be more effective for reaching older players. But social media and online banner ads are effective for reaching younger players. Bonuses and promotions also attract new players and retain existing ones.
Growth Opportunities of NJ iGaming Market
The New Jersey iGaming market reported gross gaming revenue (GGR) figures of $404.1 million for December 2021. It’s on 29.1% increase compared to the previous year’s period. iGaming Business and Ficom Leisure prepared a special report. The document analyzes the revenue and product metrics of the state’s regulated online gambling market.
Growth of iGaming market in New Jersey during the past years:
Year | GGR | %Change |
2022 | 404.1 | 29.1 |
2021 | 314 | 25 |
2020 | 252 | 20 |
Retail Casino Revenue
Retail casino revenue in New Jersey grew by 44.0% to $211.8 million in December 2021. This increase is attributed to the economy’s recovery and the lifting of COVID-19 restrictions.
Online Casino GGR
The online casino market in New Jersey experienced a 33.9% increase in GGR compared to December 2020. This growth can be attributed to the increasing popularity of online gambling. Another reason is the availability of various games and services offered by online casinos in the state.
Sports Betting Revenue
Sports betting revenue in New Jersey, however, suffered an 11.1% decrease compared to last year. This decline can be attributed to a sharp 48.6% drop in revenue in November 2021.
Market Share
The FanDuel, and PointsBet-affiliated Meadowlands Racetrack maintained its dominant market share in sports betting, with a GGR of $30.0 million and a 50.8% market share. Resorts Digital was in second place with GGR of $12.4 million. Freehold Raceway, which partnered with operator PlayUp for sports betting in early 2021, entered the top four with a 5.8% market share and GGR of $3.4 million.
The online gambling market in New Jersey has seen significant growth over the past ten years, driven by the availability of different games and services. Another reason is the recovery of the economy from the COVID-19 pandemic. The market is expected to grow in the coming years, with new opportunities and technologies emerging in the industry. Ficom Leisure also provides monthly figures on Iowa in the Iowa iGaming Dashboard and Pennsylvania in the Pennsylvania iGaming Dashboard, as well as on the Italian, Spanish, and Portuguese online gambling markets.
Overall
The future outlook for the online casino business in New Jersey is positive, as the industry is expected to grow in the coming years. Businesses should take advantage of the opportunities currently available. They also must occupy a niche in the market to capitalize on the industry’s future growth.
