Times are changing, and there have been considerable changes in different areas. One of these is emails which have been through a significant evolution over recent years. A recent change is emojis which are an improved form of smileys that evolved into emoticons and later emojis. Windows 10 and 11, as well as Android and iOS devices, have a considerable number of emojis.
Previously emojis were not considered a good addition to emails, but things have changed. Now there are emojis used in not only personal emails but also marketing campaigns. Especially marketers prefer to use them to add attraction to their message. You can also use them to add value to your marketing campaign and give the message a touch of frankness.
Here is a brief overview of the significance of using emoji emails and how to use them.
Significance of Emojis in Email Marketing
The addition of an emoji to an email can add the right emotion as ofttimes text isn’t able to deliver the right feeling. Text can prove to be too serious for the recipient and can deliver a message opposite to the intended one. Thus, it is better to use them to ensure that they deliver the right message. Emojis are graphic symbols that can be used to express the right emotion during textual communication.
There are different emojis that represent different emotions, including happiness, excitement, sarcasm, relief, love, etc. For example, a person can use a specific emoji to show satisfaction/contentment with a specific product. Also, a marketer can use different emojis to show thankfulness to a customer for their positive reviews.
- Emojis not only deliver the message but also add value.
- Emojis can help avoid any possible miscommunication.
- Emojis can be used to give an air of frankness to the followers.
- Emojis add to the readability and openness of the message.
- Emojis can also be used to the brand personality of a specific product.
According to research, messages having emojis can better convey a message in comparison to those without emojis. Thus, the marketing campaigner can use them to get in close touch with the customers. The users can also use a Free HTML email template to make better use of the available tools.
Using Emojis in Emails
It is easy to use emojis in emails. We separately discuss how to use emojis in emails of different service providers, i.e., Outlook and Gmail. These are given as follows.
In Outlook
It is easy to include emojis in Outlook emails. The process can be completed in a few steps, which are given as follows.
- The first step is to open Outlook and create a new email.
- The next step is to type the email text.
- Once you have completed typing the text, you have to click Windows+; (Windows and Semi-colon) buttons which will open the emoji pan.
You can add any emoji you want to give the message true emotions. Emojis for emails work in a simple manner, and you can utilize them to add meaning to your messages.
In Gmail
How to use emojis in email is a common question for Gmail users. It is simple both in the case of phone and PC apps. The user needs to click on the smiley face at the bottom, and they will see different emojis which they can use in the email.
Conclusion
Using emojis can improve the value of an email as it adds meaning to it. In case of the absence of emojis, there is a possibility that the message is not properly communicated. Whether it is in email marketing campaigns or personal emails, the users can add emojis to ensure the best possible impact.
