In today’s world, it is undeniable that businesses have changed their path to online surveys. Since we live in a technology world, people no longer have to fill in paper forms. For that reason, if a business intends to create online surveys for their service, it is critical to make a satisfactory and excellent one.
If you think that creating a business survey is a complicated process, it is simpler than you guess. There are lots of kinds of online surveys that you can create quickly. However, the point is to create an effective one to offer better service. After reading this article, you will be able to create a full-fledged online survey thoroughly for your business.
Why do surveys matter for a business?
Imagine that you run a business where you cannot get any feedback from your customers. How can you offer them a better service when you do not know what they complain about, what they like, and what they dislike? It is inevitable to look for ways to grow your business if you want to survive in your industry’s market jungle. This is exactly why free online surveys exist. You should not avoid the fact that you need always get customer feedback if you are a business owner. Using free survey makers is the simplest way for both big and small businesses.
To give an example, when you offer a new service to your customers, you will have an idea about if it is approved by them only if you use satisfaction survey questions. So, if you want to take advantage of technology to present a better service or product, you will learn about creating surveys throughout.
Popular survey types used by businesses
No worries if you do not have any idea about the business survey examples because you will see them in the most concise forms. Mainly, five popular survey types are used for business:
- Customer satisfaction surveys
Customer satisfaction surveys let you know if the customer is delighted at the end of the service or buying the product. This kind of survey includes some sentences, and the customer rates them according to their opinion. The answers might be in the multiple choice form so that the survey will take less time. Furthermore, you can use rating fields with stars or smiley faces.
- Feedback surveys
If you want to learn what your customers think about your product or service, you should present an online feedback survey in order to improve your customer. When you know the good sides of your brand directly from the customers, you can do that aspect more. Similarly, you can make changes when you receive complaints from customers.
- Onboarding surveys
Onboarding surveys are so fruitful for your business to learn their background. Once they complete the onboarding survey process, you will know their industry, work position, experience, how they found you, and any detail you want.
- Exit surveys
If you want to learn why the customer gives up using your service, using exit surveys is the best way to learn the reason. In the case of using exit surveys, your business can realize the weak or missing parts, and you can improve them to present a better service or improve your product. When you do that, you will retain more customers.
- Employee surveys
Employees play an essential role in your business since they mirror you. While successful employees gain satisfied customers, those who are unsuccessful make you lose the customers. If you want to learn about your employees and get feedback from them, you should use an online form of employee survey for sure.
5 Steps to create online business surveys
If you want to create an online survey for your business, you have two options: use an online tool like forms.app or code your own. Instead of losing time on coding, it is better for your business to purchase a survey tool. By creating your own online business surveys, you will be able to have more informed decisions. By following these five basic steps, you can get your survey:
- Choose an online survey tool
On the internet, you can find lots of variety of online survey makers. forms.app is an excellent example of this. Online surveys are just the tip of the iceberg considering what you can do on forms.app. Plus, forms.app has a free plan that comes with many useful features and a great quote when compared to other form builders in the market.
- Select a template or start from scratch
When you enter the page, you can see that there are lots of types of free online survey templates. Around the survey templates, choose the one which is appropriate for the aim of your business. You can click the “Use Template” button to edit the existing template, or if you would like to, you might start from scratch.
- Add your questions
The process of creating your questions for the survey for your business is critical. Take your time and consider the following:
- What kind of feedback do you aim to learn about at the end of the survey?
- Which questions will help you to learn to improve your service or products?
- What kind of customer experience does matter?
- What type of answers from your customers will help you to get better?
As you answer these questions, you can ask your own questions to the customer based on your preferences.
- Change the design and adjust the settings
Using a proper theme for the online survey will enrich the appearance of the survey. For example, you can use the color of your brand’s logo to evoke your business, or you can change the look of the NPS survey, for example. Feel free to change the questions’ order, background, or font.
- Preview & share your survey
In the final step, before sharing your survey, you might preview it to prevent any mistakes, even though they are minor. You can share your survey’s link code on many platforms, including WhatsApp, Facebook, Twitter, LinkedIn, email, WordPress, or as a QR code. Finally, you can even embed your forms on a web page.
Wrapping it up
To wrap it all up, using online surveys for your business is a kind of wonderful way of follow-up of customer service. By the time you know how to create business survey questions based on the needs of your brand, you will simply take advantage of the technology. With the usage of business questionnaires, you will be able to learn the ideas or feelings of your customers towards your business.
When you do not know the responses of your customers without gathering any feedback by using free survey makers, you will not be able to realize your weaknesses. As long as you do not recognize them, you cannot prove your success.
Using free online surveys helps you to increase your sales and profit rates. Also, it helps you to gain brand awareness since the customer will care about your brand more if you care about their opinions and comments. Getting better at your job is much easier, thanks to the usage of free online surveys.