SMS remains an impactful conduit for marketing messaging, and yet it’s also an asset that a lot of businesses don’t exploit to the fullest.
If you feel like your ability to compose and send out marketing messages is suboptimal, these tips will set you right and provide you useful strategies for getting more out of every text you push out to customers and prospects.
Sending Text Messages Reliably: Ensuring Delivery Every Time
One of the most important parts of successful SMS marketing is making sure that your messages are getting delivered to their intended recipients. Because it doesn’t matter how well-written each text is if it’s lost in the ether.
To do this, you need to make sure that each text message you send is handled via reliable platforms for SMS marketing campaigns. The latest solutions make use of secure networks to ensure texts reach their intended destination without any problems.
You should also pick an SMS provider with proven delivery rates and uptime so that your messages get where they need to be quickly and efficiently every time. Platforms that include automated elements to streamline the entire process are even more appealing.
Get to the Point: Writing Clear and Concise Texts
When it comes to SMS marketing, writing succinct and effective messages is essential. You need to make sure that your texts are short and sweet with a clear call-to-action.
Avoid overcomplicating things or using too many words to get your point across. Instead, focus on creating compelling content that grabs attention quickly while still conveying the key message of your text.
Making the Most of Limited Space: Crafting Compelling Messages
Effectively communicating your message in as few words as possible is both a challenge and an opportunity to shine in an SMS marketing context.
As well as using short, punchy sentences that are easy for readers to quickly digest and understand, don’t forget about the visual elements of your text. Using emojis or images can help draw attention and break up long blocks of text into more manageable chunks for readers. This is also a way to get around character limits to keep costs down. As they say, a picture paints a thousand words.
Testing Strategies and Analyzing Results to Perfect Your Campaign
You can’t just assume that your latest SMS campaign is hitting the mark. You need to check up on performance, analyze any new strategies you deploy, and address shortcomings that are apparent from the data you delve into.
Moreover, it is important to test a variety of strategies simultaneously, rather than just going through one at a time, as this is a more efficient way to find out what works, and what doesn’t.
For instance, A/B testing can help you compare two versions of the same text message or campaign so that you can see which one performs better with your target audience.
Don’t forget that measuring metrics such as open rates, click-throughs, unsubscribes and more will allow you to gain insights into what resonates best with readers so that you can optimize future messages for maximum impact. It’s a similar discipline to email marketing in this regard.
By consistently analyzing results and testing new strategies, you will be sure to create SMS marketing campaigns that hit the mark more often than not.
A good SMS marketer recognizes that they aren’t always right, and that there’s always room to enhance campaigns.
Trying a range of tactics, and making use of SMS marketing platforms, will ensure that writing messages and getting them to the right end point is easier and more effective.