Your company profile is one of the most important marketing tools you have at your disposal – it should give potential customers and partners a clear idea of who you are, what you do, and what your business goals are. However, too often, company profiles are dull and uninspiring, full of jargon and technical terms that bore the reader and fail to communicate what makes your brand special.
To make sure you have all the right information to engage your reader, you must rethink the conventional business profile. What does your audience want to know about your business? To answer this question, we have listed the most important steps to follow on how to make company profile appealing.
Steps on How to Write an Impressive Company Profile
Step One: Determine The Purpose Of The Profile
A company profile is a document that provides an overview of the business, its products and services, its mission and goals, and its history. You can use it for different purposes, such as a company website, trade portfolio, or investment plan. Therefore, it is important to identify the purpose of the profile before writing it. You can always adapt it later if necessary!
Your business profile should be full of interesting information that your readers will want to know about. Structuring your content in a way that is easy to read and digestible is key. You should also ensure that the tone of your writing matches your target market/audience.
For example, if you are targeting a more casual audience, you don’t want to come across as too formal or stiff. Conversely, if your target market is more professional, you will want to avoid sounding too informal or relaxed. Finding the right balance is essential to engage your readers and keep them coming back for more.
Step Two: Choose a Style
Once you’ve decided on the tone of voice you want to use for your profile, it’s time to start thinking about how you’re going to present the information. Are you going to opt for a traditional style with different sections, or would you prefer a timeline format? Some businesses even choose a visual approach to telling their story – take Philips, for example.
However, don’t let the fear of being different hold you back from making changes that are in line with your brand and industry. For instance, say you’re an accounting company; it’s generally advisable to stick to a more traditional format that includes things like recent awards and accomplishments.
Step Three: Tell a Story
Your story needs to be carefully crafted, with a clear beginning, middle, and end; it should be engaging and exciting while still maintaining a sense of professionalism. Remember that your goal is to captivate your reader and encourage them to pay attention to your brand/business – so make sure your story does just that!
No matter how you get your start, the most important thing is how you tell your story. Not everyone’s story will be equally exciting, so it’s important to find a way to engage your reader. For example, Zappos’s approach to storytelling is a great example of how to do this effectively- this popular brand has really mastered the art of engaging its audience through storytelling.
Step 4: Define Your Company’s Core Values And Objectives
Your mission statement is your opportunity to tell potential customers what your business is all about, what you’re offering, and how you plan on growing. By articulating your values, niche, and ethos, you can give readers a clear sense of why they should opt for your business over a competitor.
A strong mission statement can be the difference between a successful business and one that fails to take off. Therefore, if you don’t have a mission statement yet, now is the time to get down to business and write one that will engage and inspire your target audience.
For example, Disney’s mission statement inspires belief in the company’s ability to provide the most innovative entertainment experience worldwide:
“The Walt Disney Company’s mission is to be one of the leading providers and producers of information and entertainment in the world. We use our brands’ portfolio to stand out from the competition and deliver the most creative, profitable and enjoyable entertainment experiences possible.”
This commitment to creativity and customer engagement has been the cornerstone of Disney’s success for several years!
Step Five: Being Consistent With Your Format
There are some people who have very active imaginations and can come up with interesting ways to write their business profiles. If you are one of those people, then you should take heed of the advice below!
You must maintain a consistent format throughout your profile. This includes using the same font and size for your body text and headers. In addition, avoid using too many visuals or colors that do not match the rest of your brand. For example, CareerAddict uses specific fonts and colors (orange and black) that are carried across all of our materials, which includes our social media channels.
Step Six: Create a Chronological History of the Firm
Whether you choose to list your firm’s history in chronological order via paragraphs or a timeline, it is critical to ensure that the content flows and makes sense to the audience. By providing clear and concise information about your company’s past, you will engage the reader and give them a better understanding of your business – this, in turn, will build trust and credibility, two key factors in any successful relationship.
It’s important that when writing your company history, you don’t get hung up on too many details. Rather, focus on key achievements that demonstrate how your company has grown and developed over time. If your business is small, include information about the establishment of your brand and its subsequent growth. By doing so, you’ll engage your reader and give them a better sense of your company’s story.
Step Seven: Add Testimonials
A positive testimonial from a satisfied customer can help bolster your company’s image and attract new business. In a B2B setting, it is especially useful to get testimonials from your most prestigious clients. For a B2C organization, shorter quotes that reflect your core values are more impactful. You want your testimonials to come across as genuine and not overly promotional.
Step Eight: Add Your Contact Details
Now that we’ve taken care of the essentials, it’s time to include some helpful information! If you’re using your company profile offline, make sure to add your phone number, address, email, and fax (if needed) at the top of the page. If you’re using your company profile online, you can add hyperlinked contact details on the page – either way, adding this extra info will help make your company profile more useful to potential customers.
Step Nine: Include Call-To-Action
A call-to-action is the best way to finish your company profile – this could be like asking the reader to visit your website or contact you for more information. By doing this, you’re leaving them with a way to get the answers to their queries. It’s essential to have a call to action so that your company profile is complete.
Step Ten: Proofread
Last but not least, it is of utmost importance to proofread your company profile so as to avoid any and all kinds of errors. This is because your corporate profile happens to be a crucial piece of writing that is linked to your business! Oftentimes, we tend to overlook minor mistakes when we have been looking at the same text piece for too long. Therefore, it is recommended that you get someone else to look over it briefly. This way, the chances of any mistakes being missed out are greatly reduced.
Also, remember to update your corporate profile frequently. Many business people create their profile once and neglect it a year later. So as not to follow suit, add a yearly calendar prompt to set aside time and update your corporate profile according to how your business is growing.
Some Examples of Company Profiles
Nike
Nike’s company profile does an excellent job of showing that they are an inclusive brand. From the moment you load their page, it’s evident that Nike is much more than a typical sports clothing company. Nike designs their products and marketing to make its customers feel like they belong to a community. This level of inclusivity is one of the many reasons Nike is such a successful and popular brand.
Further, Nike is a company that supports diversity among its employees. This is evident from their work within the community as well as through their charity work. Being a part of Nike feels like being part of a large family with a common goal – something that every employee can get behind. This makes Nike an attractive place to work.
Starbucks
Starbucks is a great example of how a company profile should look; they open up with a brief story of where the company started and how it has changed over time. Further, they include their mission statement so that all employees and customers can understand what they stand for – this is an effective way to show who they are and what they are all about.
The brand has managed to create a strong identity and purpose; their mission statement is ‘to inspire and nurture the human spirit,’ which they achieve through their branding and charitable work. Starbucks is more than just a coffee shop – it’s a place where people from all walks of life can come together and connect. The company’s success is built on its ability to create an inclusive environment that celebrates diversity.
Zappos
Zappos is a company that began with a dream and has evolved over the years into a successful business, similar to Starbucks. The story of how they started and where they are now is inspiring for anyone who wants to build their own dream. Zappos is a company that is constantly innovating and expanding, which is evident in its ever-growing list of satisfied customers.
The brand is more than just an eCommerce store – it’s an online community that anyone can be a part of. The company culture at Zappos is second to none, and its dedication to its customers is evident in everything they do. If you’re looking for a brand that you can identify with, look no further than Zappos.
The Bottom Line
If you want your company profiles to be in line with your branding strategy, it is important to follow the simple tips listed above. This will help you communicate the overall message of your business and make it more appealing to potential customers/employees.
FAQs
Why do you need a company profile?
A company profile is a great way to introduce potential customers to your business; it can help you attract new customers and partners and generate leads. Further, a company profile can help you build trust and credibility with current and future customers.
Can I change my company profile later on?
Yes, you can update your company profile at any time. Just make sure that you have the most up-to-date information available so that potential customers can learn more about your business. You can also add or edit photos, change your contact information, and more.
How often should I update my company profile?
You should update your company profile as often as necessary to ensure that the most accurate and up-to-date information is available to your customers and other stakeholders. Depending on the nature of your business, this might mean updating it daily, weekly, or monthly.
Who should write a company profile?
Businesses and companies that wish to improve their public image or generate more publicity should consider writing a company profile. This document can be used to provide potential customers, investors, and other interested parties with an overview of the business. It should include information on the company’s history, products and services, management team, financial status, and any other relevant details.
How can I make my company profile stand out?
There are a few things you can do to make your company profile stand out. You can add interesting and relevant images, list your company’s awards and accolades, and write a catchy headline. You can also describe your company’s unique selling proposition (USP), which is the thing that makes your company different from the competition.
How do you format a company profile?
A company profile should be formatted in a way that is easy for readers to scan and understand quickly. Start by stating the name of the company, followed by a brief overview of what it does. Then, list the company’s key products and services, as well as its mission statement and goals. Finally, provide contact information for readers who want to learn more.
