Building a brand that resonates with your customers isn’t magic — it just takes a lot of hard work and consistent practice. As the ecommerce space continues to evolve, brands need to step up their game and transform their business into an authentic brand that stands out from the rest. Creating an ecommerce brand is no easy task, but if you’re ready to make a change then read on for tips from some of the most successful digital marketers in the space.
Ben Clarke, James and James Fulfilment
Focus On Your Customers
In comparison to a physical store, an eCommerce brand is less accessible to customers. Before making a purchase, your clients are unable to touch, feel, or try on your things. Although there is no way to fix this problem, there are a few ways you may make up for it.
Your starting point should be the simple reality that ordering through a website is more practical than visiting a store in person. That is insufficient, though.
You must demonstrate your worth to your clients. You might, for instance, provide free delivery or fair pricing on all of your goods. Additionally, the whole purchasing process—from selection to checkout—should be straightforward and easy.
Another method to demonstrate how much you respect your customers is to provide outstanding customer service. Ensure that customers have a favorable experience dealing with your company.
Take these extra measures to engage visitors on your website. It will be profitable and encourage them to buy.
Dimitri Zobnin, House of Enki
Use tools to discover what your audience loves
What are your customers’ favorite social media platforms? What podcasts do they love to listen to? What blogs do they read? What do they find useful? What do they hate? These are all important questions to answer when you’re building an ecommerce brand. Your customers are using the tools and platforms they love to discover new brands and learn more about the products they love. It’s important that you pay attention to these tools so you can be where your audience is. Start by taking an inventory of the tools your customers are using. To do this, take a look at the analytics for your existing online channels. You can also ask your customers what their favorite social media platforms are and which podcasts they would recommend.
Harry Johns White, NBABlast
Use Influencer Marketing
Perhaps the most effective way is through influencer marketing. By partnering with influencers who have already built a following online, you can tap into their audience and significantly grow your own brand awareness. When choosing influencers to work with, it’s important to select those who align with your brand values and whose audience is likely to be interested in your products or services. Once you’ve established partnerships with influencers, be sure to promote your collaborations across your own channels to maximize reach.
Looking for influencers can be done by conducting a simple Google search, scrolling through Instagram hashtags, or using a platform like BuzzSumo. Once you find influencers that fit your criteria, reach out to them and explain your product or service. If they’re interested in working with you, ask them to promote your brand to their followers in an authentic way. This can be done through a post on their feed, a mention in their story, or even a shout-out in their next video.
With a well-executed influencer marketing strategy, you can quickly build an e-commerce brand that resonates with consumers.
Abbey Dela Cruz, Poptin
Appoint Brand Ambassador
A brand ambassador is a person who represents your company in a public way. The term comes from the idea that someone is wearing a “badge” of your company, and can be anyone from celebrities to regular people wearing your logo as a T-shirt, hat, or other piece of clothing.
By having these people represent your brand online, you get more visibility for both yourself and your product/service. You also get the chance to build relationships with your followers, which can lead to future sales and sponsorships.
Even though nowadays all the brand ambassadors are paid but having their huge fan following these people encourage to buy your products or services which ultimately paid off.
Milosz Krasinski, miloszkrasinski.com
Design a great user experience (UX)
A successful e-commerce business is one that not only sells products but also provides a great user experience (UX). And designing a great UX is essential if you want to keep customers coming back. So how do you go about designing UX for an e-commerce brand?
First, you need to understand the customer journey. What are the key touchpoints and what does the customer need at each stage? Once you have a good understanding of the customer journey, you can start to design a UX that meets their needs. This means creating a website that is easy to navigate, has clear calls to action, and is optimised for conversion. In addition, your e-commerce brand’s UX should be responsive, so it looks good on any device. And finally, don’t forget about post-purchase follow-up. A great UX doesn’t end when the sale is complete. Follow up with your customers after they make a purchase to ensure they are satisfied and to build loyalty for future sales. By following these tips, you can create a UX that will keep customers coming back to your e-commerce brand again and again.
Jan Suski, Chilli Fruit Web Consulting
Use Content Marketing
Content marketing is a key part of any e-commerce strategy, and it can be especially important for up-and-coming brands. By creating compelling content, brands can connect with potential customers, build trust, and drive sales. There are a number of content marketing tactics that can be effective for e-commerce brands, including podcasts, videos, guides, TikToks, and guest posts.
Podcasts are a great way to connect with potential customers and build trust. By sharing your brand’s story and engaging with listeners on a personal level, you can create a strong connection with your audience. Videos are also powerful content marketing tools. They can be used to showcase products, tell stories, or provide useful information. Guides and how-tos are excellent content pieces that can help customers learn more about your products and make informed purchase decisions. And finally, TikToks and other short-form videos can be a fun and creative way to reach a wider audience.
No matter what content marketing tactics you use, the most important thing is to focus on creating high-quality content that will resonate with your target audience. By doing this, you’ll be able to build a successful content marketing strategy that will help your up-and-coming e-commerce brand thrive.
Christian Belmont, Plixpay
Develop a loyalty program
A loyalty program is a great way to build brand loyalty and keep customers coming back. When customers feel like they are part of a community, they are more likely to be loyal to the brand. Loyalty programs can also help you collect data about your customers so you can better understand their needs and desires. To determine the best loyalty program for your e-commerce business, you need to first understand your customers. What are their needs and how can you meet them? Once you have a good understanding of your customer base, you can start to develop a loyalty program that will appeal to them.
Loyalty programs can take many different forms, so it’s important to choose one that will work well for your business. Try to offer something unique and valuable to your customers so they feel motivated to participate. For example, you could offer discounts, free shipping, or exclusive products and services. Whatever you decide to offer, make sure it is something that your customers will appreciate. Finally, make sure that your loyalty program is easy to use and understand so that customers don’t get frustrated and give up.
Antonio Wells, NAMYNOT Inc.
Create a culture before you create a brand
Brands and companies live and die by the experiences of their employees. If your employees don’t love working for you, your customers will pick up on that. If you want to build a brand with staying power, you need to make sure that your employees are happy, engaged and proud of the work they do. In order to do this, you’ll need to invite your employees to the branding table as soon as possible. If you start building a brand before you’ve created your culture, your employees will feel like their input doesn’t matter. This will create an unhappy, disengaged workforce that is more likely to quit. It’s important to remember that every decision you make about your brand will have an effect on the culture of your company. Start the branding process by defining your culture, and you’ll build a brand that lasts.
Michael Batalha, Emercury
Use Email Marketing
Email marketing is a great way to build an e-commerce brand. There are so many different ways to use email marketing to promote your business, such as sending emails to your customers after they make a purchase or adding a sign-up form on your site.
The e-commerce business has a lot of customers, so it might be hard if there were a manual email sending system. Fortunately, nowadays, there are many automated email marketing tools like Emercury, Aweber, and Campaign monitor, which will send the email to the targeted customers automatically.
Email marketing is an effective way to build an e-commerce brand because it gives you the opportunity to collect data about your customers – like what products they buy and when they buy them – which helps you build a more personalized experience for them.
It’s also proven to be more effective than other forms of social media when it comes to driving sales.
Jeff Solomon, Markup Hero
Develop a vibrant editorial calendar
The best brands have a clear mission that’s supported by a vibrant editorial calendar. If you want to build an e-commerce brand that resonates with your customers, you need to have a calendar of content that highlights your mission. This calendar should consist of blog posts, video content, podcasts, social media posts, and more. In fact, you should consider hiring an editorial team if you don’t have the resources to do this on your own.
Having a calendar full of engaging and valuable content will encourage your customers to come back to your brand time and time again. It will also give your brand a consistent voice, which will make it easier for your audience to connect with your brand.
