Video is one of the next big things on the internet. People are watching more people than ever — with an estimated 91% of consumers wanting to see more videos from brands.
That’s why avoiding video marketing for your brand is a mistake. You’re avoiding a marketing tactic that reaches a large portion of your audience.
If you aren’t convinced that video content is worth it for your business yet, this guide will help. Below are the primary reasons you should include video content marketing in your marketing strategy.
More People Than Ever Watch Video
A common trend in media consumption on the internet is an increase in video viewership. Most people have faster internet connections today. That means they don’t need to wait forever for videos to buffer and download to view.
This trend has led to a major increase in video viewership. Instead of reading blogs and looking at pictures, people load up videos on social media websites and video platforms to get the content they want to consume.
You can take advantage of that trend if you invest in video. If you’re the first in your market to invest in video, you have a first-mover advantage and can get a leg up in the video marketing space. Although video marketing is much more widespread today, many industries still don’t fully take advantage of it.
Create Educational Content
One of the problems new companies have today is informing people about what they offer. Many companies have great products and services, but since they are so new, people don’t understand what they offer and how it’s valuable.
But things change once you start creating videos. Investing in video gives you a great way to show people what your product is and what it can do.
On top of that, you can let people know about common problems in your industry and how your products are relevant to solving those problems. You can create videos that show what you have in action and how it compares to the competition.
Build Brand Credibility
Another benefit you’ll see when you invest in video ads is increased brand credibility. When people search for information on video websites, the videos that appear first are likely the best fit for the search. The channels that appear at the top then get a boost to brand credibility for being there.
You get that boost if you create great video content for your company and rank at the top of video searches. People will begin seeing your channel and company as an authority in your industry.
As a result, people will turn to your company when they want to purchase products. Increasing your brand authority this way may take some time, but it will pay for itself in the long run.
Boost Social Sharing
Social media is a great way to build a following for your brand. However, it’s not easy to gain a following in the early days. People may enjoy what you post — but they may not like it enough to share it with their friends and invite them to like your page.
Since people enjoy video so much today, you have a better chance of creating sharable content with video. Video gets a ton of engagement on social media, which means you’ll have more people interacting with your content and boosting it on social media.
This also means that people are more likely to share your videos. When this happens, you’ll gain exposure to more eyeballs and can further grow your business.
Increase Website Traffic
People who watch videos don’t always stay on video platforms. Depending on their needs, they will take action on video content to look for solutions to their problems.
You can use that to your advantage with your videos by encouraging people to visit your website. You can do this by including a call-to-action (CTA) in your video.
A CTA is a callout somewhere in your videos to give people further directions. You can tell them to like and subscribe to your videos to increase your following. You can also point people to websites in your description for further information.
If you’re selling products or collecting information, you can add that information as a CTA in your videos. As a result, you’ll increase website traffic and, potentially, get more customers.
Advertise on Other Videos
With how much effort it takes to get started with professional video production, you may not want to create lengthy videos. You must write scripts, invest in equipment, and hire editors to manage your raw video files.
Luckily, you don’t have to go this route. You have the option to insert ads into videos with people watching who are part of your target audience.
You don’t need a professional YouTube channel to do this. You only need a short video ad, and you can put your content on other videos.
Invest in Video Content Today
Deciding to invest in video content is no easy task. Unlike text content, where you can type a few words on a page and call it a day, creating quality video marketing material for the web takes much more work.
But as you can see above, there are many benefits to making content for video platforms that make it worth the investment. You don’t have to start on a large scale — just make a few videos here and there to see what happens. You’ll likely find that you get great results with your video strategy.
Did you find value in this post and want to learn more about promoting your brand? Check out more posts in the blog section to learn more about increasing your brand presence online.