Content is everywhere, and there’s a risk that it can get overwhelming at times, with potential customers blocking out anything new because they’re almost becoming immune to it. What can business owners do in that case to ensure they stand out and that their message is clear and, perhaps more to the point, is read and understood?
One option is to ensure you craft compelling content with excellent copywriting. If you can do this, yours is the marketing that will be read before any other, and potential customers will choose to come to your site to read more than anywhere else. With that in mind, here are some more reasons why crafting compelling content is so important.
As mentioned above, there’s a lot of information all over the place right now – it’s on TV, the radio, in print, and, of course, it’s online – scrolling through social media or clicking on a website will prove that point. Many people choose to ignore what’s being shown to them because it’s become a blur (and at some point, they don’t even choose to ignore it; it just becomes second nature).
If you want to be the one whose marketing and content are seen, you’ll need to make sure your copy is compelling and interesting. You’ll need to make sure you write a story, not just advertising copy, and that story has to be exciting or heartwarming or capture someone’s emotions in some way. In other words, it needs to make your potential customers feel something, which will, in turn, make them remember it and you.
If you can be as creative as possible, something that successful entrepreneur Noel Cabral feels is crucial when it comes to business, you’ll rise above the standard content that gets ignored and become an important part of people’s lives, which should boost your business hugely.
It’s easier than ever to start a business these days, thanks to online assistance, access to tools, and the fact that, in many cases, you can do it cheaply or even for free. With so many people realizing that a second income is vital, new businesses and websites are coming to life all the time. That’s a good thing for many reasons, but if you’re a business owner too, it might not feel so positive; after all, the more new businesses there are, the more chance there is of you being lost in the crowd.
You’ll need to find a USP (unique selling proposition) to help you be noticed and differentiate yourself, and it can be a good idea to focus on value. In this way, even if your prices are higher than a competitor’s, you can demonstrate why customers should still come to you.
When you write compelling copy, it allows you to showcase the USP of your offerings in a way that captures the reader’s interest and convinces them of the benefits of whatever product or service it is you’re selling. When you’re highlighting the features that set your product apart or proving you can provide solutions, well-crafted copy can be the only way to truly convey how much value there is in buying from you, and it could persuade potential customers to take action and make a purchase.
Creating A Consistent Brand Voice
If you want to prove you’re the best and convince people to buy from you, rather than the plethora of other businesses they could choose from, you’ll need to create a good brand identity with a consistent voice. When you do this, you’ll be recognized right away, no matter where you advertise; it might even come to a point where you barely have to say or do anything at all, and your business will be familiar to many. Until you get to that point, however, writing compelling copy will help you set the tone and create the voice that your potential customers can get to know and rely on.
You should use the same tone, style, and language in all your copy, and that tone should match with the style of your business and be the same across all media, from your website to any videos you make to your social profiles and so on. If you can achieve this, you’ll stand a much better chance of creating a memorable impression that sticks with your customer. Compelling copy doesn’t just show them who and what your brand is, but it also reinforces their positive feelings about you and what you do, helping them to remember why they like buying from you in the first place. When you’re able to do this through your marketing, you’ll have more return customers, and those customers will tell their friends and family about you, too.
Search engine optimization (SEO) is vital for all businesses, whether you’re online or not. SEO includes the various techniques to get your website and information to the top of the first page of search engine results (or as close as possible, at least), and the more you work on this, the more it will pay dividends – people searching online are more likely to click links on the first page of their search engine results than any other, and they’re also more likely to click on the ones close to the top.
Although there are a variety of different ways to get into this position, they all rely on the content and good copy, and therefore, this is another reason to write compelling copy, as it can easily convert into sales if you do it with SEO in mind. When it comes to SEO, you’ll need to include keywords and key phrases in the copy so you can appeal not just to people but to the search engines, too. The important thing to remember is that these keywords have to be included as naturally as possible, which essentially means thinking carefully about your copy, ensuring it makes sense and is interesting – making sure it’s compelling, in other words. It might take some time to master the various components of SEO, which includes links, bullet points, images, and more, but if you can write compelling copy (and include keywords), you’re more than halfway there.