The days of using passwords appear to be numbered, with Google rolling out its passkey earlier this month. Described as a security tool that it’s almost impossible to hack, what does this mean for businesses?
An Easier Signup Process
Attracting new customers and getting them to sign up is one of the most significant challenges for businesses in just about every type of industry. Making the process as short and simple as possible is one of the keys to doing this, but there may still be some users who feel that the security risk isn’t worth the effort.
We can see a way of overcoming this with the way that the latest casino promotions provide incentives on sites that also use the latest technology to keep players safe. They offer deals including free spins and weekly giveaways, while pointing out that they offer two-step authentication and use the likes of SSL technology to keep all of the customer details encrypted. Bearing this in mind, newcomers can sign up without any fear.
However, other businesses may suffer from being unable to convince new clients that it’s safe for them to sign up. Industries such as travel and e-commerce tend to suffer from relatively low conversion rates, while the food and beverage sector typically comes out highest on the list of conversion rates, followed by haircare and then skincare.
Safer Data and More Customer Confidence
Google’s passkey system is designed to give everyone a safer and more trustworthy way to sign in to any site. They believe that this option will eventually take over from passwords.
Passkeys can be linked to the user’s fingerprints or PINs, giving access to a highly secure, cryptographic authenticator. Google aren’t the only tech company working in this area, with Microsoft among the others expected to produce similar products in the near future.
For the moment, Google is giving their users the option of keeping their passwords or moving over to passkeys. It’s not a 100% guaranteed method of staying safe from hackers, but it’s widely expected that the use of passkeys will help people to keep their important personal data safe, and that’s good news for businesses who want visitors to their sites to feel comfortable about sharing their details and creating an account.
The Future of Biometrics
This is just one of the recent advances that help to show us which areas of the tech industry are going to grow most quickly in the next few years.
Biometrics is certainly a sector to keep an eye on, as we could soon be in a situation where their services are more highly-sought after than ever before. This list of the top biometrics startups reveals that companies like Techsign and Authnex have recently been backed with serious amounts of funding, and we can expect to hear a lot more about this industry before long.
The introduction of passkeys should be good news for everyone who wants to see more online safety, and it could also kickstart a boom in certain industries that provide the technology for this to happen.
