"You have to be aware of who you're talking to and what their end game is."
With over a decade of experience in the advertising industry, Tyler Mose was previously the Co-Founder at a video production agency that he helped scale to a multi-million-dollar business. As the CEO and Co-Founder of E3M, Tyler is driven to help each client uniquely share their story and build their brand in the most impactful way by understanding the intricacies of video from start to finish and how to utilize their messaging to move buying decisions forward.
Tyler does whatever is needed to help build something exceptional, primarily focused on E3M’s brand, sales, operations, and creative direction. He brings extensive experience in the entire video production landscape – from digital marketing, advertising, and branding – offering both creative visions and drive that leads the E3M team to excellence.
Originally from Delphi, Indiana, Tyler received two undergrad degrees in advertising and public relations, and political science from Purdue University in 2008. As a former student-athlete (Purdue Varsity Wrestling), Tyler still enjoys staying active with yoga, tennis, weight training, swimming, and squash. He is an avid reader and has set a goal for himself every year for the last 11 years to read at least 100 books; so far, the most has been 98.
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Table of Contents
Thank you for joining us today! Let’s start off with a little introduction. Please introduce yourself to our readers by sharing your story.
Tyler Mose: I was raised in a rural town in Indiana called Delphi. Delphi had a strong arts and culture influence along with agriculture. I then went on to Purdue University where I was a student-athlete (Varsity Wrestling) and majored in Advertising and PR. After graduation, I moved to Chicago and started my career in all things digital marketing, advertising, and tech-related. I’ve focused for the last 13 years specifically on video production.
2020-2021 was unlike any other year. What is your favorite item you’ve bought in the past months and why?
Tyler Mose: I actually bought golf clubs to be able to get out and do something outside. With all the gyms closing I was forced to pick up a new social distancing focused sport.
Life is like a box of chocolates…What unexpected surprises did life grant you that contributed to your success?
Tyler Mose: I’ve been lucky that by putting myself out there I’ve been able to meet good people that have helped me move my life and career forward. Through sheer boredom on public transit 14 years ago I got into literature and reading. It has become a huge passion of mine that has helped me push through difficult circumstances and ground me when needed.
Tell us about the job. Is there any exciting project you’re currently working on?
Tyler Mose: We’re currently working on a massive social campaign with Facebook. All content being produced is illustrated and focused on social good initiatives on their platform. We’re also working on a city pitch project for a super cool public addition in Chicago!
Sir Richard Branson famously stated that “Employees come first. If you take care of your employees, they will take care of the clients.” As a CEO/leader how do you feel about this philosophy and if you agree with it, how do you implement that in your company? Conversely, if you disagree, explain why and how do you do things differently?
Tyler Mose: I 100% agree with it. If you don’t take care of your people and look out for them you’re going to create an enemy. And that enemy will walk into your front door every day looking for an opportunity to slack off, steal, and do harm to yourself and your company. Work has to get done and a fine line of execution has to be put in place. Employees should enjoy and look forward to coming to work. Not look at coming to work as an opportunity to take advantage of someone.
According to a breakthrough study conducted by Weber Shandwick, leaders worldwide believe that 45% of a business’ market value is dependent on a CEO’s reputation. We would love to know your thoughts about this. How important is a CEO’s online reputation?
Tyler Mose: The CEO’s job is to communicate, lead, and sell. If their reputation is damaged and they’re good at making enemies this will definitely diminish their opportunity for success. People talk and I’ve seen many CEOs or members of a leadership team that feel they’re above this. Rub enough people the wrong way and you’ll catch one that will seek to destroy you.
Do you have a specific anecdote that comes to mind or a news story that helped you realize how critical it is to be mindful of the online reputation, on a personal or company level? Please share how it “opened your eyes”
Tyler Mose: Cancel culture has made me realize this. Cancel culture is real and almost every day we see some type of scandal ranging from online bullying, offensive emails, leaked conversations, etc. You have to be aware of who you’re talking to and what their end game is.
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Do you have a set of principles and strategic actions that you and your management team abide by to maintain a good online reputation? What are they and how effective have they been?
Tyler Mose: It’s conveyed to all management that if you have to think twice about liking, sharing, or posting then you probably shouldn’t do it. We convey to all employees that your online presence is an extension of your real-world life. Whether you choose to realize it, or not. The internet and your online reputation are forever.
The COVID-19 pandemic turned the world upside down, in many cases, it pushed the employees and the consumers to critical stress points. How did you lead your team through these difficult times and maintain a good reputation?
Tyler Mose: I communicated and tried to get as much face time with them as possible. Ranging from Google Hangout meetings, face-timing them, and trying to get to know them more personally. We always keep execution and creative thought at the forefront of everything we do. We really aimed to analyze this and see what we could improve. I challenged the team to try and push beyond the times where you get tired and push themselves mentally and physically on the creative front.
The COVID pandemic raised a lot of polarizing politically charged issues. According to ‘The Harris Poll’, 75% of Americans said that they would avoid taking a position on political issues if they were CEOs. We would love to know your thoughts about this. Is it better to take a political position or to avoid it completely When it comes to being a great CEO/Leader, do you have one name that comes to mind, please share with us how they influence the CEO you are today? What lessons did they teach you over the years?
Tyler Mose: Politics need to stay outside of the office as much as possible. Everyone has their own opinion and they all think they’re right. Trying to change someone’s values, or beliefs after 25 years of age is extremely hard. Richard Dauch took an axel manufacturing from a legitimate crime-ridden, toxic culture to a profitable venture in less than 24 months in Detroit. This operation had everything from illegal gambling to prostitution and incredibly poor facilities on site. He took a shot, raised investor dollars, rebuilt the facilities, bought up the area, and forced the change of culture. He put his foot down and led by example every second of the day. The first five years he worked 16 hour days, seven days a week. He knew what he was up against, burnt the boats, and said the only way was forward.
You have been very generous with your time and knowledge. Our readers would also love to know, What’s the best piece of advice you’ve ever been given? and what is the advice you give the most often to new team members?
Tyler Mose: Execution is the strategy, communication is our glue, and transparency keeps our feet on the ground. The best advice I’ve ever been given is don’t do business with, or work with people that are all about themselves. They’ll screw you and probably enjoy doing it.
Thank you so much for your time but before we say goodbye, we do have one more unusual question. If you ask yourself any question what would it be and how would you answer it?
Tyler Mose: How did you move your business, life, and health today? I woke up at 6 a.m. did my workout, read 70 pages in two books, and got to work!
Larry Yatch, VIP Contributor to ValiantCEO and the host of this interview would like to thank Tyler Mose for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Tyler Mose or his company, you can do it through his – Linkedin Page
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