Video marketing campaigns are a great way to drive heaps of consumer traffic to your brand or online business. Additionally, it is the most effective marketing tool to attract new consumers and boost visibility all over the world on social and digital platforms.
If you’re passionate about creating video marketing campaigns and you want to take your strategy to the next level, then these tips will help you formulate an incredible campaign.
Strategize And Plan
Many newbie creators in video marketing campaigns often fall short because they lack a well-thought-out plan to achieve their goals.
Have a strategy and plan ahead to ensure your viewers come back for more. Plan out your campaign before you pick up the camera.
A great way to create a successful plan is to roadmap all the goals you plan to achieve over the campaign. Set realistic dates for when you would like to achieve these goals. This will help you think about the purpose of your campaign, your primary target audience, and the main video metrics that you want to track.
This is the most important tip for creating video marketing campaigns, as it puts everything into motion and creates a regular upload schedule.
Use Music To Enhance Your Videos
All good video marketing campaigns have quality music associated with the content to evoke certain emotions in viewers. Quality music or atmospherics over your video will create excitement and emphasize the message that your video is trying to portray.
Adding music that is in line with your content can help your video stand out from the rest, however, it is important to keep the music subtle so that it does not overpower the visuals. At the same time, the music should match your visuals.
Music should also match the tone and mood of your video. For example, if you are working on a lighthearted informational video, go with something that is upbeat and energetic.
Ensure you have the correct permission to use the music as most will require a license or permission from the copyright owner, but this can come with a price. To avoid this, and to ensure you have the correct permissions, consider using royalty-free music.
Keep It Short And To The Point
Humans have incredibly short attention spans, especially when we are navigating through social media platforms. The last thing we want as consumers are to watch a five-minute video that loses us in the first 30 seconds and leaves us with no impression.
To solve this dilemma in video marketing campaigns, you should always make sure that your videos are concise and to the point.
Of course, it is not possible to fit five minutes of content into 30 seconds but there are ways around this from using a video trimmer to create bite-sized shareable videos or adding links into your video that will take the consumer to a more in-depth content page.
Additionally, there is a range of AI tools that can make video marketing easier for you by skipping the storyboard process.
However, remember that concision is the key to ensuring that your audience stays captivated and is left thinking about the video long after viewing.
Incorporate A Call To Action
In video marketing campaigns it is of paramount importance to add a call to action (CTA).
A simple call to action will encourage viewers to take action after watching your video. Make sure it’s clear and concise, and simple action-oriented language so viewers know exactly what to do.
Use visuals to make the CTA stand out and grab their attention. It should be strategically placed at key moments in your video to maximize impact. Offer viewers a compelling reason to take the desired action like exclusive content, or a contest.
Regularly analyze and test your CTA’s effectiveness. Find what works and try different wording, placements, and visuals until you are happy with the results.
Closed Captions And Subtitles
Incorporating text into videos is a great way to keep viewers engaged with what is appearing on screen. Additionally, it is a great way to make your videos more informative and humorous.
Having text in your videos also allows people with impaired hearing to follow along with the message of your video. Ultimately, this will increase viewership and engagement metrics altogether.
Adding text and transcribing your videos also increases visibility online, which in turn will boost your videos across search engines, such as Google and Youtube.
Incorporating humor into videos can be a challenging task, but if you get it right you’ll be able to pique and revive viewer interests.
Finding the balance between too much and too little humor can be difficult, especially starting. However, it is always best to include subtle humor in your videos to evoke feelings of joy in viewers.
An easy way to incorporate humor into your videos is to harness the power of meme culture. Everyone loves a good meme, so if your content aligns with a suitable hilarious meme, then you should include it in your final campaign.