When you launch a new business in 2023, there’s so much that needs to be done to promote your brand and attract customers. Depending on which area your business is in, there are lots of different avenues to go down and explore. Of course, if you’ve just opened a café or other eatery, you may think that all you need to do is open the doors every day, and the customers will flock in.
In 2023, that isn’t the case. For any business to be successful, even one that isn’t based on the internet, you’ll need to do a lot of online work to attract customers. Why? Simply because your café isn’t the only one out there, and most people who are looking for somewhere to get lunch will be looking on their phone for hints and tips on where to go. Ergo, your café has to be online to attract the customers that you want.
This is broken down into several areas, such as having a website that’s appealing and easy to use and investing in digital marketing and search engine optimization. Search engine optimization, or SEO, is the process of prepping your website so it appears on the first page of a search engine like Google, which will pull in more customers to your website.
You may have heard of SEO and might be dubious about whether it actually works or whether it’s worth investing in. It does work, and it is worth investing in, and there are many benefits of doing so for your business. What are these benefits? Read on to find out in this short article.
Increased Organic Traffic
What on earth is organic traffic? It’s traffic that comes from search engines to your website, and any search engine optimization company in St. Louis will make it a core part of your company’s marketing plan.
Making sure that your website can receive organic traffic is something that’s best left to such a marketing team, as it’ll involve the use of certain keywords, as well as laying out your website’s structure to make sure that it’s easy to read for Google bots. That way, more search engines will be able to find your website and up the traffic from associated searches.
The result? More website hits with a lower bounce rate, as well as more people visiting your business and buying your goods and services. Great!
Enhanced Website User Experience
When it comes to creating a website to attract customers, it needs to follow a specific format for it to be viable to rank on search engines like Google or Bing.
SEO will involve looking at different parts of your website, including its layout, navigation, and loading speed, to see if they need to be improved. These optimizations not only help search engines understand and rank your company website better, but they also improve the overall user experience for those who are searching on your website for information. A well-structured and user-friendly website leads to lower bounce rates, longer visiting times by website users, and increased engagement, all of which can positively impact search rankings.
Remember, much like your marketing plan, you may need to have your website updated regularly to keep attracting people to your company.
Improved Brand Credibility
Did you know that when it comes to search engine result pages, fewer than one percent of users click on the second page? Why? Research has found that websites listed on the second page of search engines simply aren’t seen as trustworthy as those listed on the first page.
Therefore, ranking higher in organic search results isn’t only important for your business, but it signals credibility and trustworthiness to the website users. When a business appears at the top of search engine results pages, website users see it as a reputable and authoritative source in its field. By consistently providing valuable content, addressing user needs, and earning backlinks from reputable websites, SEO can help businesses to build a strong online reputation, establishing themselves as industry leaders, which is exactly what you want!
Cost-Effective
It’s safe to say that almost every business wants to make the most money with a minimal amount being put in. That is, you’ll probably want the highest return on investments in your advertising and marketing.
In the past, the best way to do this was usually with a large billboard next to a highway. In 2023, it’s important to see a good SEO plan as similar to a large billboard; however, instead of being by the side of a road, it’s online.
Better than this, SEO is more cost-effective than a billboard, especially if you hire a team of experts who know what they’re doing with your business’s type of SEO. Obviously, marketing for a pet shop is going to be different than marketing for a hotel. SEO plans, as well as marketing plans, can easily be easily changed based on market trends and data, so your business will always be up to date with the latest keywords and social media trends.
Remember, SEO isn’t a one-off thing and will need to be reviewed on an ongoing basis by a trained marketing team in order for it to be effective at attracting new customers.
Targeted Website Traffic
It’s worth noting that when it comes to website traffic, there’s more to it than simply attracting website visitors from all over the web. Indeed, you’ll want to attract customers or clients who are looking for exactly what you’re selling.
This is how SEO and search engines work; the SEO enables businesses to target specific keywords and optimize their content to attract their ideal target audience, which is then found via the use of keywords on search engines. By aligning the content with users’ search intent, businesses can attract highly relevant traffic to their websites. This traffic is then more likely to convert into leads or customers, resulting in higher conversion rates and better return on investment (ROI). Great stuff!
