If you want to take your business online, there are several things you want to do. Having a brick-and-mortar isn’t enough nowadays as most people make buying decisions on their phones. Being online is necessary if you want to boost ROI.
Taking your business online will also open up more opportunities for potential partnerships, which is why you will want to get a Data Room, and benefit from the secure and controlled environment to sign contracts and share legal information with potential clients and partners – because safety comes first.
Nonetheless, here are four things you want to do to take your business online.
Set Up Your Google Profile
The first thing you need to do is to set up your Google profile and set up your Gmail account. You will also want to set up your Google My Business account. Make sure that your brick-and-mortar location shows up on Google Maps when people search for your services/ products or industry on their phone.
Nonetheless, if you don’t have a physical location that you want to advertise, then you can conveniently skip this step.
Get Active on Social Media
You will need to build a social media presence as it is important for every business to have a social media outreach as well as a good-quality business website. You can use social media for the equivalent of a digital portfolio, where you post photos of projects and completed milestones periodically.
Also, you can focus on content-centered social media platforms, including YouTube and Instagram. If you opt for the latter, you should know that the content-focused platforms will require a lot more attention as you and your team will be posting daily and weekly videos about things that are related to your industry or business.
By getting active on social media, you will attract large audiences, and then you can leverage the large audiences to boost your website’s traffic. If you are a little overwhelmed with the idea of social media, then you will want to pick two platforms as a starting point and post at least once a week.
Brand Your Business
If you already have your company colors and logos, then you are good to go. However, if you haven’t decided on your company logo yet, then you might want to get started, which is quite easy. If there is a color that makes sense and is prominent in your industry, then obviously, you should go with that color.
Suppose yours is a lawn care company; you could consider using green and brown in your logo because it is the same as soil and grass. Nonetheless, you can choose whatever color you want, but sometimes, it helps to choose a color that is synonymously used to represent your industry.
Establish a Business Website
Before we get into the details of a great business website, you should know that just because you built a website, it doesn’t mean that all of a sudden, you will have all of this extra business and everyone is going to magically know that your business exists.
You will have to get creative with your business website and also use social media platforms and the best SEO techniques to get your website in front of as many eyes as possible.
