Tiffani Purdy is a marketing strategist, “Human Design Expert,” and owner of Human Design with Tiffani.
With Human Design, Tiffani Purdy “helps entrepreneurs get seen and sold the easy way, using their Human Design.”
Her clients love Tiffani Purdy “because of her actionable, down-to-earth perspective and the fun, inclusive atmosphere she cultivates for her classes and workshops.”
According to Tiffani Purdy, Human Design stands out from the rest because she brings “a sense of fun and humor to the conversation.” She believes that most people want to have fun rather than work, so she wants to “fuse fun into work.”
Through her fun approach, Tiffani Purdy gives her Human Design students “a totally elevated experience.”
Tiffani Purdy also believes that entrepreneurs must be adaptable. When your products don’t sell, you have to look at why it didn’t sell, then make the adjustments to make sure it works next time.
An entrepreneur must also be open-minded, says Tiffani Purdy. They must “stay open to new information and new perspectives.” Through this, her business keeps “innovating and evolving.”
Likewise, Tiffani Purdy says that entrepreneurs must be confident. Entrepreneurs must believe in themselves and what they are doing.
As Tiffani Purdy says, “People don’t buy from insecure people.”
Check out more interviews with leading solopreneurs here.
Entrepreneurship is a marathon, not a sprint. Tiffani Purdy, Human Design with Tiffani
Jerome Knyszewski; What do you think makes your company stand out? Can you share a story?
Tiffani Purdy: Even though we’re talking about things that are typically “serious, masculine subjects” — like business strategy and money goals — I like to bring a sense of fun and humor to the conversation.
I think that most people would rather be having a good time than working, so if I can fuse fun into work, I’m giving my students a totally elevated experience.
Jerome Knyszewski; Often leaders are asked to share the best advice they received. But let’s reverse the question. Can you share a story about advice you’ve received that you now wish you never followed?
Tiffani Purdy: There is so much toxic advice out there for entrepreneurs!
When I first got started, there was a lot of glamorizing of “hustle culture,” and if you weren’t working 24/7, you obviously weren’t serious about starting a business.
Now I realize that, yes, you have to put in the work — but if you burn yourself out, everything is going to come crashing down eventually.
Entrepreneurship is a marathon, not a sprint.
Jerome Knyszewski; You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?
Tiffani Purdy: Adaptability. When something didn’t work or an offer didn’t sell, I didn’t throw in the towel or make it mean something about me, personally.
I picked myself up, examined why that didn’t work, then adjusted where necessary and tested again.
Open-mindedness. I never fool myself into thinking I know everything, so I stay open to new information and new perspectives.
This keeps my business innovating and evolving, which is essential if you want to thrive beyond a season.
Confidence. It cannot be overstated — there’s no replacement for believing in yourself and what you’re doing.
If you can’t bring that belief into your work and into your marketing, it doesn’t matter how good you are — people don’t buy from insecure people.
Jerome Knyszewski; Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
Tiffani Purdy: Build your business on a foundation of respect for the human energy that feeds it, starting with yourself.
Humans need to rest AND relax, and they aren’t something you have to earn.
Visualize your ideal average work day — what does it look like? What does it sound like? What does it feel like? Does it look like toiling away, never taking breaks, shorting out your nervous system with too much caffeine?
Or does it look like being a powerful leader, upholding your own boundaries, delegating tasks, and honoring your team’s personal energy as well?
I’m willing to bet it looks more like the latter. Start implementing that now, and it’ll only keep getting better.
Humans need to rest AND relax, and they aren’t something you have to earn.
Jerome Knyszewski; What are the most common mistakes you have seen CEOs & founders make when they start a business? What can be done to avoid those errors?
Tiffani Purdy: Waiting too long to outsource things outside their zone of genius and zone of joy.
Instead of wasting time and energy pouring yourself into DIYing it all, figure out what you’re good at and want to do all day — then see what else actually needs to get done for you to stabilize at the next level, and hire people to help you get those things done.
When you’re stabilized at the next level, you can re-evaluate and expand.
Growth will happen so much faster if you have that support, rather than waiting to get support until you’re at a certain level.
Jerome Knyszewski; In your experience, which aspect of running a company tends to be most underestimated? Can you explain or give an example?
Tiffani Purdy: Being a good salesperson.
There are a lot of people out there who are excellent at what they do and have a lot to offer the world, but they’re not great at selling themselves or their ideas.
It doesn’t matter what you’re doing — from the CEO meeting with investors, to the team members sharing ideas with their managers, to the potential employee coming in for an interview — everyone involved in the company will be in a position where they’re selling something at some point.
Empowering everyone, from top to bottom, with great sales skills will take your whole company to the next level.
People don’t buy from insecure people. Tiffani Purdy
Jerome Knyszewski; You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
Tiffani Purdy: In 2021, we are focusing on giving back, and we’ve outlined an ambitious giving plan that we’re very excited about.
In addition to paying our own team members premium rates for their work, we are committing to donating to (at least) 12 different non-profit organizations throughout the year.
We’re projecting to donate $30,000 or better, in total for 2021.
It’s our hope that we can inspire more small business owners to commit to their own giving plans — at whatever level they can, currently.
Jerome Knyszewski; How can our readers further follow you online?
Tiffani Purdy: You can follow me on Instagram @humandesignwithtiffani; and you can subscribe to my podcast, Seen and Sold, on Apple Podcasts, Spotify, and Stitcher.
Jerome Knyszewski; This was very inspiring. Thank you so much for the time you spent with this!
Tiffani Purdy: Thank you for having me!
