Personal site review
The first move towards picking the best guest posting sites is a personal review of your target sites. Visit each site and personally assess. Analyze the general design and the content-uploading strategy employed. Ensure the site chosen appeals to the reader and has updated relevant content. Avoid associating your blog with low-quality sites. Quality content and design are an assurance of authority in the niche explored by the site.
Another issue that you should seek clarity on is the availability of an in-house content team. Such a provision helps you improve the content you deliver in case there is a need. Additionally, an in-house team ensures the website content meets high industry standards requirements. They will also understand the best back-linking practice.
Industry Relevance and Price
The next move is a specific consideration where you confirm the site’s industry relevance and pricing policy. Only build backlinks from websites that are relevant to your industry. This move helps you get quality traffic and avoid wrong link-building impressions from search engines.
On the other hand, the site should have a clear guest posting fee policy. Some site owners will ask for a fee to allow you to be part of their guest posting community. These charges are discouraged by Google but are a good way of filtering quality and rewarding for the time used to review submitted guest posting requests. Ensure the fees are clearly elaborated and only pay after assessing the traffic quality that you will get back to your blog.
Site domain’s organic strength
Your websites deserve quality links to improve authority in your area of interest. Links that appear as spam comprise the blog’s authority. The domain rating and general authority are essential considerations before you settle on a guest blogging site. Ahref and Moz can help you rate your potential blogging partner and understand the search engine value you will enjoy. This analysis also gives estimated monthly traffic, and higher traffic means you are likely to reach your target audience.
Analysis of outgoing against inbound domains
It is wise to audit the ratio of outgoing links to incoming links. Inbound links are those that a site gets from other websites. These links are also called backlinks. On the other hand, outbound links are the web pages that the site links to. They are sometimes called outgoing links.
A website is valuable if many sites link back to it. Inbound links should be more than outbound linking. This scenario confirms that the site is popular within the industry that it deals with.
Traffic history and social shares
Check the domain’s traffic trends over a long period and avoid solely focusing on the monthly data. A constant decline in the views over time is a negative indicator, even if the month in question still has relatively good numbers. In most cases, traffic decline results from actions by search engines after an activity contravenes search engine best practices.
Additionally, social shares are vital. Most site users are on social media, and high social shares confirm content quality. A site with many social shares indicates that your content is likely to be shared on various platforms. Kindly have a keen eye on the engagement that the content shared generates. High social media engagement promises a bright future for your guest posts.
Turnaround time and performance reports
The time needed to publish your guest post and the duration it takes for your links to go live is essential. These timings are good for planning purposes, and clear upfront communication is always a positive sign.
Lastly, a guest post is supposed to offer some results back to your site. There should be an increase in traffic and potential sales if you are selling a service or product. Good guest posting sites should give you reports covering the entire time the guest blog is live.
