Steven Everett (born February 12, 1988), known professionally as Urban Persevere, is an American music artist and activist. He has generated significant media attention to controversies within the rideshare industry, drawing attention to perceived unfair and anti-competitive practices that Uber and Lyft have undertaken. He has also produced music that relates to his activism, including “The Squeaky Wheel,” which featured prominently at the 2020 Uber Lyft Driver Virtual Rally in May 2020
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Thank you for joining us today. Please introduce yourself to our readers. They want to know you, some of the background story to bring some context to your interview.
Steven Everett: Thank you for the opportunity my name is Steven Everett I am from the southside of Chicago and I am a entrepreneur I am the proud owner of Numella A Rideshare Music promotion company. I come from a rough background I feel I would have great insight into what it’s like to be an entrepreneur.
You are a successful entrepreneur, so we’d like your view point, do you believe entrepreneurs are born or made? Explain.
Steven Everett: Entrepreneurs are definitely (made) there’s no doubt about it. You have to go through something and sometimes something dramatic in order to get out there on your own as my experience my whole family worked their entire life I learned from their example and did something different.
If you were asked to describe yourself as an entrepreneur in a few words, what would you say?
Steven Everett: Determined, no sleep, wear all the hats.
Tell us about what your company does and how did it change over the years?
Steven Everett: Numella is an rideshare Music promotion app which has been in business since 2018. The idea has transformed to not only artists being promoted in rideshare vehicles but also being promoted in stores and also other establishments for example barbershops clothing stores things like that. How it works is rideshare drivers will download the app music artist we will do the same music artist will upload their music to be curated once the music is approved Rideshare Drivers will play the music for their passengers which we call a captive audience.
Thank you for all that. Now for the main focus of this interview. With close to 11.000 new businesses registered daily in the US, what must an entrepreneur assume when starting a business?
Steven Everett: They should assume most businesses fail but yours will not!! that’s the attitude you have to have as an entrepreneur. And they must assume that it’s going to be the hardest thing you’re ever going to do in your life but it’s something you must do.
Did you make any wrong assumptions before starting a business that you ended up paying dearly for?
Steven Everett: Yes I actually did and that’s doing business with family it’s hard to choose between the two. I paid dearly by giving one of the hats to a person who I couldn’t depend on.
If you could go back in time to when you first started your business, what advice would you give yourself and why? Explain
Steven Everett: You can’t do it by yourself get some strong minded people and put them on your team.
What is the worst advice you received regarding running a business and what lesson would you like others to learn from your experience?
Steven Everett: You can do it all on your own. I had to learn the hard way that it takes a team to succeed
In your opinion, how has COVID-19 changed what entrepreneurs should assume before starting a business? What hasn’t changed?
Steven Everett: I believe COVID-19 has woke up every business owner and the awakening yes bad things can happen at any time so be prepared. What hasn’t changed in people and in my business is the Determination.
What is a common myth about entrepreneurship that aspiring entrepreneurs and would-be business owners believe in? What advice would you give them?
Steven Everett: The common myth I see is When you start a business you will automatically fail. The advice I would give people is simply go for it and once you run into any brick walls jump over it or find a way to jump over it.
What traits, qualities, and assumptions do you believe are most important to have before starting a business?
Steven Everett: Determination. Study study study and study. You’re competition and also your business itself
How can aspiring leaders prepare themselves for the future challenges of entrepreneurship? Are there any books, websites, or even movies to learn from?
Steven Everett: This is going to sound crazy but I have nothing against books there are millions of books you can read but most books come from one person‘s perspective somethings you just need to go through to learn.
To be honest any information you can get from books you can also simply get from YouTube and Google.
You have shared quite a bit of your wisdom and our readers thank you for your generosity but would also love to know: If you could choose any job other than being an entrepreneur, what would it be?
Steven Everett: I would be right here doing what I’m doing and that is music,music Marketing and helping other entrepreneurs succeed in their ventures.
Thank you so much for your time, I believe I speak for all of our readers when I say that this has been incredibly insightful. We do have one more question: If you could add anyone to Mount Rushmore, but not a politician, who would it be; why?
Steven Everett: Greta Tintin Eleonora. She was just a child and the main thing was on her mind was saving other human beings. This little girl has inspired me So much her face would go perfect on mount Rushmore because if all of us had a little bit of her anus the world will be a lot better.
Mike Weiss, VIP Contributor to ValiantCEO and the host of this interview would like to thank Steven Everett for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Steven Everett or his company, you can do it through his – Instagram
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