If you’re a solar company in the US, the chances are that you have tried a marketing firm that promised to provide endless lists of warm leads that you were told couldn’t wait to buy from your company. But they probably provided you with a list of leads that hung up during your opening line, saying that they’d already been called ten times or, even worse, that they already had their solar products in place.
It’s not a very encouraging state of affairs. However, solar companies work in a niche industry that does rely on leads. One company leading the pack when it comes to great leads is Solar Exclusive, an 8-figure marketing firm known for providing truly exclusive leads — and pre-set appointments — for the top solar providers in the country.
Founded by Rich Feola — who, like many of his clients, first marketed door-to-door before becoming a digital marketing expert — you may have seen the write-ups on Solar Exclusive in Digital Journal and Yahoo Finance or seen segments about the successful and upstanding marketing firm on NBC and FOX. The company produces $4 million in revenue each month and has a large and dedicated team.
Now, you’re probably wondering, ‘Ok, so how do they provide really exclusive leads to companies all across the country? Feola recently let us know how it’s done.
“People always ask me, ‘If you’ve worked with 2,000+ solar companies in the last five years, how do I know I will really get exclusive leads, and you’re not sharing them with other companies? How do I know you are really going to take care of me?” said Feola of his most commonly fielded question.
Providing Exclusivity
Solar Exclusive has a spotless track record that proves they can double the income of solar companies by using very effective strategies involving YouTube to mine exclusive appointments with truly interested consumers.
These days, the company is so big that exclusivity can be challenging, but they still manage to keep everything separate and exclusive by setting regional campaigns with targeted demographics and goals.
“Everything we do is in an exclusive nature, it’s very common for many solar lead companies to resell leads — the leads get repeated, and they get called by multiple solar companies, making companies have to drive their prices way low because there are too many people competing, but not us,” explained Feola.
The results-driven marketing company has compiled nearly untold amounts of data on consumers and the industry over the last several years and makes more sales for its clients than any other.
Their leads are generated by YouTube and Google ads, and they are so large that they have an exclusive team that works with them at Google in San Francisco, giving them — and by extension, their clients — access to unreleased marketing tools that are not public.
“A lot of companies hire a digital marketer to do their own ads, and they may test it against us; this happens all the time. The truth is, they get double the results from us, it doesn’t make sense for them to do it themselves,” said Feola.
Solar Exclusive’s campaigns are, at their center, strategically different from the competitors. In each campaign, they exclude different qualifiers so that the same results aren’t repeated. For clients, this means that, even if they don’t close today, the lead will come back to you, still without ever having seen any other solar ads from any of the company’s other clients within their respective marketing circle.
Who They Serve
The company caters to three main categories of clients: solar installation companies, solar sales organizations, including sales companies, independent operations, and solar partnerships, and solar sales reps.
Part of the reason that clients like them so much is that the majority of Solar Exclusive’s representatives used to be solar salespeople working in the field, whether in an office or as a door-to-door salesperson, as Feola himself used to be. They can easily chat with the clients and see their perspective as former sellers themselves.
Solar Exclusive leads the pack in selling solar client leads, and it’s easy to see why after diving deep into the company and its founders’ mission and values.
About Rich Feola and Solar Exclusive
Rich Feola is the Founder of Solar Exclusive, an 8-figure marketing company that generates unique, qualified leads and appointments for solar companies across the nation. Solar Exclusive has been featured in Digital Journal, Yahoo Finance, NBC and FOX among other publications. Want to skyrocket the success of your solar business with top-notch leads? Visit this link to book a strategy call: https://solarexclusive.com/
