No business is impervious to brand erosion, be it a restaurant, bowling alley, arcade, boutique, skating rink, laser tag center, or any other. That is why every business should work towards avoiding this issue in the first place.
Preventing brand erosion begins with knowing the causes, such as poor customer service. Then, you must familiarize yourself with timeless, practical solutions, including investing in a good web design. But if you are yet to get acquainted with either, don’t fret.
This piece will introduce you to the must-know causes, effects, and solutions for brand erosion.
Common Causes of Brand Erosion
The following issues often cause brand erosion:
- Poor Website Design
Good website design is necessary for any business to maintain a robust online presence. Why? A well-designed website is easy to navigate. That is more so if the design is tailored to attract visitors’ eyes to certain aspects, like clickable elements and special offers.
Conversely, poor website design can be a costly affair. That is because a poorly-designed website will likely mislead visitors into believing your brand downplays quality and is untrustworthy.
And to make matters worse, a bad website design is a magnet for numerous other issues. The most common include slow loading speeds, poor search engine implementation, and non-responsiveness. Neither complication is good.
And don’t worry. Although paying a professional to design a top-quality website can be costly, you can invest in commodities trading Equiti and use the generated profit to fund this important project.
- Poor Customer Service
Poor customer service can be the death of your business. That is more so in the Information Age, where anything and everything can go viral in a few seconds. Take David Carroll’s case as an example.
Back in 2008, David Carroll’s beloved guitar was damaged by airport baggage handlers. Saying he wasn’t happy about it would be the understatement of the year. Why?
After the ordeal, David and his band recorded a song decrying this injustice and posted it on YouTube, which has managed to gather 21.6 million+ views! Needless to say, the airline’s image and reputation took a significant blow.
To avoid such an experience, hire staff with exemplary customer service skills and personality. And if a customer complains about your services, address the problem immediately. With exceptional customer service, your business will enjoy many perks, including a better reputation and bottom line.
Best Solutions for Brand Erosion Problems
There’s no denying that brand erosion is a significant threat to your business’s survival. Luckily, like most problems, it’s avoidable. All you have to do is:
- Improve Brand Consistency
It would be best not to ignore brand consistency and reliability because it fosters customer trust and improves brand recognition. Remember that it helps prospective clients to distinguish your company from competitors.
With the above in mind, the following can help you improve brand consistency:
- Create and stick to a brand style that specifies essential elements like company mission, logo design, brand invoice, and image styles
- Ensure all workers are well-acquainted with the company’s brand style guide
- Use content that matches your brand’s overall identity and mission
Most importantly, don’t rebrand if you don’t have to.
- Improve Customer Service
A recent survey showed that nearly 3 out of 5 consumers base their brand loyalty decisions on customer service. In other words, most people will likely become repeat customers, patrons, or brand ambassadors if they feel valued and appreciated.
Customer service in a business like a family entertainment center primarily involves paying attention to your customers’ needs and concerns and trying as best to address them. Most importantly, it calls for courtesy, empathy, and professionalism when supporting clients and addressing questions, complaints, and concerns.
If you want to reduce brand erosion by improving customer service, try the following:
- Assess and understand your customers’ needs and expectations
- Encourage customer feedback and reviews
- Set clear customer service standards for your team
- Make it incredibly easy for customers to communicate with your support team
Remember, formidable enterprises like Disney wouldn’t be where they are today if their customer services were in shambles.
