"Your instincts know the true path to success."
Paul Moss is the CEO and Founder of tb2.health, a leading direct-to-patient weight loss prescription solution that is on a mission to democratize access to GLP-1 medications.
Beyond his remarkable achievements in the business realm, Moss is equally known for his philanthropic endeavors.
His insightful contributions have graced notable publications such as FinTech Times, the Wall Street Journal, and USA Today.
Check out more interviews with entrepreneurs here.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Paul Moss: As for me, I have created online platforms for a while now. Sitting behind a computer, I found myself 85 lbs overweight. With a young daughter, this was not acceptable, so I tried anything and everything to lose weight and get healthy, to no avail.
Then, my friend and brilliant Nurse Practitioner (Antoni Adamrovich) told me about GLP-1s and I never looked back.
I lost 70 lbs and stopped taking them, thinking that would be the end of my weight loss journey. Then, paying attention to the media, I realized there was so much misinformation out there, that millions of overweight and obese people, like myself, would never leverage GLPs as a result.
So, I asked Toni if he would work with me to get the right education out there and TB2.Health was born.
If you were in an elevator with Warren Buffett, how would you describe your company, your services or products? What makes your company different from others? What is your company’s biggest strength?
Paul Moss: Well, while I haven’t been at an elevator with Warren Buffett- I have sat at a basketball game where Mr. Buffett happened to be sitting next to me. So many people were coming up to him… he was so kind. We did talk for a bit- and he gave me some coveted advice.
So, in my second, now theoretical conversation with Mr. Buffett- I will say this: excess weight is a symptom, rarely the diagnosis.
Our company helps fight excess weight which lowers the severity of the comorbidities- but our company doesn’t stop there- we work with patients to help them combat future weight gain, and gain control of their metabolic and cardiovascular health- long after the GLP-1s are no longer being used, which is where everyone else stops.
We are also focusing on making healthcare proactive vs. reactive and getting people healthy, not perpetuating treatment.
What advice do you wish you had received when you started your business journey and what do you intend on improving in the next quarter?
Paul Moss: I always thought everyone was looking for the proverbial win-win. It’s just not the case, contract language is very important. Trust your intuition no matter how lucrative the other side may seem.
I’m beyond excited about the metabolic and cardiovascular reversal programs we’re finishing now.
Even though I lost 70- when I had my panels done, I was born predisposed to high LDL cholesterol. While my HDL:LDL ratios were rock solid according to every measure, my LDL # scared me.
So, Toni and I worked with several clinicians to develop a program that will help to reverse cardiovascular damage and reset metabolic function. All proactively and as holistically as possible.
Here is a two-fold question: What is the book that influenced you the most and how? Please share some life lessons you learned. Now what book have you gifted the most and why?
Paul Moss: Despite my performance at a company many years ago, I was about to get fired. My messages, while accurate, the delivery was upsetting the team.
My boss introduced me to emotional intelligence. It opened up a whole new world. It wasn’t what I was saying and, while well intended, how I was saying it was off-putting and not well received. This was one pivot in my personal and professional career.
How to Win Friends and Influence People 1924, Dale Carnegie. And while it sounds a bit manipulative, it is a collection of principles that make your audience feel human.
In the age where electronic-dominate human interaction is more important than ever, this book helps even the most void of EQ people (like me) understand how to have conversations that bring people in instead of pushing them away.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Paul Moss: Bombardment. People have access to so much information, which is fantastic, but filtering through it can be difficult. What information is right? What is wrong? It’s scary, it can lead to inaction or poor decisions. Historically speaking, some people have always made selfish decisions that will hurt others.
Now that still exists, but there is so much data to sort through to figure it out. While reviews can be solid, they are not personalized. For example, I have a daughter who has been influenced to think skincare (at 10 years old) is vitally important.
For Christmas I set out to get her age-appropriate skin care… after digging, I realized all the skin care she was asking for was meant for instant gratification and targetting older people, using harsh ingredients.
After researching, I realized her age required softer ingredients that wouldn’t create long-term issues. So, had I gone off of reviews, I would have gotten her the wrong items, even though they were good for others.
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?
Paul Moss: First of all, people. No matter how good your idea is, if you can’t figure out the people’s side, it’s gonna be difficult. Secondly, resiliency. You are going to get knocked down a lot, even when having success. You have to believe in yourself to be able to take all the landed haymakers.
What does “success” in 2024 mean to you? It could be on a personal or business level, please share your vision.
Paul Moss: Professionally, success is relative and fluid. Right now success would be defined as getting as many people who are eligible on a GLP-1 program (regardless if through TB2.health or not). And, developing as universal as possible program for metabolic and cardiovascular reset.
Personally, my daughter is entering the tween/teen years. So everyday she comes to me to talk, share her issues, and acknowledge my existence is a good day.
These are very micro, on a macro level. I want to reverse healthcare to be proactive vs. reactive and get everyone the screening they need to live their best life. These are both on a global level.
Personally, I want to see my daughter grow up and know how to be happy as an adult. I think we overcomplicate life a bit. Time to stop and smell the roses from time to time.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Paul Moss for taking the time to do this interview and share his knowledge and experience with our readers.
Disclaimer: The ValiantCEO Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.
