Or Biderman stands as the co-founder and CEO of Novacy, with over 12 years of experience in sales and sales management across B2C, B2B, and Enterprise sectors. His leadership drives the company’s mission to harness behavioral intelligence for enhanced business outcomes.
Beyond his professional accomplishments, Or is a devoted family man. He finds joy in his roles as a loving husband and proud father of two, along with being a dedicated dog owner.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company
Or Biderman: I appreciate your warm welcome, Jerome, and I’m thrilled to join you today. My name is Or Biderman, a happily married man, father of two, and proud dog owner. As well as my personal life, I also carry the title of Co-founder and CEO of Novacy, the behavioral intelligence platform.
With a diverse sales experience spanning over 12 years, one vital lesson has stayed with me: sales isn’t about the customer understanding me, it’s about me understanding the customer.
Transitioning from F2F meetings to a wholly virtual sales environment, especially within the realm of enterprise software, has presented unique hurdles, and understanding our customers became an even more complex task.
After engaging with hundreds of sales leaders, a common pain point consistently surfaced: the limitations of the digital selling environment.
We’re bound by strict 30-45 minute conversations, all while juggling slide presentations, note-taking, and striving to maintain that crucial eye contact through a camera lens. This modern selling landscape has eroded our capacity to read the room, form meaningful connections, and cultivate relationships.
As an industry, we’ve become experts at speech-to-text to NLP (Natural Language Processing) – even more so with the advancements of today’s Language Models. However, these technologies only delve into what is said.
The result? Users are often left guessing about the real impact of their pitch, forced to replay entire calls without a clear sense of what resonated or how to adjust their approach.
It was this gap in the market that led Uria (our CTO), Yair (our CPO), and myself to create Novacy. Our mission? To develop a software capable of reading not just the speakers, but the entire room.
By integrating audio, text, and body language analysis, Novacy empowers B2B revenue teams to achieve higher success rates and more precise forecasting. This is achieved by shedding light on the underlying perceptions of their prospects.
If you were in an elevator with Warren Buffett, how would you describe your company, your services or products? What makes your company different from others? What is your company’s biggest strength?
Or Biderman: Mr. Buffet, it would be an honor if you could grace this one-dollar bill with your autograph, thank you.
In the world of business, there’s an uncanny ability experienced entrepreneurs like you possess – the instant ability to assess a crowd and discern who has the potential to rise as a star and who, perhaps, may not demand your attention. It’s an instinct built on the premise that 93% of our communication is nonverbal.
At Novacy, we harness this same principle using our unique blend of body language analysis algorithms and spoken word evaluation. This allows us to break through the barriers of virtual interactions, understand the motivations of each stakeholder, and unmask the true potential hidden within every opportunity.
I’d be delighted to sit down for a coffee and discuss how, through AI, Novacy is redefining the way we understand human communication.
What advice do you wish you had received when you started your business journey and what do you intend on improving in the next quarter?
Or Biderman: Reflecting on my entrepreneurial beginnings, I wish I had been advised to never make unwarranted assumptions. It’s just like the saying goes: if practice makes perfect, then customer interviews are indeed what make your horse raise its horn.
Looking forward to the next quarter, our main objective at Novacy is to ensure that our technology doesn’t just keep up with the rapidly evolving landscape, but leads the charge. We’re dedicated to providing our clients with unparalleled insights and a distinct competitive advantage.
Here is a two-fold question: What is the book that influenced you the most and how? Please share some life lessons you learned. Now what book have you gifted the most and why?
Or Biderman: The book that left a profound impact on me is “The Mom Test” by Rob Fitzpatrick. It emphasizes understanding customers’ needs and behaviors, not just seeking validation for our ideas.
It teaches to critically analyze feedback and extract valuable insights to steer our business strategy.
I often gift “The Sales Acceleration Formula” by Mark Roberge. It presents an innovative, data-driven approach to sales, stressing that successful sales is more science than art.
Roberge advises focusing on hiring individuals who fit the company culture and exhibit potential, rather than just hiring based on existing skills or experience. This book is a valuable guide for anyone (not just sellers) looking to build a successful sales team.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Or Biderman: The current economic downturn has led to budget restrictions, urging everyone to boost productivity and efficiency. The motto of the day seems to be “do more with less”.
Personally, I find this situation invigorating. Selling in today’s environment is more challenging than ever before, and it’s clear that only real value will stand out and succeed.
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?
Or Biderman: Before stepping into the CEO role, it’s easy to only see the sunny side – the smiles, the standing ovations, the team photos filled with camaraderie.
However, once you take on the mantle, you often hear other CEOs discussing the unexpected loneliness that comes with the position.
Thanks to one of our venture capitalists, we’ve created a support group of fellow CEOs. We meet monthly to engage in open, candid discussions about our experiences and challenges.
It’s very similar to a group therapy session where there’s no fear of judgment and no hesitation in asking the tough questions. This safe space allows us to tackle the often unspoken complexities of leadership.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Or Biderman: Proportion. Leading a startup demands intense focus and relentless commitment. But it’s crucial to remember life isn’t solely about work. It’s about family, friends, and even hobbies.
With this superpower, I’d maintain an optimal balance between professional goals and personal fulfillment, ensuring a well-rounded life.
Jerome Knyszewski, VIP Contributor to ValiantCEO and the host of this interview would like to thank Or Biderman for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Or Biderman or his company, you can do it through his – Linkedin Page
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