Online shopping created a new level of convenience – with just a few clicks the cart is full, the payment processed, and the goods are prepared for delivery. To hold the competitive edge, businesses do their best to optimize their performance and offer customers an even more streamlined shopping experience. Customers, in their turn, expect better speed, higher responsiveness, and more intuitive layouts.
SAP Commerce Cloud can address both needs, as its tools help establish a well-functioning commercial environment, allowing businesses to manage the process, while customers enjoy their journey. What is SAP Commerce Cloud and how can it leverage commercial performance in the global market? Let’s delve into the topic.
What Is SAP Commerce Cloud?
SAP Commerce is an E-commerce platform that supports a multi-channel commercial presence and provides an impeccable shopping experience and the tools for E-store management. Its features include an E-commerce platform, integrations, personalization, web and product content management, order management, customer service, and mobility. Despite such a list of beneficial characteristics, there is always something to improve.
Aiming for perfection, it is important to keep tabs on the current innovations, especially the AI, the competitor’s performance, and the client’s reviews, as they typically provide the best insights into the way the E-store works as well as provide valuable pieces of advice regarding the changes, which even specialists can leave unnoticed.
How to perform SAP Commerce Cloud Optimization?
SAP Commerce Cloud optimization should be organized and implemented by specialists, preferably companies with solid experience in SAP implementation, as the whole venture is a skill- and knowledge-consuming process.
LeverX, whose 20+ history of SAP integration empowered them with a professional outlook and knowledge, offers SAP Implementation services around the globe and prides itself on a proven track of successful SAP implementation projects. Their assistance in SAP Commerce Cloud optimization will take the E-store functioning to a new level.
1. Current system ‘health check’
Before introducing major improvements and changes, it is important to evaluate the current state of the whole system. The scanning should involve a detailed analysis of website performance, usability, security and safety compliance, functionality, mobile friendliness, run time, downtime, multiple browser performance, etc.
Basically, the ‘health check’ will help to analyze all the functionalities of the system, and offer solutions for their improvement or replacement. All the issues and suggestions for improvements can be represented in a comprehensive report.
2. User-related functions improvement
A user is the centerpiece of every business, hence, their convenience is of the first importance.
1. Personalization
‘Personalisation’ is the word of today. The E-stores that aim for customer recognition should provide every client with a personalized and streamlined shopping journey, which became possible with the introduction of AI-based solutions.
An individual approach guarantees a proper selection of ‘recommended’ goods, which increases the chances of a successful purchase. The emails with individual offers are less likely to be marked as ‘spam’, as they will tackle the right needs of every customer.
2. Responsiveness
Website responsiveness is related to the ability of a website to adapt the website features according to the user’s viewing environment. It can be enhanced by:
- Implementing responsive breakpoints (CSS breakpoints), which allow the web content to adjust to a certain layout without the loss of quality.
- Usage of a fluid grid, which improves content ‘fitness’ regarding the size of the screen.
- Touchscreens – the elements of a responsive website should be accessed via touchscreens.
- Responsive fonts – unlike static websites, responsive websites feature adaptable fonts, depending on the viewing device.
- Minimizing loading speed – customers are rather impatient nowadays and expect everything to work instantly. If the website makes them wait for a few seconds to load the request, they are highly likely to abandon it and look for the goods in a different store.
3. Accessibility
The accessibility of an E-store makes it accessible and available for all users, including those who have impaired vision, motor difficulties, and cognitive disabilities. The website should be provided with assistive technology like speech recognition, screen readers, color adjustments, etc.
An accessibility mode is the best way to treat all customers with respect and grant them access to commonly available services
3. Seo Optimization
SEO optimization is always a matter of success. SEO practices take the E-store website to the top of the search results, hence, making it more available for the target audience.
The major steps to take are:
- Title tags and meta description optimization.
- Implementation of backlinking strategies.
- Correction of SEO tech issues.
- Blogging about related topics, self-help guides, etc.
- Keyword tracking.
SEO ensures higher visibility of an E-commerce website, a rise of organic traffic, and as a result more potential clients and increased sales.
4. Integrations
A ‘refreshed’ form of SAP Commerce Cloud can be linked to other SAP modules, letting businesses create a complete overview of the business. For instance, configuration with the SAP warehouse management will streamline the performance of the store and the warehouse, maximizing the efficiency of both, etc. Integration with SAP BTP will let business owners build a fully digitalized structure of the company All the integration opportunities should be discussed at the planning stage, making it one of the optimization stages.
The Bottom Line
SAP Commerce Cloud is one of the best available solutions for creating an E-commerce website. It features a solid infrastructure for building adaptable and responsive E-stores to meet the high expectations of the users.
By improving the functionality of the E-store, business owners will finetune their E-stores with the current demand of the market, attracting a wider audience, and thus, making a better profit.