There’s been a lot of buzz about web3 and, subsequently, what MILC is doing with it. MILC stands for ‘Media Industry Licensing Content’, and it is a blockchain-based content licensing company founded by Hendrik Hey.
Hey is not just a founder but also an award-winning producer for the platform, working with popular media industry names like BBC and Discovery, among others. He is no stranger to media content or buying and selling, so it comes as no surprise that he is behind the one-of-a-kind platform and that it is already such a huge success.
MILC ultimately wants to bring together production company goliaths and independent creators. The parent company of MILC, Welt der Wunder, also founded by Hey, is a production company giant in its own right, as it’s one of the largest media companies in Europe.
The First of Its Kind
MILC is the first and only platform of its kind, there is no competition when it comes to what it provides for its users. The heart of the platform revolves around building a sense of community and cultivating an engaging experience where individuals with similar interests can interact and, on a broader scale, industries can interact with their audiences.
The metaverse is still relatively new and will see many changes in the years to come, but the current state of MILC’s metaverse provides users with an internet experience unlike anything they have had before. The platform’s media entertainment is currently holding rank as one of the most interesting aspects, as any and all media types have a place that they can call their own, whether it’s film, art, music, television, or games, as well as shopping and advertising ecommerce tiers.
Building More than Community
While community is the foundation of the platform, MILC offers building of a different kind. Their platform is essentially a build-your-own amusement park for creators and consumers. Hey and his team are merely content providers, providing their users with the space to make the platform their own with a structure that anyone can use.
What they are providing is more significant than merely building 3D, it is the basis for the future of the Internet and how we will ultimately navigate it. The company’s goal is to eventually become an open infrastructure that anybody can build on—communities for niche groups to build their own creator economies, content creators to build a new platform to present their work to buy and sell without a third party, and advertisers to open completely new worlds to market, interact, and engage with their core consumers.
Right now, MILC has a couple of expressions, or recreations, of the metaverses, but in the near future, they will have even more. The future of the platform truly offers some of its most exciting features: avatars and metaverse hopping, so to speak. As users build within MILC, creating their own expressions, their avatars will be able to go from one expression, or creation in the metaverse, to another, essentially traveling throughout the platform.
All of this connects back to the sense of community. With each person’s avatar being able to travel around, the sense of connectivity and engagement goes even deeper, and the 3D experience achieves new heights.
Safety in a New World
While the avatars certainly are exciting, having one that knows more about you than you do is both interesting and frightening and that needs to be acknowledged and regulated, according to Hey. It’s the mission of MILCs to make sure that the platform doesn’t get so out of control that scammers and a host of other unwanted participants infiltrate it and take away what is so special about it.
“We don’t follow that idea of decentralization,” said Hey. “We really have to protect our users and keep scammers out. We really just want to help our users stay safe on the platform. At a certain point, it’s a lot of fun and you’re interacting, but then it can be really seductive. Who makes sure you don’t get lost or marked?”
This is a real issue that has been seen countless times in science fiction movies and books, something that people once thought as unrealistic but could now actually pose a real threat. The users of the platform own their own data, and as the creators of the platform, Hey and his team created regulations designed to keep those users and their data safe.
What the platform aims to do for its users isn’t all that new, but what is new is the care they have for the users of the platform and the differences in how they treat them versus other online platforms is apparent.
“You aren’t a digital product anymore,” said Hey. “We do revenue sharing with digital personalities and digital existences.”
MILC provides an online experience of a lifetime, one that is only going to get better with time. The safety of the platform and the respect towards the users are only a small slice of what continues to draw users in. With the opportunity to create your own world and engage with communities made just for you on the horizon, now is the time to see what this platform is all about.
About Hendrik Hey
Hendrik Hey is the founder of MILC (Media Industry Licensing Content), a blockchain-based content licensing company aimed at democratizing the content media buying and distribution industry. MILC is a sister company of European media giant Welt der Wunder, which Hey also founded more than 25 years ago. For more information about how MILC empowers content creators in web3, please visit https://www.milc.global