With the holiday season ramping into gear, brands are looking forward to another strong year of physical retail. Despite the challenges of today’s economy, with high inflation hurting everyone’s budgets, there’s still anticipation that this is going to be another strong holiday season thanks to renewed enthusiasm for physical shopping and a strong job market.
Retailers are focusing on creating positive in-store experiences for holiday shoppers who may find that higher prices are interfering with their holiday spirit. Seasonal deals are only one way to give consumers more value, and while it’s a critical part of the plan, there are other investments that retailers can make to improve customers’ moods and lift sales.
Seasonal pop up experiences are one way you can brighten up the holiday season, create a positive experience that customers will associate with your brand, and give you a chance to boost sales.
These are some innovative pop up ideas to help you with your upcoming holiday campaign.
Incorporate Interactive Kiosks
As much as the holidays are a time of joy and festivities, it can also be stressful trying to get everything ready in time. Holiday shoppers don’t always have the patience to listen to someone give them the sales pitch, and retailers may need to find another way of sharing new information.
Interactive kiosks may be just the solution. Lift-to-Learn displays can be incorporated into interactive billboards to allow customers to pick up a product and instantly see any messaging that you want to attach to it on a digital screen.
Interactive kiosks can be incorporated into your existing locations to promote a new product or they can be part of a pop up.
Cozy Giveaways
Come November and December, the days are getting shorter, and the weather is starting to get cold. If you want to bring some festive spirit to customers walking around in the cold, set up a pop up stand to give away coffee, tea, hot chocolate, or some other kind of seasonal treat.
You don’t have to be in the food and beverage industry, either. Many retailers will hire someone to run a pop café for a branded experience for them. It’s easy to do with a small food truck or trailer, and you can incorporate it into other branded experiences.
Just giving people a space to take a break from the hustle and bustle of the mall or the city can generate a lot of goodwill toward your brand.
Holiday Pop Up Shops
The holiday pop up shop is a great way for online retailers to give themselves a physical presence at a time when the crowds are out in force, but it can also help brick-and-mortar retailers expand to new spaces for the busy shopping season without having to set up a permanent new store.
A holiday pop up can help you control costs while capitalizing on the most profitable time of the year. You don’t even need a lot of space for them. Technology like virtual fitting rooms and self-serve kiosks can help you cut down on space for inventory or labor costs.
Whether you want to expand your in-person commerce opportunities, host a giveaway that fosters positive brand associations, or introduce new product lines, holiday pop ups can help you reach your goal this season.
