If you’re looking for ways to breathe new life into your marketing, then the best solution is to implement call tracking software into your business.
But first, you need to fully understand how the software works, so you can make the most of the essential tool.
Read on to learn what call tracking system is and what tips you can use to improve your marketing efforts with the software.
What is call tracking?
Call tracking is an advanced tool that allows you to track every customer call in your business, as well as receive a range of important data on each interaction.
This can include things such as – caller area code, whether a call was answered or not, the abandonment rate, the ring duration, caller phone number, and much more.
Not only this, but the software takes analytics one step further, and provides a variety of detailed metrics and insights for customer engagement throughout your business.
With these expert reports, you’ll have a clear picture of your marketing performance, and how each area is driving engagement with customers.
The metrics can include things such as:
- Calls generated from different marketing sources – Using dynamic phone numbers, the software can reveal the different marketing sources that each of your callers originated from. You’ll be able to see every touchpoint they visited before, during, and after they called your business. An example might be a customer who follows a link from your email and then calls.
- Which activities are producing inbound enquiries – Each time you receive an inbound enquiry, you can use the software to trace the journeys of each customer, and see which activities they visited before making this interaction.
- The touchpoints delivering website visits – You can use Urchin Traffic Monitor (UTM) tags on your URLs, and this will allow the software to provide more granular data on your website visits. You can see every area of your marketing that helped funnel customers down to your website.
- Interactions from your Google Business Profile – By assigning static phone numbers to your Google Business Profile, you can see the number of customers who call your business from this point.
Tips on improving your marketing with call tracking?
There are many tips for using call tracking to improve your marketing, such as:
- Focus on refining your PPC performance
One of the best tips for enhancing your marketing efforts is to use call tracking to improve your pay-per-click (PPC) ad performance.
Using the insights and reports from call tracking, you’ll be able to see the exact journeys of customers who visit your PPC ads.
This means you’ll know how many leads and sales are being converted at each ad, whether it be someone who goes on to make a purchase, inbound enquiry, or call your business, for example.
With this information, you can identify all the ads which are increasing engagement, and continue to develop these activities. Simultaneously, you can withdraw investment from ads which are underperforming.
This will not only boost your leads and sales, but it will help you be more cost-effective with your PPC strategy.
- Incorporate speech analytics
Another great tip for using call tracking in your marketing efforts, is to incorporate speech analytics.
This is an expert feature that can be included with your software, and it allows you to transcribe every phone call, on top of recording them.
As well as this, you can also establish a range of keywords that are relevant to your business, and the software will pick up if these words are mentioned in any call conversations.
This can help you more effectively track valuable leads who are likely to convert. Also, you can easily spot trends and identify other keywords which you may not be optimising yet.
Now you know how to optimise call tracking for your business, be sure to implement these tips for a boost to your marketing.
