Most shoppers today choose to research a product or service before buying it. For most of them, the research involves watching videos online to help them make better decisions. Online buyers are more likely to buy something after watching a video explaining a product or service. Explainer videos help consumers understand your products or services in a fun way. So if you still need to start using explainer videos for your business, then this is a perfect time to start.
What are explainer videos?
Explainer videos are short, informative videos aimed at educating the consumer about a product or service that you offer. They are usually at most two minutes long and tell the viewer about your products and services.
The word explainer comes from the fact that these videos help viewers understand a product or service well by breaking it down into simpler terms.
There are many types of explainer videos, but the common ones include animated clips and interview videos. The two can be combined to explain a more complex commodity.
Benefits of Explainer Videos
There are major benefits to using explainer videos for your commodities. They include:
Grabs attention
In a world where almost half of the environment is trying to win humans’ attention, the ability to grab someone’s attention is an asset. According to a study, 80% of internet traffic is attributed to videos. This means that if you can produce videos for your product, then it is more likely that you will grab the attention of most people. Explainer videos, especially animated ones, are so good at grabbing consumers’ attention.
Better explanation of your products
Some products or services are so complex that a simple written explanation will only work for some people. An explainer video, especially animated, brings the commodity to live in action, allowing consumers to understand and relate to the product.
Increases web traffic
If you use a website for your business, traffic becomes a common word for you daily. Your aim for such a website will always be to increase traffic – first traffic, then conversions.
If you search for anything on Google search, you will most probably see some videos on the first page of the web. What does this tell you? It means Google loves videos.
Explainer videos will most likely appear on the first page of your keyword, thus attracting traffic to your site.
Great for mobile users
More and more people are shifting towards using their phones for internet dealings. A smartphone these days can do most of what computers can do. The content’s size determines if the content is mobile-friendly.
In this case, explainer videos, as we mentioned, are short, which makes them perfect for smartphone users.
How to make explainer videos work for your brand
There’s no denying that explainer videos are effective in marketing and showcasing your brand. But crappy videos can only tarnish your brand’s picture.It all comes down to your video’s visuals and audio quality. First, your explainer video should effectively explain complex concepts to your audience.
If your explainer videos explain the difficult-to-understand concepts of your brand, then that is better as your customers will understand better.
For example, if your brand sells a product that is completely new to the market, you may have to create multiple explainer videos to explain the product chunk by chunk better. So the first job is to ensure that your explainers can explain complex concepts to the viewers.
The second action towards creating effective explainer videos is to make sure your audience understands the language. If your brand deals with complex products with difficult terms, try to simplify the terms. Consider the level of understanding your target audience has. Their jargon and common terms include what works for them. If you are dealing with beginners or advanced-level audiences, ensure that you indicate that in the title of your video.
Videos are one sure way of communicating with your audience. Explainer videos are relatively easy to create. You can begin at any time and become successful. You can also consult a trusted team like Kasra Design for explainer video production.
