It takes a lot of time and effort to plan a walkathon. It is not easy to come up with an idea and make everything possible. You will likely spend weeks putting together a perfect walkathon fundraiser. However, if people don’t know about your event, you won’t be able to meet your fundraising goals. Therefore, efficient promotional techniques are important. While you organize the event, it is important to find a platform that helps you promote your fundraiser.
Facebook has long been an important part of event promotions. It is one of the best social media platforms when it comes to promoting a walkathon. More than 1.4 billion people around the world use Facebook. This means, regardless of your social media presence, most of your supporters regularly use Facebook.
In this blog post, we will guide you on how to promote your walkathon on Facebook. Whether you are learning from scratch or looking to brush up on your promotional techniques, we have tips for everyone.
1. Create a Facebook event page
Promoting your walkathon on Facebook successfully begins with creating an appealing event page.
Include all the necessary details
Your event page is the landing page of your audience. Thus, it should include all the necessary information about your walkathon fundraiser. Make sure to highlight details like the day and time of the event, and the location. Before publishing the event, double-check that all the event details are accurate.
Optimize your event page to reach the maximum audience
Draw people’s attention by making a good first impression. Try to decide on an easy page name. Post relevant content, create conversations, and engage with user activity. Most importantly, add an attractive cover photo that is crisp and clear. Use Facebook cover photo templates from PosterMyWall to design attractive cover photos for your walkathon page.
Run a marketing campaign to drive traffic to the event page
Consider running a marketing campaign that drives traffic to your walkathon Facebook page. Send a newsletter to your mailing list with an event link to your Facebook page. You can offer discount codes or early access to loyal customers.
2. Promote your event with Facebook ads
Promoting your event with ads is another easy opportunity. Facebook has a built-in ads manager that allows users to run digital ad campaigns. You can run ads for a specific time, to a specific audience, on a fixed budget. Fundraisers usually have a tight budget. However, Facebook ads are a cost-effective way to reach out to audiences. People who might otherwise not know about your event.
Facebook ads are easy to run. However, designing the ad content might be difficult for you. Don’t worry, we have you covered. Use marathon flyer templates from PosterMyWall to easily design the ad content for your walkathon. These templates are not just for ads. You can also design creative social media posts using these.
Utilize Instagram
Users of both Instagram and Facebook can run Facebook ads across both platforms. You can use the same Facebook ads on Instagram with just a few clicks. The settings for this cross-platform ad campaign are inside the Facebook Ads Manager.
3. Involve your audience
Ask people what they want
Facebook is all about interacting with people. A great way to develop an interest in your walkathon fundraiser is by creating a conversation around it. So, why not ask people for their opinions and suggestions? This helps you interact with your supporters. Moreover, it also provides you with ideas that you can try at your event.
Hold a contest
Create, promote, and run a contest for your walkathon supporters on Facebook. Encourage people to comment and share your posts to enter the contest. Set a price and reveal the winner at the event. This will increase the attendance at your fundraiser. Moreover, user-generated content can help you expand your Facebook audience.
4. Promote your walkathon as much as possible
Share your event to Facebook groups
Share your fundraiser to all the relevant Facebook groups. If any group’s audience seems relevant to you, go ahead, and share your event there. However, there is a caution to keep in mind. This may not work if the group members feel that you are only sharing content related to your own business. Therefore, make sure to post content that is authentic and beneficial to the topic at hand.
Ask influencers to promote your event
One more foolproof tip is to ask an influencer to promote your walkathon on their profile. This will help you increase the number of people who know about your event. This may also make the event more valuable when a known influencer talks about it.
Choose what’s best for you!
So there you have it: your guide to promoting your walkathon on Facebook. In the end, you will need to figure out what works best for you. Luckily, the sky is the limit when it comes to promoting your event on Facebook. Take advantage of the tips mentioned above and generate more revenue at your walkathon fundraiser.
