Creating a website isn’t a piece of cake. There are a lot of things that you have to take into consideration. From your website’s security and speed to graphics and design, everything matters. While it may surprise you, the logo of your website matters, too.
Putting on an attractive logo can make all the difference in the world. After all, the first impression remains the last. Therefore, you must work on your website’s logo and make it look attractive. In this article today, I’m going to share with you a few tips and tricks to create the perfect logo for your website. Let’s get this started:
Know its Importance
Before you begin, you must understand the importance of your website’s logo. What you need to understand is that when you visit a certain website or before you even visit it, the logo is the first thing that you get to see or observe. It is an element that’s going to be everywhere, in your emails, on your marketing materials, on social media handles, and websites.
Hence, it’s something that requires a lot of attention. When designing a logo, there are a few things that you should keep in mind. Remember that a logo must encompass the vibe of your brand. Besides that, it should work well, small or large. It must be memorable, timeless, and eye-catching.
Narrow Down Your Audience
It goes without saying that not everyone is going to visit your website. As you know, every website has a niche and according to that, only relevant people visit. Thus, when designing the logo, you must keep your audience in mind. After all, it’s their attention you’re trying to catch.
Similarly, not everything appeals to everyone. Therefore, you must research your audience, what they like, and what kind of things they prefer. Once you have answers to all these questions, you can start making rough sketches of your logo. Just be sure that your logo corresponds with the likes and dislikes of your audience.
Speaking of the finest logos, they’re always unique. However, it doesn’t mean that these logos were created out of nowhere or they come from rare, non-existent ideas. Everything is more or less inspired by something else. Duplicating or copying something and taking inspiration are two different things.
Of course, you wouldn’t want to replicate someone else’s logo, but there’s no harm in taking inspiration. For example, if you’re running a website for indoor plants and need a logo for that, you must visit a few kitchen gardens or botanical gardens first. Plus, there are many websites that offer great themes and designs for logos. We recently came across 99designs reviews by WebsitePlanet and they’ve been more than helpful. We got the inspiration we needed!
Less is More
When designing a logo for your website or getting it designed, one thing you must keep in mind is that less is more. It’s a long-standing rule for making logos. Logos that are too colorful or highly vibrant barely attract people. Of course, it also depends on the niche of your website.
However, regardless of the niche, you must ensure not to use more than three colors in your logos. Although it’s preferable to use only one color like Twitter and Meta, you can use two or three according to your logo style and design but make sure not to exceed the given limit.
Be Open to Feedback
When drawing a picture, you erase it ten times and redraw it. It’s part of the drawing and it’s okay to erase and redraw. However, what’s not alright is being rigid about your work. You need to remember that nothing is perfect at first. All these things that look perfect are the result of failures and hard work.
When creating a logo, you should work in a similar manner. Make a few rough sketches after brainstorming and take feedback from people around. After that, design 2-3 logos and unanimously decide. When you’re done picking one, be open to feedback again. Make changes if required or redesign your logo in case it doesn’t work.
The Final Word...
Needless to say, a recognizable and attractive logo is an integral part of creating a website or starting a business. Yes, you don’t only need a logo for your online business, it’s a must for all kinds of businesses. Rest assured; a good logo can make a huge difference at the end of the day.
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