Despite the controversies and the ups and downs with the company, many people still use Facebook and see a reason to use it.
So how exactly do you use Facebook for business? How can your small business benefit from Facebook advertising?
This detailed guide will show you different strategies on how to improve your Facebook reach. This will help you grow your brand through the platform. It’s still one of the best ways to stand out among your competition.
Here’s what you need to know:
Sponsored Ads
Regardless of what stage your company is at, you may want to consider creating a page on Facebook sponsored ad.
This happens when you pay to promote your Facebook page to other users. The ads that will be shared will be shared with the relevant audience. So, let’s say your business sells headphones online.
Your sponsored ad will then get shared with your target market. The more you spend on your sponsored ads, the wider the audience you’ll reach.
Create Different Types of Facebook Posts
Another method to improve your Facebook reach is to have a variety of different Facebook posts.
For example, you might write a long paragraph for today’s post. Tomorrow, you’ll want to share a meme. The next day, you’ll want to share a video clip or do a Facebook Live.
It shows that you want to engage with your audience in different ways. This is what keeps your content interesting as well. You also want to post consistently. In the beginning, try to aim for posting at least once every other day.
Don't Over Promote
This might sound strange but by promoting your products and services it can actually harm your brand. Of course, you want to promote them, but each post can’t be about what you’re selling.
For example, let’s say you run a translation business. You don’t want each Facebook post to sell your services. Try to create content that’s related to your industry.
Perhaps you can share a fascinating story about the cultures your company represents. Or you might want to share a poem, joke, or tongue-twister in your languages.
You want to tell stories using your Facebook content. This helps you establish yourself as an authority in your industry. This is one of the best ways to improve your Facebook reach. It’s something that few companies do and that’s why your brand will stand out.
Generate real-time reports
An LMS that can generate real-time reports is a valuable tool for tracking progress and identifying areas of improvement. This feature can help you stay on top of your game and ensure your team is on track.
Seeing how employees are progressing in their learning can help you identify any roadblocks they may face. You can also use real-time reporting to monitor
Engage With Your Audience
As mentioned earlier, you want to show your audience that you wish to engage with them. Don’t just post mindlessly on Facebook and hope to attract an audience.
If you receive a comment, for example, you want to respond to it. Let’s return to the example of the translation business.
Let’s say you post a short poem in one of the languages that you translate. You might receive a comment that praises the poem. If so, reply to the comment and thank the person.
Then, ask them if they have any poems in that particular language that they like. Alternatively, you can create posts that ask your audience to respond.
You can ask them, what’s their favorite film in “X” language? What’s a novel they would like to see translated, etc.?
You have to build a community with your customer base. For example, the YouTube channel Chalchitra Talks has a community that’s partially based on Facebook. The community shares film recommendations and discusses their love for the arts and culture.
They’re a perfect example of a brand that has increased its Facebook reach by building a community. This is the same approach that you must take with your brand.
No Clickbait or Lazy Posting
Gone are the days when you could fool audiences into clicking on your Facebook page by offering something cheap.
For example, if your main image has a picture of a supermodel your audience will assume that you sell clothing. If they see David Gandy or Adriana Lima and then learn how they can get 50% off copper wire, they’re not going to be happy!
Facebook knows about these cheap tactics to increase engagement. The algorithm will push your posts and your page to the back. In some serious cases, this can even cause your Facebook account to get suspended or terminated.
Always be honest about what you’re offering your audience. Take your time and play the long game.
Repurpose Content
You don’t want to go overboard with this strategy, but it’s another great option to increase your Facebook reach. Sometimes, you don’t need to create a new Facebook post but rather re-share existing content.
Sometimes, you can copy and paste an entire post from a previous month to a new post. Other times, you can share excerpts instead. You can do the same with video content.
Rather than always sharing a video in its entirety, you can share short clips every now and then. Make sure you only share content that has already had a high reach.
Don’t waste your time trying to re-share or repurpose content that didn’t engage your audience in the first place.
Get Verified
The final step is to get your Facebook page verified. This will require sharing a few business details with Facebook. It tells your audience that you’re running a legitimate business.
You might also want to use platforms outside of Facebook such as Google My Business to increase your online presence. The greater your online presence, the greater your Facebook reach will be.
This is also one of the easiest ways to increase the number of your Facebook followers.
Increase Your Facebook Reach
Now you know the best strategies to improve your Facebook reach.
Start by paying for sponsored ads to promote your brand. This is the best way to share your brand’s message with your target audience.
Make sure you diversify the type of content you create for Facebook. You also want to repurpose and re-share content that’s already working. You must also work on building your online presence outside of the platform.
You’ll find more tips on social media marketing on our website.
