The websites operating in this digital environment don’t wish to make Google hate their platforms. Or we can say that they cannot afford to do so! The primary reason behind it is that a significant proportion of organic traffic on a website comes through search engines, and Google is the most popular search platform used by people all over the globe. For this reason, website owners need to produce content or get it produced (depending upon the availability of resources) that is fully optimized. That’s why content is considered the heart of a website, as, without it, the site won’t be able to perform appropriately.
You might think that search engines use multiple factors to determine your performance and compare it with others to rank the web pages in search results. Visual content is often ignored in various elements, and websites keep uploading images without considering the downsides of not optimizing them. It’s crucial to come up with optimized images every time, as they play a vital role in capturing the audience’s attention and keeping the search engines satisfied. That’s why we are here with this blog to help you figure out easy ways to optimize images for the web. Let’s go through them without any further ado!
Modify Images in the Right Dimensions
Choosing the right image directions is a crucial and initial step while optimizing images for the web. You must create a visual design, capture a picture, and upload it directly on your website. It’s essential to look into your web page’s other elements and modify the size of images according to them. Several times, when you don’t choose the right dimensions for images, their appearance gets affected due to textual content and ad placement. You can save yourself from this nuisance and bring your images in the right dimensions with the help of an image resizer. With the help of this online tool, you can easily crop the size of a picture or adjust its dimensions in a matter of a few seconds.
Reduce the Size of Images
If you want your website to grow organically, it’s essential to keep an eye on its page loading speed. The website page speed matters a lot when it comes to providing the best experience to visitors and retaining them. The sites taking too long to load have to suffer a high bounce-back rate, which is a negative SEO factor. This matter should be taken seriously, and to keep your site speed as low as possible, the size of your images shouldn’t burden the server. Many people are reluctant to reduce the size of images; they think compression can hurt the quality of images. You don’t need to worry about losing quality; you can use any free image compressor to perform this task. Its efficient algorithms will allow you to compress image size without impacting its quality.
Choose the Right Format
The format of the image also plays a crucial role in its success over the web. The most popular image formats include JPG, PNG, GIF, and TIFF. The right format for the pictures that need to be uploaded over the web is JPG. This format is considered suitable for the web, as it keeps the file size minimum and doesn’t affect the image’s appearance on the user’s screen. If you don’t have an image in the JPG format, you don’t have to worry about it. Online tools like GIF to JPG and PNG to JPG allow users to easily change the file formats of their images in no time.
Select a Right Image Name
When you upload a picture from your device to the website, it is already assigned a numeric name. While optimizing images for the web, you should rename the image and give it a title that can best represent the element, individual, or product. Besides crawling the textual content, search engines also crawl the titles of images. If your images don’t have suitable titles, they won’t have any chance to obtain a rank on SERP.
Add Alt Text
Alt text attributes carry immense importance in the process of image optimization. It is because the search engines rank images in their result pages by figuring out their relevance with users’ queries through Alt attributes. Therefore, it’s essential to add the right alt text attributes to obtain a high ranking for your images in the search engine result pages. While choosing alt attributes for your images, you must focus on the primary keyword. It’s one of the best ways followed by ecommerce stores to show up their products’ images in the image and web search results of Google and other search engines.