Packaging plays an important role in developing your brand, which is why designing bold, eye-catching printed paper bags is essential to help you stand out from the crowd. To design eye-catching bags that will appeal to your target audience, there are a few factors you’ll need to consider, like contrasting colours, your logo, font, and how your bags impact the environment. Read on as we take a closer look at how you can create an eye-catching printed paper bag for your company.
Simple but effective
When creating an eye-catching design to be used on your printed paper bags, keeping it simple is the best option. You don’t want to over-complicate your design as this will make it difficult to identify your brand from afar – which is essential when using it on packaging. Make sure that your printed paper bag shows off your logo and that the name of your brand is printed clearly, front and centre. Use contrasting colours so the logo and the brand name stand out and catch the eye. Your packaging should look stylish, something your customers want to be seen with, and something that reflects your brand perfectly, but make sure you don’t overcomplicate things.
Consider branding
Another factor that you’ll need to consider when creating eye-catching paper bag designs is your branding. Think about your product and the audience you’re hoping to attract. Having a clear idea of your target demographic will allow you to create a bag in line with their values. For example, if you’re designing a paper bag for a high-end store, opting for a more luxurious design would be the best option. If your product is for children, big, bold colours will make your product attractive to your target audience. Ensure that your branding is in line with your product and features your company name and logo clearly.
Think about practicality
Whilst your printed paper bags should be eye-catching, you should also consider functionality. You’ll need your bag to be strong so it can hold the products your customers purchase. It should also withstand the elements to some extent, which is why choosing strong paper or cardboard is advantageous. Think about the products you offer and decide on the size of your printed paper bags – will you choose a one-size fits all bag, or will you create bags of different sizes to suit your customer’s needs?
As well as size and material, think about what you’re hoping to achieve with your paper bags. Eye-catching packaging works as a marketing tool and can help spread the word about your company. Make sure the font you use on your paper bag is identifiable so new and potential customers can read it.
Sustainability
You may not realise it, but just showing your customers that you’re trying to help the plant by using printed paper bags instead of plastic will grab their attention. These days, with more of us becoming aware of the impact packaging has on the planet, creating and designing paper bags means your customers will have peace of mind that their purchases are not harming the environment. It also allows you to attract a like-minded audience to your business, allowing you to build your brand.