As a customer, I would prefer to go for the products and services offered by companies that provide efficient customer service. For instance, if I want to get my number restored, I will call the helpline.
If the customer service representative treats me nicely and restores my number immediately, then I will prefer the same network even if other networks are more reasonable.
Providing state-of-the-art customer services should be a part of your company’s growth strategy, whether you are a telecom provider or a translation agency. With the help of customer services, you can retain your customers.
These retained customers can spread the information to other people. When people hear good things about your company, they prefer the products and services of your company over others.
We are living in a globalized world where businesses are not restricted to borders. You might know the significance of translated websites to cater to people who speak different languages.
In the same way, you must provide customer services to the people in the language that they understand. For this reason, many global companies have outsourced their call centers to different countries.
Significance of Multilingual Customer Services
Businesses that communicate with potential customers effectively and use the right customer service phrases can provide the best user experience. Moreover, they can also change consumer behavior. According to the CSA research, 65% of online shoppers prefer buying products from companies that provide information to them in the language that they understand.
Moreover, 40% of shoppers don’t buy products if the information is not in their native language. Therefore, to provide all the information to the potential customers in the language that they understand, your business must take assistance from a professional translation company.
When you are successful in providing all the information to the customers in their understandable language, they start buying products and services from your company. If you want them to come again and give business to your company, you also need to give them customer support in multilingual languages.
Some companies give customer support to clients through email. The assistance of a professional translation agency can help them in replying to the emails in the customer’s native language.
Do you know that 29% of businesses lose customers because they don’t provide multilingual support to potential customers? Contrary to this, 71% of businesses that provide customer support to customers in their native language have the data of very loyal customers.
Businesses that communicate with potential customers effectively can provide the best user experience. Moreover, they can also change consumer behavior.
Advantages of Multilingual Customer Service
Providing multilingual client support to customers is not an easy task. They require training of call center and support center agents. If you can do it, you will reap many benefits.
Effective Communication
If you speak to the customers in their native language, then customers feel comfortable and express their concerns easily. Moreover, they feel heard and valued at the end of the call. Apart from communicating on a call with the customer, you must give customers a prompt reply to their complaint.
It will show the efficiency and accuracy of your service. Speaking with the customers in their native language can mitigate misinterpretation. Additionally, it reduces the time in handling and solving single customer complaints. The translation company can help in leveraging customer communication and enhancing customer satisfaction.
Competitive Advantage
One important thing to note is that buyers don’t always make rational decisions. Some customers even buy products at a higher price because they are getting exceptional customer service. Such services are often personalized in their mother tongue.
Providing customer support to customers in their native language gives a competitive advantage to your company. It shows that you take care of the target audience and want to have a connection with the customers so that you can improve your services and customers don’t get disappointed. Here, a translation agency can play an imperative role in mitigating communication barriers and providing solutions to customers.
Enhance Sales
Providing multilingual customer support to customers not only increases customer loyalty, it also boosts sales. The global customers repeatedly come to you and this gives you more business. According to Intercom’s survey, which was conducted on non-native English-speaking SaaS customers: People are ready to switch products because they are available in their local language. A professional translation company helps to provide details about the company’s products and services in multiple languages and improves the conversion rate, especially to prospective customers who don’t speak English.
Wrapping Up
There is a correlation between the company’s information and the complaints. When people know about your products and services in their native language, they make purchases, and after purchasing products, if they find any problem they complain.
Providing company information and solutions to clients in different languages has become possible with the help of professional translation agencies. If customers get great customer service, they come to you again and again. Consequently, this leads to business growth.
