As a business owner or marketing executive, boosting brand awareness by reaching as many people as possible is likely at the top of your list. After all, a business grows when you have new customers flowing in.
That said, if you’re looking for a marketing opportunity to connect with potential customers and initiate meaningful relationships intimately, nothing tops trade shows.
A trade show allows you to meet prospective clients directly and have enough time with them to actually convert them into leads and, eventually, paying customers. It also enables you to enhance relationships with existing clients and ensure they patronize your business.
As such, you need one crucial thing to market your business at a trade show. And that is a trade show booth, which will act as your physical exhibition space for your brand and its products. You can either buy a booth or rent one.
Why You Should Rent a Trade Show Booth Instead of Buying One
While there are a few instances where buying a trade show booth may make more sense, renting carries more advantages, including:
A Lot More Affordable
The cost savings are the most significant benefit of renting a booth rather than buying one. Booths are typically expensive, and you may need more money to buy one now. Also, trade shows only last a few days. Therefore, investing so much money in something you will use for a short time might not make financial sense.
Therefore, renting is indubitably the better option, especially if you want to keep some coins in your pocket for other uses.
Saves You Time
Preparing for a trade show is no doubt hectic. Add designing and building a booth from scratch, and you have a lot of work on your hands. With a rental, you don’t really have to think about this. The rental company takes care of your booth needs as you invest all your focus on preparing your brand presentation.
Can Be Customized Just for You
Who said you have to pick something you don’t like because it’s a rental? Believe it or not, when renting a trade show booth, you can ask for customization to represent your brand better. So, while show booth rentals provide a ready-made option for businesses, you can still ask for some customization to achieve that unique individuality.
You Don’t Have to Worry About Delivery and Pick Up
If you buy a trade show booth, then the responsibility of moving and maintaining it is solely on your shoulders. Yes, some sellers may drop it off upon purchase, but everything after that, including installation and pick up after the show, is your responsibility.
However, with a rental, the delivery, installation, and even pickup is done for you. And since you don’t keep the booth after the rental period ends, you don’t have to worry about storage or maintenance.
But perhaps the best thing about renting is you can try out different booth styles with every trade show you participate in.
What is the Process of Acquiring a Trade Show Booth Rental?
Renting a trade show booth is pretty easy, as much of the logistics is handled on your behalf. Generally, you only need to:
1. Find a Show Booth Rental Company
The first step to getting a rental is finding a company that provides the service. While you will find yourself spoilt for choice in the market, ensure you pick a rental service in line with your brand needs. That said, here are some tips for choosing the perfect trade show booth rental company:
- Several years of experience in the industry
- An extensive portfolio of similar work
- A variety of creative booth designs you can choose from
- Booth design and customization services
- Good reputation among clients (you can get these from looking at the reviews)
- Experience working with businesses in your industry
- Ample support during the event
2. Choose a Design You Like
Once you have decided on a rental company, the next step is to choose the design you want for your brand.
Usually, the company will provide various designs depending on the booth size you want. So, you can choose something exactly or near what you want. You may be able to customize some features to fit your brand needs better. For instance, the company may design your display graphics.
3. Get a Rental Quote
After selecting what you want, you can now request a quote. Companies don’t usually display prices upfront, as each offering is unique to the brand in question. They will first need to understand what design you’re going for. But even with customization, renting is still much more affordable than buying.
4. Approve the Final Product
When your booth is ready, you can have a final run-through to ensure it’s what you ordered. If it’s ready, you must provide approval so the company can start the logistics.
5. Get Your Booth Delivered
Finally, get your booth delivered to the trade show. Remember, you will need to give a date and time you want it delivered so that the company can work with your schedule. In most cases, the installation is done for you. So, all you have to do is set up your offerings and start marketing.
How Can You Maximize Your Trade Show Booth Rentals Reach?
Trade shows can be competitive, which is why you want your trade show booth rental to stand out. Here are some quick tips to help you get the most out of it:
- Use bright colors to get people’s attention.
- Have a clear-cut theme in your design so that your primary message stands out.
- Leave some empty space. A design that’s too busy is counterintuitive.
- Take advantage of lighting to illuminate your booth.
- Have a meeting area with a bit of furniture.
- Add unique interactive activities to get people to stay a little longer.
Rent the Perfect Trade Show Booth to Market Your Business to a Wider Audience
Trade shows are an effective way of making meaningful interactions with your potential and existing customers. But, to achieve the desired results, you need to approach them skillfully. Start with renting creative booths that boost your brand’s visibility. The good news is it doesn’t cost a fortune and it can be brought right to your doorstep.
