The power of color in marketing is so often overlooked, even though it holds such an impact on products and how customers view products. Modern shoppers consider color more than any other factor when purchasing goods – color accounts for up to 90% of the decision to purchase an item. Colors do all sorts to the human brain. Red increases pulse rates and systolic blood pressure by a measurable amount, walking in a green environment reduces heart rate, pink decreases aggression in children by up to 45%, and yellow has been shown to increase metabolism and make people feel more hungry.
Marketers are not new to using colors to attain a slew of different goals – looking around at many products can show how color changes what customers see. Colors such as black and purple are used to denote luxury and sophistication in products, sometimes going as far as royalty with just a color scheme.
Red effectively draws attention to storefronts and products, giving a sense of urgency and a need to take action. Using orange in marketing can be tough, but companies who do use orange see that it stands out incredibly well as compared to other colors. Using the right colors for your product or business can be just enough to make your business stand above the rest.
Learn more about how the psychology of color in marketing can help your brand in the infographic below.